Energy conservation involves using less energy to achieve the same results. It is important for several reasons:
1) Demand for energy exceeds supply due to increasing population and development. By reducing demand through conservation and wise use of energy, we can help close the gap between supply and demand.
2) Energy that is saved is like money saved in a bank - it can be "withdrawn" and used later when needed. The more energy each person conserves, the less need there is to produce additional energy. Saved energy can also be used elsewhere to prevent power cuts.
3) Non-renewable sources of energy like fossil fuels are limited. Conserving these sources helps ensure availability for future generations.