11. Who Priority DSG Delivers:
Team Families Place for one stop shopping Variety
Looking good while working
Ath-Leisure Brands
out
Products that will help them
Sports Hobbyists enjoy the sports they love to Low expertise and variety
watch and play
Equipment that will make them High expertise and variety
Competitive Enthusiasts formidable enough to compete
Advanced level equipment and
Competitive Elitists X
a serious competitive edge
12.
13. Athlete's Hierarchy of Needs
Draft Pick
Championship Ring
Self-actualization
Letter Jacket
Esteem Personal Records
Team Dinners, Halftime Huddle,
Love/Belonging Spirit Bags
Shin Guards, Jockstrap,
Safety Mouth Guard
Physiological Ball
14. Category
Consumer
Target the Fans
and Just for
Fun
Hitting a Grand Slam