This document discusses human learning and choice behavior. It covers concurrent schedules and how they are used in choice studies. The matching law is introduced, which states that relative response rates will match relative reinforcement rates. Applications of the matching law like in basketball, the NFL, sexual behavior, and drug taking are mentioned. Concurrent chain procedures are also discussed as a way to study complex choice. Finally, delay discounting and self-control are covered in relation to choosing larger later rewards over smaller sooner ones.

1. Human Learning
Topic 5: Part 3 Matching Law and Delay Discounting
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2. Choice Behavior
 Concurrent Schedules = Choice studies
VI10 VI10
VI20
Behavior
Reinforcers
earned
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3. Matching Law
 Relative rates of responding match relative rates of
reinforcement
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4. Matching Law Apps
 Basketbal
l
 NFL
 Sexual
Behavior
 Drug
Taking
Behavior
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5. Concurrent-Chain
 Studying complex choice
A B
Choice Link – no reinforcers
VR10 FR10
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6. Self Control
 Larger Later over the
Smaller Sooner
 Delay Discounting
 Concurrent chain
procedures – increase self
control choices
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7. Credits
 www.sxc.hu
 Candy - catdesign
 Basketball - vasde
 Needle - littleman
 Condom - morrhigan
 Nfl – www.hullstrength.com
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