Lean Startup and other business practice books teach you to find what you're looking for but often lack the mechanics to see the answers. Here is a short discussion on how to do cost-effective market research.
Your Market Research Is Flawed. Here's How To Change That. QuickTapSurvey
"Your Market Research Is Flawed. Here's How to Change That" is a presentation by Ravin Shah, the founder of QuickTapSurvey, the highest rated mobile data capture app on the App store!
The presentation was made on Oct 29, 2014 at the #MarketersUnbound event in Toronto. It was organized by Marketers Without Borders, and sponsored and hosted by Wealthsimple.
The key presentation themes are:
• best market research tools and methods
• how to approach market research in B2B vs. B2C
• how to get more genuine feedback
• if you must ask one question, it should be...
Getting customers does not have to be a wild goose chase. In this mini-presentation I layout the 5-Step Consumer Decision-making process that you can use as a guide in your marketing efforts.
Your Market Research Is Flawed. Here's How To Change That. QuickTapSurvey
"Your Market Research Is Flawed. Here's How to Change That" is a presentation by Ravin Shah, the founder of QuickTapSurvey, the highest rated mobile data capture app on the App store!
The presentation was made on Oct 29, 2014 at the #MarketersUnbound event in Toronto. It was organized by Marketers Without Borders, and sponsored and hosted by Wealthsimple.
The key presentation themes are:
• best market research tools and methods
• how to approach market research in B2B vs. B2C
• how to get more genuine feedback
• if you must ask one question, it should be...
Getting customers does not have to be a wild goose chase. In this mini-presentation I layout the 5-Step Consumer Decision-making process that you can use as a guide in your marketing efforts.
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
A toolbox of cost efficient market research solutions for startups and SMEsBalazs Szatmari
Market research is incredibly important, yet less understood by startups and SMEs. Particularly for them, it is important to know cost-efficient solutions, as they typically lack of resources. I offer a set of solutions and evaluate them on the basis of various dimensions.
Price is Right: Pricing in Today's Digital AssociationHighRoad Solution
Presented at the 2015 ASAE Membership, Marketing & Communications Conference. This session looks at pricing strategies in today's association and the need for more research.
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
A toolbox of cost efficient market research solutions for startups and SMEsBalazs Szatmari
Market research is incredibly important, yet less understood by startups and SMEs. Particularly for them, it is important to know cost-efficient solutions, as they typically lack of resources. I offer a set of solutions and evaluate them on the basis of various dimensions.
Price is Right: Pricing in Today's Digital AssociationHighRoad Solution
Presented at the 2015 ASAE Membership, Marketing & Communications Conference. This session looks at pricing strategies in today's association and the need for more research.
Regardless of what you are selling, your business should be working to attract and convert customers. In this workshop, learn how to use sales funnel and customer journey frameworks to map an epic customer journey online.
Originally presented at Carnegie Mellon University Tepper School of Business "Connects Series" by Laurie Barkman, CEO SmallDotBig
21st Century marketing for startups (...and grown-up cos too)Lora Kratchounova
Startip Institite Marketing Boston track Scartch delievered in October of 2014: New marketing defined, mission/ vision/ positioning; customer segmentation; go-to-market plan components, marketing KPIs
8 Questions to ask before hiring a Digital Marketing agencyi-engage
Digital marketing has become an essential aspect of businesses in the modern world. As more and more people become digital-savvy, businesses must keep up with the trend to reach out to their customers effectively. This is where digital marketing agencies come in handy. Hiring a digital marketing agency can help businesses achieve their marketing goals and boost their online presence. However, with so many digital marketing agencies in Indore, how can you know which one to hire?
In this presentation, we will discuss eight questions to ask before hiring a digital marketing agency to ensure that you get the best possible results for your business.
MIT-CHIEF Training Session 1: Know your Market and CustomersElaine Chen
Have a startup idea? What’s your beachhead market? What’s the total addressable market (TAM)? Have you created a customer persona? These are key concepts that you must address thoroughly before moving ahead with prototyping. Based on a rigorous and structured framework for entrepreneurship from Bill Aulet, the managing director of Martin Trust Center for MIT Entrepreneurship, this interactive workshop will provide you insights on how to conduct effective market research and identify target customers. It is the first part of MIT-CHIEF’s Disciplined Entrepreneurship Training Series - “Building bricks for the Great Wall”, which teaches you all you need to know about how to build an innovation-driven startup.
In this presentation we review how to:
Conduct a Market Situation Analysis
Conduct a SWOT analysis
Describe the critical factors to business success in the marketplace
Outline your financial objectives and projection
Create your marketing objectives and strategy
List your steps for implementation
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Kseniya Leshchenko: Shared development support service model as the way to ma...
3.4 conducting market research.pptx
1. Conducting Cost-Effective
Market Research
This presentation is made possible by the support of the American People through the United States Agency
for International Development (USAID). The contents of this presentation are the sole responsibility of
Rasmussen International and do not necessarily reflect the views of USAID or the United States
Government.
2. Market Research
• Every investor asks the questions:
– How big is this market?
– Who else is participating?
– Can you be a dominant player?
• Determine what customers need and want
• In line with the Steve Blank and Lean Startup
methodologies
3. Market Research Outcomes
• Know the Market Size:
– TAM
– SAM
– SOM
• Create “A day in the life” of your customers
- What they need
- What they care about
- How would they use your type of product/service
- Why should they care about you
5. Conducting Market Research
• Use methods such as
• Surveys
• Talking to people
• Group sessions…
• In order to discover:
•
•
•
•
•
•
Who is interested in my product or service?
How many such people are there?
Why do the need me?
Why will they buy from me?
How many can we reach easily?
Where are they looking?
6. Methods for Market Research
Number of
people
being
researched
Online Surveys
Focus Groups
Interviews
Validating
adaptability
Validating
solution stack
Validating
unmet need
7. Questions that provide clarity
• Customers:
– Who are the customers?
– Who will pay me money?
– How many such people exist?
– Who will use this product? What are they looking for? How badly do they
need it?
•
Purchase process
–
–
–
–
–
–
•
Why will they buy from me?
What is the buying process and who needs to approve this purchase?
What are their selection criteria?
At what price point will they select to buy?
Why would they not buy?
Why have they not bought this solution from someone else until now?
Who will be my initial target given my marketing budget?
14. Run a Google Adwords Campaign
Sites.Google.com
Drive traffic to
landing page
• Google Adwords
• Facebook Ads
• Emails to targets
Landing Page
Tell them Value Prop &
Link to take survey
Zoomerang.com
SurveyMonkey.com
Survey
Online
Collect
content
constantcontact.com
aweber.com
17. Questions
• Problem
and
Solu/on:
–
–
–
–
Is
there
a
real
unmet
need
in
this
area
(where
your
products
address
the
problem)?
How
does
he/she
want
to
see
this
problem
solved?
Why
have
they
not
solved
this
un/l
now
–
what
issues
are
preven/ng
the
problem
from
being
solved?
If
a
solu/on
(or
a
product)
existed,
what
would
it
look
like?
• Customers:
–
–
–
–
–
–
Who
will
use
this
product
(or
service)
–
what
are
these
users
looking
for?
How
badly
do
they
want
it?
What
is
the
buying
process
(in
other
words,
who
needs
to
approve
this
purchase)?
What
are
usually
the
selec/on
criteria?
What
price
point
will
make
this
decision
a
no-‐brainer?
At
what
price
point
are
we
likely
to
find
resistance?
What
are
the
reasons
somebody
would
decide
not
to
buy?
Why
hasn’t
the
customer
bought
this
solu/on
from
someone
else
un/l
now?
• Environment:
–
–
Who
else
may
be
interested
in
solving
this
problem?
Who
in
the
organiza/on
is
the
most
likely
to
champion
solving
this
problem
–
can
I
get
an
introduc/on
to
them?
19. Summary
• Understanding the unmet user need is key
• Start with a common set of questions
• Come back, examine what you found, iterate with
new questions
• Understand a day in the life of a customer!