A professional marketer can assess a company's online presence, understand how their brand is perceived, and take corrective action to improve it. Outsourcing marketing to an agency is recommended for several reasons: companies may not have a good handle on their online presence; may not know how to allocate their marketing budget effectively; marketing campaigns may not be generating leads because the company lacks marketing expertise; companies may not be aware of the latest marketing trends; marketing is often not made a priority; and campaigns are not properly tested and improved. Hiring a professional ensures marketing resources are used effectively.

1. Thefirstbigindicatorthatyouneedaprofessional
marketeristhatyoudon’treallyknow how people
perceiveyourbrandonline.
Let’sfaceit,“online”isabigplace.Youmightthink
ofyourwebsiteasyourhomebase,butyoualso
needtoknowhowyourbrandisrepresentedoverall
online.
AAprofessionalmarketerwillhavetoolsandexpertise
toassessyouronlinepresence.Theycantakeyour
brand’s online temperature and then take
corrective action to improve the way you’re
perceived.
OUTSOURCINGYOURMARKETINGWILLCOSTYOU…
6REASONSWHYYOUSHOULD
OUTSOURCEYOURMARKETINGTOANAGENCY
#1:YOUDON’THAVEAHANDLEONYOURONLINEPRESENCE
Thefirstbigindicatorthatyouneedaprofessional
marketeristhatyoudon’treallyknow how people
perceiveyourbrandonline.
Let’sfaceit,“online”isabigplace.Youmightthink
ofyourwebsiteasyourhomebase,butyoualso
needtoknowhowyourbrandisrepresentedoverall
online.
AAprofessionalmarketerwillhavetoolsandexpertise
toassessyouronlinepresence.Theycantakeyour
brand’s online temperature and then take
corrective action to improve the way you’re
perceived.
Ifyou’rehandlingyourownmarketing,youmight
feelasifyou’re shooting in the dark.One week
you’respendingonFacebookads.Thenext,you’re
runningaGoogleAdWordscampaign.You’retrying
everythingandhopingthatsomethingwillbearfruit.
AA marketing prowillhavebroad experienceand
should be able to assessyourbrand and target
audience–andusethatassessmenttochoosethe
bestmarketing options.You don’tneed a big
budgettobesuccessful,butyoudoneedtoknow
howtouseit.
#1:YOUDON’THAVEAHANDLEONYOURONLINEPRESENCE
#2:YOU’RENOTSUREHOW TOALLOCATEYOUR
MARKETINGBUDGET
Thisoneshouldbeano-brainer,yetit’sacommonproblem for
DIYmarketers.Ifyourmarketingcampaignsaren’tbringingyou
qualifiedleads,you’rethrowingmoneyaway.
GuessGuess what? Your marketing campaign could be
well-conceived.Perhapsyou’ve created whatcould be a
winningadbutthere’salotmoretoleadgenerationthanad
creation.Youneedtoknow when,where,andhow todisplay
yourad–andwhotoshowitto–ifyouwanttogenerateleads.
Aprofessionalmarketerwillknow.
#3:YOURMARKETINGCAMPAIGNSAREN’TGENERATINGLEADS
Itcanbedifficultforentrepreneurstokeepupwith
what’shappening inmarketing.You’vegotother
thingstodo.
WhenWhenyououtsourceyourmarketing,you’repaying
someonewhosejobitistoknowwhatthelatestand
greatestmarketingtrendsare.Youwon’thaveto
worry about spending on outdated marketing
techniques.
InInotherwords,payingaprowillensurethatyour
marketing dollargoesfurtherthanitwould ifyou
triedtohandleeverythingonyourown.
#4:YOU’RENOTAWAREOFMARKETINGTRENDS
Ismarketingsomethingyouthinkabouteveryday,orisit
an afterthought? Formanybusinessowners,theyjust
maketimeforitwhentheycan.
Theproblem withthatismarketingshouldbeapriority.It’s
theonlywayyou’llcreateastrongbrand,attractnew
leads,andconvertthem intopayingcustomers.
IfIfyoudon’thavetimetogivemarketingtheattentionit
deserves,youneedtohiresomeonetodoitforyou.It’s
justthatsimple.
… butitwon’tcostyouasmuchasrunninglacklustercampaignsthatdonothingtobuild
yourbrandandattractleads.It’sworthabitofup-frontinvestmenttogettheresultsyou
need.
BROUGHTTOYOUBY:
DigitalMarketingTactic.com
#6:YOU’RENOTMAKINGMARKETINGAPRIORITY
Veryfew people–evenmarketingprofessionals–create
perfectcampaignsontheirfirsttry.Marketingisbothanart
andascience,andinscience,testingisessential.
Many DIY marketersneverlookatthe resultsoftheir
marketing campaigns.They don’tknow which metrics
matter–andthatmeansthey’renotusingtheirresultsto
tweaktheircampaignsandimprovethem.
MarketingMarketingprosunderstandthevalueofsplittesting.Once
theylaunchacampaign,they’llmeasuretheresultsand
tweaktheaduntilit’sasgoodaspossible.Youmightnot
havethetimetodothat–andthat’swhyyouneedapro
todoitforyou.
DoneDoneproperly,thiskindofmeticuloustrackingandtesting
can make a huge difference in yourconversionsand
ultimately,inyourbottom line.
#5:YOU’RENOTTESTINGYOURCAMPAIGNS