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#1:UPDATEYOURAUDIENCERESEARCH
NEWCUSTOMERSFAST
5WAYSTOACQUIRE
BROUGHTTOYOUBY:
DigitalMarketingTactic.com
Attractingnew customersisanabsolutemust. Butitcanbe
expensive.Infact,researchshowsthatattractinganewcustomer
canbeupto10timesascostlyasretaininganexistingcustomer.
But…Not all customer-attraction methods are necessarily
expensive.Hereareseven(relatively)low-costwaystoacquire
newcustomersandgrowyourbusiness.
You’vegottoknowwho’sinterestedinyourproducts–andwhy
they’reinterested–ifyou’regoingtounderstandhow tobring
youraudiencetoyoursite.Ifit’sbeenawhilesinceyouconducted
anyaudienceresearch,it’stimetogetbackonthehorse.For
example,youcan:
#2:KNOWYOURCOMPETITION
It’snosecret,youandyourcompetitorsarevyingforthesame
audience.Knowingwhattheydoandhowthey’redoingitcanhelp
youpullaheadintheracefornewbusiness.Sometacticsinclude:
#3:FOCUSONBENEFITS,NOTFEATURES
Let’sfaceit.Apotentialcustomerdoesn’twant
toto hearyourbragabouthow awesome your
serviceorproductis.Theywanttoknowwhatit’s
goingtodoforthem.Youcanlistyourproducts
featuresbriefly,butmostofyourmarketing
should focus on benefits.Think aboutyour
customer(see#1)andtheproblem theywant
solved.Then,explainhowyourproductwillsolve
it.it.
#5:CREATEAREFERRALPROGRAM
NEWCUSTOMERSAREN’TEVERYTHING…
It’simportantnottoignoreyourcurrent
customersasambassadorsforyourbra-
nd.Afterall,who’sinabetterpositionto
tellnewcustomersaboutthebenefitsof
buyingfrom you?Thekeyisnottoassume
thatyourexistingcustomerswillspreadthe
wordword aboutyour business.A strong referral
program canbringyouslewbusinessonaregular
basis.
But,ifyouwantyourbusinesstogrow,you’llneedtoexpandyour
reach.These7simpletipscanhelpyouattractnew customers
withoutblowingthroughyourmarketingbudget.Instead,youcan
usethem toblowpastyourcompetition!
Thesethingswillhelpyoufine-tuneyourtargeting.
Ongoingcompetitorresearchwillensurethatyou’renotlosingout
Checkyour
analyticsandlook
fornewtrends
Monitoringyour
competitor’s
socialmentions
Doingacomplete
auditoftheir
websites
Analyzingtheir
blogandother
marketingmaterials
Createacustomer
surveyandemail
ittoyourlist
Doasocialmedia
survey

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5 ways to acquire new customers fast

  • 1. #1:UPDATEYOURAUDIENCERESEARCH NEWCUSTOMERSFAST 5WAYSTOACQUIRE BROUGHTTOYOUBY: DigitalMarketingTactic.com Attractingnew customersisanabsolutemust. Butitcanbe expensive.Infact,researchshowsthatattractinganewcustomer canbeupto10timesascostlyasretaininganexistingcustomer. But…Not all customer-attraction methods are necessarily expensive.Hereareseven(relatively)low-costwaystoacquire newcustomersandgrowyourbusiness. You’vegottoknowwho’sinterestedinyourproducts–andwhy they’reinterested–ifyou’regoingtounderstandhow tobring youraudiencetoyoursite.Ifit’sbeenawhilesinceyouconducted anyaudienceresearch,it’stimetogetbackonthehorse.For example,youcan: #2:KNOWYOURCOMPETITION It’snosecret,youandyourcompetitorsarevyingforthesame audience.Knowingwhattheydoandhowthey’redoingitcanhelp youpullaheadintheracefornewbusiness.Sometacticsinclude: #3:FOCUSONBENEFITS,NOTFEATURES Let’sfaceit.Apotentialcustomerdoesn’twant toto hearyourbragabouthow awesome your serviceorproductis.Theywanttoknowwhatit’s goingtodoforthem.Youcanlistyourproducts featuresbriefly,butmostofyourmarketing should focus on benefits.Think aboutyour customer(see#1)andtheproblem theywant solved.Then,explainhowyourproductwillsolve it.it. #5:CREATEAREFERRALPROGRAM NEWCUSTOMERSAREN’TEVERYTHING… It’simportantnottoignoreyourcurrent customersasambassadorsforyourbra- nd.Afterall,who’sinabetterpositionto tellnewcustomersaboutthebenefitsof buyingfrom you?Thekeyisnottoassume thatyourexistingcustomerswillspreadthe wordword aboutyour business.A strong referral program canbringyouslewbusinessonaregular basis. But,ifyouwantyourbusinesstogrow,you’llneedtoexpandyour reach.These7simpletipscanhelpyouattractnew customers withoutblowingthroughyourmarketingbudget.Instead,youcan usethem toblowpastyourcompetition! Thesethingswillhelpyoufine-tuneyourtargeting. Ongoingcompetitorresearchwillensurethatyou’renotlosingout Checkyour analyticsandlook fornewtrends Monitoringyour competitor’s socialmentions Doingacomplete auditoftheir websites Analyzingtheir blogandother marketingmaterials Createacustomer surveyandemail ittoyourlist Doasocialmedia survey