This presentation summarizes a 10-week entrepreneurship course. It was made possible by support from USAID but the views expressed are solely those of the presenter, Rick Rasmussen. Over 10 weeks, the course covered topics such as business types, market types, team dynamics, customer discovery, financial statements, international business, pitching, and post-financing management to provide students with the basics to start a business and guide it towards success.

1. This presentation is made possible by the support of the American People through the United States Agency
for International Development (USAID). The contents of this presentation are the sole responsibility of Rick
Rasmussen and do not necessarily reflect the views of USAID or the United States Government.
Course Review

2. Our course together
• Congratula*ons on learning the basics and taking your business to
the next level
• You’ve
been
exposed
to
many
of
the
aspects
of
star7ng
a
business
– The
“method”
– The
steps
– The
language
of
entrepreneurship
• Hopefully
enough
to
get
your
company
onto
a
successful
growth
path

3. Week 1: A start
• Course Baseline
• General discussion of
entrepreneurship
• Business types
– Family business, Venture
Business
• Market types
– Existing, Resegmented, New
• Legal structures
• Silicon Valley

4. Week 2: Team
• Team dynamics
• How to Hire
• How to Fire
• Equity structures

5. Week 3: Market and Opportunity
• Target Markets
• Market Size
– TAM, SAM, SOM
• Competitive
Analysis
• Market research
on the cheap

6. Week 4: Customer and Product
• Customer Discovery
• Customer Validation
• Lean Startup Methodology
• Business Model Generation Canvas

7. Week 5: Go-to-Market Strategies
• Sales and Sales
Channels
• Customer Creation
• Branding, PR,
Social Media
• Building a sales
team

8. Week 6: Financials
• Basics
– P&L
– Income Statement
• Others
– Balance Sheet
– Cash Flow
Statement
• Company
Valuation

9. Week 7: Thinking Global
• Startup Genome
• International Cultures
– Geert Hofstede
– Lewis Model
• Strategic Alliances
• Diversification

10. Week 8: Networking, Pitching, Negotiating
• VC Psychology 101
• Building your pitch
• Getting that meeting

11. Week 9: Post-Financing Managment
• Building your board
• Managing your board
• Setting yourself up for the next round of financing
• Building a Human Resources department

12. Week 10: Due Diligence, Term Sheets
• Term sheet Terminology
• Due Diligence process
• M&A
• Closing thoughts

13. Congratulations…!