The document discusses trends and strategies in the events industry presented by Dan Berger, CEO of Social Tables. Some key points include: - Technology is having a major impact on the future of events through increased use of social media, automation, and data collection. - The events industry is currently healthy but faces changes like more online booking and alternative event formats like festivals. - To be successful, event professionals should experiment with new technologies, understand data and financials, and consider career options like taking on new roles or skills.

1. Dan Berger
CEO
Social Tables
May 2017
Trends to Watch and Strategies for Success
Technology’s Impact on the Future of Events

2. ● Your time is valuable. You’re free to leave any time.
● No one knows everything. Questions welcome whenever.
● Spread the knowledge. Take as many photos and share.
Social media:
● me = @danberger
● hashtag = #MPITOTEC
Presenter-Audience Agreement

4. 120 employees
Raised $22.6 million
Founded in 2011

5. The #1 software for planners and properties to
collaborate online.

6. 4,300 customers creating
2 million events with
230 million participants

8. We envision a world where face-
to-face events achieve great things
Sample of the 40+ awards Social Tables and its leadership have received.

9. 1. Develop insight into how our industry is performing.
2. Review trends, predictions, and strategies for what’s
ahead and how you can be successful.
3. Identify ways you can invest in your career now.
Learning Objectives

10. 1. Develop insight into how our industry is performing.
2. Review trends, predictions, and strategies for what’s
ahead and how you can be successful.
3. Identify ways you can invest in your career now.
Learning Objectives

11. group_discussion
How would you describe the
health of our industry?

12. The Current State of Canada’s Hospitality
Demand (e.g. planners)
● U.S. immigration issues could drive leisure and group business up.
● Budgets and attendance in 2016 grew from 2015 but at a slower pace.
● Exhibitor numbers in 2016 grew at a rate faster than in 2015, which means more space was used.
● More government spending on tourism marketing.
Supply (e.g. hotels)
● A trade war with the U.S. could drive costs up.
● Hotel bookings are on-trend with 2016.
● ADR is rising in Vancouver by 7.5%, Toronto by 6%, and Montreal by 7%
● Airbnb continues to grow and just raised $1bn. They were profitable in 2H 2016. Cities are fighting back.
● 2016 was the second highest year on record in terms of hotel transactions. 240 hotels for $4.1 billion.
● A weak dollar will contribute to 1.5-2% annualized supply growth over the next 3 years
Sources: CBRE, Colliers, PCMA, The Globe and Mail

13. conclusion
Our industry and the
economy are both healthy so
we should be cautiously
optimistic.

14. 1. Develop insight into how our industry is performing.
2. Review trends, predictions, and strategies for what’s
ahead and how you can be successful.
3. Identify ways you can invest in your career now.
Learning Objectives

15. group_discussion
What are some of the ways
the industry will change in
the future?

16. trend_alert

17. take_action

18. trend_alert
Industries are changing in
front of our eyes.

19. The industry processes we
know today will be
obliterated.

20. take_action
Stay alert of what’s
happening around you.

21. trend_alert
Events are getting a
makeover.

22. The Annual Meeting will become endangered.

23. Events will be reimagined as festivals.

24. take_action
Look at consumer shows and
events for inspiration.

25. trend_alert
Software is eating the world.

26. Coordinating event logistics
will be automated.

27. Artificial intelligence will make
events better for everyone.

28. We won’t be able to tell the difference
between real and virtual events.

29. Complex productions will be
cheaper and easier to organize.

30. Most group business will be booked online.

31. There will be fewer site visits
and site inspections.

32. Venue sales people will become
value-added meeting consultants.

33. A new computing platform will
change the way we experience meetings.

34. Event apps will no longer exists.

35. Serendipity will be less successful
than algorithms.

36. take_action
Experiment with new
technology, even if it scares
you.

37. trend_alert
Organizations are getting
better at collecting and
using data.

38. There will be more events,
with bigger budgets.

39. Event Professionals will join Executive Teams.

40. The room block will play second fiddle to
economic impact.

41. A governing body for the meetings industry
will emerge.

42. take_action
Get comfortable with
numbers and use them to
show results.

43. trend_alert
Hotel operators are more
focused on margins than
ever before.

44. The hospitality industry will be more
profitable than ever.

45. Technology will be an integrated part of the
convention service team’s offerings.

46. take_action
Understand your suppliers’
financials to help them make
more money.

47. trend_alert
Robotic capabilities are
evolving.

48. Robotics will be used in facility operations.

49. The best photographers will know how to fly.

50. take_action
Reframe automation as an
opportunity for
augmentation.

51. trend_alert
Travel is becoming easier
and less painful.

52. Second tier cities will become
premier meeting destinations.

53. The “Golden Age of Travel” will continue.

54. take_action
Understand the economic
tides to unearth opportunity.

55. 1. Develop insight into how our industry is performing.
2. Review trends, predictions, and strategies for what’s
ahead and how you can be successful.
3. Identify ways you can invest in your career now.
Learning Objectives

56. The 5 Career Choices You
Can Make Right Now

57. Five Options for Career Advancement

58. Five Options for Career Advancement: Step Up

59. ●
●
Step Up
Adapted from Beyond Automation, HBR, 2015

60. Five Options for Career Advancement: Step Narrowly

61. ●
●
Step Narrowly
Adapted from Beyond Automation, HBR, 2015

62. Five Options for Career Advancement: Step In

63. ●
●
Step In
Adapted from Beyond Automation, HBR, 2015

64. Five Options for Career Advancement: Step Forward

65. ●
●
Step Forward
Adapted from Beyond Automation, HBR, 2015

66. Five Options for Career Advancement: Step Aside

67. ●
●
Step Aside
Adapted from Beyond Automation, HBR, 2015

69. Q&A

70. Connecting | Q&A