Dr. Bernhard Ensink, ECF Secretary General Veloforum conference - Kiev, 4 June 2011 PRESTO Project: Strategies and practic...
<ul><li>About PRESTO </li></ul><ul><li>Implementation strategies for Starter, Climber, Champion cycling cities </li></ul><...
About PRESTO <ul><ul><li>PRESTO is an EU project focusing on  competence building in cycling policies </li></ul></ul><ul><...
<ul><li>Promotion of cycling </li></ul><ul><ul><li>Develop a cycling culture </li></ul></ul><ul><ul><li>Targeted campaigns...
www.ecf.com PRESTO approach “ Every city has to find the right balance between infrastructure measures and promotion measu...
<ul><li>STARTER CITIES, modal share of cycling <10% </li></ul><ul><li>CLIMBER CITIES, modal share of cycling 10 – 20% </li...
Starter, Climber, Champion cycling cities www.ecf.com
Implementation strategies for cycling in cities <ul><li>Infrastructure and Promotion: </li></ul><ul><li>Go hand in hand </...
PRESTO toolbox www.ecf.com STARTER, CLIMBER, CHAMPION cities
www.ecf.com English French German Italian Polish Croatian Hungarian Lithuanian 25 Implementation Fact sheets
www.ecf.com <ul><li>Overview </li></ul><ul><li>Background/Objectives (function, scope...)   </li></ul><ul><li>Implementati...
Three E-learning modules for Starter cities <ul><ul><ul><li>‘ Bike to work’ campaigns </li></ul></ul></ul><ul><ul><ul><li>...
www.ecf.com Starter cities approach <ul><li>Cycling is unsafe and not respected because : </li></ul><ul><li>traffic is sim...
www.ecf.com <ul><li>Significantly improving cycling conditions  is an indispensible first step. In this sense, infrastruct...
www.ecf.com How to provide for cycling? <ul><li>The  ideal cycle network  should consist of routes that are: </li></ul><ul...
www.ecf.com <ul><li>A  local area approach  is likely to be an effective way to start: </li></ul><ul><li>Take stock of str...
www.ecf.com Promotion will be most effective if it tries to encourage those who just need a slight push to start cycling o...
www.ecf.com <ul><ul><li>Why?  </li></ul></ul><ul><ul><li>Create new bicycle news </li></ul></ul><ul><ul><li>Raise awarenes...
www.ecf.com <ul><li>What was learnt? </li></ul><ul><li>(Perhaps surprisingly)  pedelecs in starter cities are an appropria...
Thank you for your attention! <ul><li>For more information on PRESTO: </li></ul><ul><li>www.presto-cycling.eu </li></ul><u...
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PRESTO - an ECF and EU project to develop cycling in new cities

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Presentation by Bernhard Ensink (ECF) at Veloforum Conference in Kyiv, 4-5 June 2011 (www.veloforum.org)

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  • Of course, no two cities are the same. There is no one-size-fits-all model for making cities cycle-friendly. Not all tools and measures will have the same potential or priority everywhere. In the end, cycling policy needs to start from a thorough local analysis of cycling conditions, destinations, needs and desires, cultures and attitudes. Each city will have to strike its own balance between infrastructure and promotion efforts on cycling policy, set out a vision and a strategy and monitor results along the way.
  • Broadly speaking, the cycling rate rises as cycling conditions improve . This also works the other way round: as more people cycle they will demand ever better conditions. Starters have a low score on both, champions a high one. There will be no cities with top-notch infrastructure and no cyclists, and none with impressive cycling rates and awful conditions. But a large and diffuse group of climber cities faces very diverse challenges . There are cities with mid-range cycling rates (roughly between 10% and 30%), although cycling conditions are really quite poor. Then again, some other cities have made efforts to improve cycling conditions, but cycling still remains at disappointingly low levels.
  • The diagram suggests a sequence of cycling development efforts across the three cycling stages . There is no direct correlation between a single specific measure and the effects on cycle use and safety. But it is possible to define broad aims and packages of measures more suited to each level of cycling city. Taken together, these can guide cities in developing a step-by-step strategy to take them from starter to climber and to champion level and beyond. The diagram illustrates a number of ideas. Cycling policy at each level has different aims , from making cycling possible, safe and respectable to getting people on a bicycle and keeping people on their bicycles. This requires a different policy mix of infrastructure and promotion efforts, with greater efforts on infrastructure in the starter and champion stages, and more on promotion in the climber stage. And within infrastructure and promotion efforts, the focus will also vary. Finally, the diagram suggests different scales for cycling policy, starting on a neighbourhood level and progressing to a city-wide cycling network.
  • Three E-learning modules on implementing cycling policies are running this May 2011. These are meant for Starter cities. Four new modules will be developed later in 2011.
  • There are few cyclists There is little infrastructure and There is no cycling culture
  • Once a neighbourhood is well equipped for cycling, limited promotion efforts should suffice to attract cyclists. Because the benefits are so immediately visible, adjacent or similar neighbourhoods are likely to claim similar measures. As more neighbourhoods are made cycle-friendly, connections between areas will be created and the network will start expanding.
  • PRESTO - an ECF and EU project to develop cycling in new cities

    1. 1. Dr. Bernhard Ensink, ECF Secretary General Veloforum conference - Kiev, 4 June 2011 PRESTO Project: Strategies and practices for ‘ starter' cities in developing cycling infrastructure
    2. 2. <ul><li>About PRESTO </li></ul><ul><li>Implementation strategies for Starter, Climber, Champion cycling cities </li></ul><ul><li>PRESTO toolbox </li></ul><ul><li>Recommendations for Starter cities </li></ul><ul><li>Cycling promotion in Zagreb: VIP’s pedelecs </li></ul>www.ecf.com Presentation
    3. 3. About PRESTO <ul><ul><li>PRESTO is an EU project focusing on competence building in cycling policies </li></ul></ul><ul><ul><li>Duration: May 2009 - January 2012 </li></ul></ul><ul><ul><li>Partnership: 12 European partners </li></ul></ul><ul><ul><li>Approach: set of tool for policy makers and city planners </li></ul></ul><ul><ul><li>Local activities in 5 cities </li></ul></ul><ul><ul><li>E-learning course on implementing cycling policies for Starter cities </li></ul></ul><ul><ul><li>www.presto-cycling.eu </li></ul></ul>www.ecf.com
    4. 4. <ul><li>Promotion of cycling </li></ul><ul><ul><li>Develop a cycling culture </li></ul></ul><ul><ul><li>Targeted campaigns </li></ul></ul><ul><ul><li>Cycling events and festivals </li></ul></ul><ul><li>Infrastructure planning </li></ul><ul><ul><li>Practical and safe infrastructure </li></ul></ul><ul><ul><li>Network planning </li></ul></ul><ul><ul><li>Bicycle plans </li></ul></ul><ul><li>Promotion of pedelecs </li></ul><ul><ul><li>Untapped cycling potential </li></ul></ul><ul><ul><li>Comfortable cycling for everyone </li></ul></ul>PRESTO three pillars www.ecf.com
    5. 5. www.ecf.com PRESTO approach “ Every city has to find the right balance between infrastructure measures and promotion measures. Depending on the level of development, the focus is more on infrastructure or more on promo. But you always start and end with important infrastructure measures”.
    6. 6. <ul><li>STARTER CITIES, modal share of cycling <10% </li></ul><ul><li>CLIMBER CITIES, modal share of cycling 10 – 20% </li></ul><ul><li>CHAMPION CITIES, modal share of cycling >20% </li></ul>GOAL: make cycling possible/comfortable, safe GOAL: convince more people to use the bicycle GOAL: keep people cycling Three levels of cycling in cities www.ecf.com
    7. 7. Starter, Climber, Champion cycling cities www.ecf.com
    8. 8. Implementation strategies for cycling in cities <ul><li>Infrastructure and Promotion: </li></ul><ul><li>Go hand in hand </li></ul><ul><li>In a varying balance </li></ul><ul><li>With varying focus </li></ul>www.ecf.com
    9. 9. PRESTO toolbox www.ecf.com STARTER, CLIMBER, CHAMPION cities
    10. 10. www.ecf.com English French German Italian Polish Croatian Hungarian Lithuanian 25 Implementation Fact sheets
    11. 11. www.ecf.com <ul><li>Overview </li></ul><ul><li>Background/Objectives (function, scope...) </li></ul><ul><li>Implementation </li></ul><ul><li>(signage, require road width, design recommendations) </li></ul><ul><li>Considerations </li></ul><ul><li>(strengths, weaknesses, alternative options) </li></ul>Exemplary fact sheet “Contra-Flow Cycling“ www.presto-cycling.eu
    12. 12. Three E-learning modules for Starter cities <ul><ul><ul><li>‘ Bike to work’ campaigns </li></ul></ul></ul><ul><ul><ul><li>Intersections and roundabouts </li></ul></ul></ul><ul><ul><ul><li>Pedelecs in your community </li></ul></ul></ul>www.ecf.com
    13. 13. www.ecf.com Starter cities approach <ul><li>Cycling is unsafe and not respected because : </li></ul><ul><li>traffic is simply too heavy and too fast to cycle safely </li></ul><ul><li>road design is car-oriented </li></ul><ul><li>there is little or no cycling provision </li></ul>Why are there not more daily urban cyclists?
    14. 14. www.ecf.com <ul><li>Significantly improving cycling conditions is an indispensible first step. In this sense, infrastructure is the best promotion. </li></ul><ul><li>By giving cyclists room in urban space . </li></ul><ul><li>Still, promotion will be needed to publicize the infrastructure improvements and stimulate people to start using them </li></ul>Policies mixes How to turn things around and make people cycle more?
    15. 15. www.ecf.com How to provide for cycling? <ul><li>The ideal cycle network should consist of routes that are: </li></ul><ul><li>Safe (mixed with quiet traffic or on well-designed specific provision) </li></ul><ul><li>Direct (taking cyclists to their destinations via the shortest and quickest routes) </li></ul><ul><li>Coherent (connected into a city-wide network) </li></ul><ul><li>Comfortable (smooth surfaces and kerbs, well-lit etc.) </li></ul><ul><li>Attractive (taking cyclists through agreeable environments) </li></ul>A good starting point for designing your infrastructure: the Dutch Sustainable Road principles
    16. 16. www.ecf.com <ul><li>A local area approach is likely to be an effective way to start: </li></ul><ul><li>Take stock of streets and areas where it is already largely safe to cycle, away from heavy traffic </li></ul><ul><li>Provide invisible infrastructure (traffic reduction and traffic calming instead of cycling specific provision, such as lanes or tracks) </li></ul><ul><li>Provide on-street parking , especially in busy areas and at major public transport hubs </li></ul>From cycle neighbourhood to cycle city Cities should start by making selected high-potential neighbourhoods cycle-friendly
    17. 17. www.ecf.com Promotion will be most effective if it tries to encourage those who just need a slight push to start cycling or to cycle more. Cycling promotion <ul><li>Encourage your community through a range of tools : </li></ul><ul><li>Advertise your efforts for improved cycling conditions and visible results </li></ul><ul><li>Develop awareness raising and information tools </li></ul><ul><li>Organize cycling activities and events which allow people to try out cycling and be personally involved </li></ul>
    18. 18. www.ecf.com <ul><ul><li>Why? </li></ul></ul><ul><ul><li>Create new bicycle news </li></ul></ul><ul><ul><li>Raise awareness of cycling as a daily transport mode </li></ul></ul><ul><ul><li>Raise awareness of different types of bicycles </li></ul></ul><ul><ul><li>Make people aware of advantages of cycling </li></ul></ul>Pedelecs for VIPs in Zagreb
    19. 19. www.ecf.com <ul><li>What was learnt? </li></ul><ul><li>(Perhaps surprisingly) pedelecs in starter cities are an appropriate bicycle (more attractive than ‘normal’ bicycle) to use for promoting cycling because: </li></ul><ul><ul><li>They are innovative; </li></ul></ul><ul><ul><li>They are “cool”; and </li></ul></ul><ul><ul><li>They have the potential to attract people who normally would never consider getting on a bike. </li></ul></ul><ul><li>“ Try before you buy” important for pedelecs (more than just 15mins; testing for a week) </li></ul><ul><li>Tips on how to run pedelec testing events </li></ul>Pedelecs for VIPs in Zagreb
    20. 20. Thank you for your attention! <ul><li>For more information on PRESTO: </li></ul><ul><li>www.presto-cycling.eu </li></ul><ul><li>Or contact </li></ul><ul><li>Dr. Florinda BOSCHETTI </li></ul><ul><li>PRESTO Project Manager </li></ul><ul><li>[email_address] </li></ul>

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