The document discusses trends and predictions for the events, meetings, hospitality, and travel industry over the next 20 years. Some key predictions include: - The number of event planners will grow significantly as event planning becomes a more common career path. - Meeting and event professionals will need to take a more strategic approach to planning as the industry consolidates and more aspects of event logistics are automated. - Technology will become more integrated into events, with virtual audiences and seamless discovery becoming standard components. - Live events will remain an important source of revenue for most companies even as virtual elements are incorporated.

1. Our industry... in 20 years!
Trends and predictions in events, meetings, hospitality, and travel
August 2015
Dan Berger | CEO | Social Tables

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Audience-Presenter Contract
● Leave at any time.
● Join the conversation: #WEC15 or
@danberger.
● Steal everything.

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I am a
participant.
I am a planner. I am a believer.

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3,000 customers (50,000 users)
150 countries
3 languages

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1 billion sq ft of function space
500,000 events created
63 million attendees impacted

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Just how big are meetings
and events in the U.S.?
Globally?

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Learning
Zone
Three Ways to Measure the Impact of Meetings
Direct The expenditures with
booking and attending the
event.
Travel, F&B, accommodations,
activities, etc.
Indirect The purchasing of goods and
services between participants
at the event.
Buying products or booking
services from showcasing
vendors
Induced The future business
conducted as a result of
connections at an event.
Leisure travel, future unrelated
business transactions between
participants

12. What You’re Going to Learn With Me
1.8 million meetings in the
U.S. per year for a total
direct spend of $280mm.
The U.S. meeting market is large.
The Economic Significance of Meetings to the U.S. Economy, CIC Study, PwC, 2012

13. What You’re Going to Learn With Me
● $565 bn in 2012, including
accommodation, transportation, and
support costs.
● Hotel revenue associated with meetings
and events is $103 bn.
The global meetings and events market is even
larger.
Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013

14. @danberger | #WEC15 | 2015Source: World Travel & Tourism Council
Global GDP
contribution of
travel will be $8
trillion in 2015
and is rising to
almost $12 trillion
in 2025.
“

15. What You’re Going to Learn With Me
Frost and Sullivan, “A Survey of Meeting and Event Planning Professionals and Hotel Operators,” June 2013
Special Events Magazine
Businesses spend money on events.
● Businesses spend 1% of revenue on meetings/events.
● 25% of corporate planners expect to plan more events this year.
● Millennials value events more than previous generations.

16. What You’re Going to Learn With Me
● Live Nation Concert Revenue was up 29% in Q1 of
2014.
● Google search for sport tickets up 32% from 2 years ago.
Consumers spend more money on events.
"Lifting the Curtain on Live Events," Think with Google, 2014
Brookings Institute

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Why do meetings and events
matter?

18. ● Meetings and events are a leading
indicator of the economy.
● Meetings and events precede leisure
travel.
● Their true economic significance is
immeasurable.
Meetings and events matter.

19. @danberger | #WEC15 | 2015
Predictions for 20 years in
events, meetings, hospitality, and
travel.

20. The number of event planners will
continue to rise significantly.
There were
94k planners
in the U.S. in
2012.
That number
will grow 33%
by 2022.
Source: US Bureau of Labor Statistics

21. Meeting and event professionals
will be more strategic than ever.

22. Event planning will be a more
respected and common field.
Of the 3,000
universities in
the U.S., 80
each meeting
planners

23. @danberger | #WEC15 | 2015
Which trend excites you?
Scares you? What will you
do about it?

24. The industry as we know it will
be obliterated.

25. The industry will continue to
consolidate.
7 hotel companies
own 80 brand
Source: IBISworld, USA Today
2 companies make
up 20% of the event
revenue.
Expedia and Orbitz
control 80% of the
OTA market.
There are only 3
major air carriers

26. Event logistics will be
automated.

27. Technology will be more integrated into
our lives, and thus, into events.

28. @danberger | #WEC15 | 2015
Which trend excites you?
Scares you? What will you
do about it?

29. Group business will be booked
mostly online.

30. Event planning software will be
free and integrated.
There are
200 event
registration
softwares.

31. Custom event apps will
no longer exists.
There are
120 event
app
companies

32. Learning
Zone

33. Networks at hotels and events will
be a target for hackers.

34. @danberger | #WEC15 | 2015
Which trend excites you?
Scares you? What will you
do about it?

35. @danberger | #WEC15 | 2015
Live events will be an important
source of revenue for most
companies

36. @danberger | #WEC15 | 2015
1. Identify attendee
segment.
2. Simulate their
experience from
cradle to grave or
survey them.
Extending
Exiting
Engaging
Experiencing
Entering
Arriving
Anticipating
Attracting
Announcing
JourneyMapping
Source: The 8 Phases of a Successful Event, Maritz
Learning
Zone

37. 1990s 2010s 2030s
Virtual audiences will be
a basic component of events.

38. Discovery will be seamless and
perfect.

39. Event space will be more
commoditized than ever.

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Hotels will do mostly group
business.

41. @danberger | #WEC15 | 2015
Which trend excites you?
Scares you? What will you
do about it?

42. @danberger | #WEC15 | 2015
Events will mostly be indoors
or under covered structures.

43. Everything you will need will be
available on-demand.

44. @danberger | #WEC15 | 2015
Learning
Zone

45. Organized labor will be
less of an issue because events
will be setup automatically.

46. @danberger | #WEC15 | 2015
Which trend excites you?
Scares you? What will you
do about it?

47. There will be a subscription
model for events.

48. Free events will be expected by
consumers.

49. There will be no cash at events.

50. Events will be crowdfunded.

51. Learning
Zone

52. @danberger | #WEC15 | 2015
F&B will be replaced by more
efficient supplements and
synthetic alternatives

53. @danberger | #WEC15 | 2015
Which trend excites you?
Scares you? What will you
do about it?

54. Education will be the key
component at meetings.

55. Content will be crowdsourced.

56. Events will be smaller and more
intimate.

57. @danberger | #WEC15 | 2015
There will be no more
weddings.

58. @danberger | #WEC15 | 2015
Experiences will be more
common and more expensive.

59. Face-to-face interactions will be
even more coveted.
Source: eMarketer, April 2014

60. @danberger | #WEC15 | 2015
Which trend excites you?
Scares you? What will you
do about it?

61. @danberger | #WEC15 | 2015
Connecting | Q&A
email: dan@socialtables.com
phone: 917-359-7757
twitter: @danberger
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