This document provides tips and guidance on testing in direct marketing. It emphasizes that testing allows marketers to know what works rather than guessing. It outlines various elements that can be tested, from email subject lines and envelopes to prices and incentives. The benefits of testing include making businesses safer by avoiding failures and allowing prediction of results. A step-by-step process for running tests is described, involving selecting groups, promotions, comparing and monitoring results. Repeating tests is advised to gain reliable insights. Various online and offline testing examples are also included.
Oftentimes, we find ourselves wondering why product A falls behind product B even though ...
The answer could be - cognitive bias.
Here are 5 cognitive biases and how to overcome them to help us decode our messages.
Product Development FAQ for the 4th Batch of the Techcelerator program. This presentation focuses on the User Interviews and MoScoW approach as a fast and qualitative way of taking decisions and delivering results.
Oftentimes, we find ourselves wondering why product A falls behind product B even though ...
The answer could be - cognitive bias.
Here are 5 cognitive biases and how to overcome them to help us decode our messages.
Product Development FAQ for the 4th Batch of the Techcelerator program. This presentation focuses on the User Interviews and MoScoW approach as a fast and qualitative way of taking decisions and delivering results.
Marketing Experiments | Test your marketing techniques for effective resultsRon Bentata
Nowadays, marketing is much easier than in the past.
Marketing on the web is all about running experiments.
You can think you know something, but run an experiment to prove (or deny) it.
When experimenting and testing everything, you spend less marketing budget and you find out the results sooner (before the campaign fails) - Thus it holds less risk.
Today buyers are more cautious than ever before when it comes to making decisions. This means that you’ll need a variety of closing techniques at your disposal if you’re going to smash your sales targets.
The great news is that one or a combination of these 8 best Closing Techniques can be used in any sales situation to help you turn every prospect into a buying customer.
This presentation talks about how you can address the 3 root causes of bad marketing: Not understanding what you do and don't know about your prospects, poor marketing execution and failure to measure, analyze and improve.
Many startups approach marketing in a very tactics-oriented way by selecting how they will market and then tuning that based on prospect responses. In this presentation I make a case for a more systematic approach that starts and ends with customer knowledge. This presentation was given at The International Startup Festival in Montreal on July 12, 2012
Ongoing training is key to any professional's success - and sales is no different. Here is a VERY brief overview of some things to think about regarding sales training.
What do you do when all your marketing results stink? Sometimes you have a problem that is underpinning all of your marketing efforts. This presentation talks about testing you can do to see if you have a problem with your underlying positioning and strategy.
Easier, Faster, Better. Effective Sales Enablement for Maximum ResultsVeelo
Highlights of this presentation include six quick sales enablement health check questions to evaluate if your team is focused on the right stuff. Lessons learned and experiences shared by Northwest Evaluation Association, a national nonprofit with over 100 direct sales and 4000 partners.
Create memorable learning experiences for employees or customers. Great workshops are sticky and inspire a change in peoples behaviour. These 5 steps I've always used have worked very well for me! Enjoy
Message-Market Fit VWO Workshop by Daphne tidemanVWO
Imagine your communications as the powerhouse driving your business forward. Sure, sales are vital, but beneath the surface lie treasures that money can't buy: reputation, repeat customers, and unwavering loyalty.
In this powerpack session, Daphne Tideman, a seasoned growth leader, will be delving into the artistry of elevating your conversion rates through straightforward copy tests, even if crafting compelling prose isn't your forte. Together, you'll unravel the intricacies of forging deep connections with your audience, testing casual clicks and turning them into loyal customers.
Marketing Experiments | Test your marketing techniques for effective resultsRon Bentata
Nowadays, marketing is much easier than in the past.
Marketing on the web is all about running experiments.
You can think you know something, but run an experiment to prove (or deny) it.
When experimenting and testing everything, you spend less marketing budget and you find out the results sooner (before the campaign fails) - Thus it holds less risk.
Today buyers are more cautious than ever before when it comes to making decisions. This means that you’ll need a variety of closing techniques at your disposal if you’re going to smash your sales targets.
The great news is that one or a combination of these 8 best Closing Techniques can be used in any sales situation to help you turn every prospect into a buying customer.
This presentation talks about how you can address the 3 root causes of bad marketing: Not understanding what you do and don't know about your prospects, poor marketing execution and failure to measure, analyze and improve.
Many startups approach marketing in a very tactics-oriented way by selecting how they will market and then tuning that based on prospect responses. In this presentation I make a case for a more systematic approach that starts and ends with customer knowledge. This presentation was given at The International Startup Festival in Montreal on July 12, 2012
Ongoing training is key to any professional's success - and sales is no different. Here is a VERY brief overview of some things to think about regarding sales training.
What do you do when all your marketing results stink? Sometimes you have a problem that is underpinning all of your marketing efforts. This presentation talks about testing you can do to see if you have a problem with your underlying positioning and strategy.
Easier, Faster, Better. Effective Sales Enablement for Maximum ResultsVeelo
Highlights of this presentation include six quick sales enablement health check questions to evaluate if your team is focused on the right stuff. Lessons learned and experiences shared by Northwest Evaluation Association, a national nonprofit with over 100 direct sales and 4000 partners.
Create memorable learning experiences for employees or customers. Great workshops are sticky and inspire a change in peoples behaviour. These 5 steps I've always used have worked very well for me! Enjoy
Message-Market Fit VWO Workshop by Daphne tidemanVWO
Imagine your communications as the powerhouse driving your business forward. Sure, sales are vital, but beneath the surface lie treasures that money can't buy: reputation, repeat customers, and unwavering loyalty.
In this powerpack session, Daphne Tideman, a seasoned growth leader, will be delving into the artistry of elevating your conversion rates through straightforward copy tests, even if crafting compelling prose isn't your forte. Together, you'll unravel the intricacies of forging deep connections with your audience, testing casual clicks and turning them into loyal customers.
Nurturing Best Practices for Demand GenAsad Haroon
Most companies have a database of leads that have been set aside after initial closing attempts failed to produce the desired results. These leads should not be ignored, as they can prove at least as valuable as fresh leads, and are worth working. The truth is, even the best leads will not produce the results you want if they are not managed and nurtured well.
How To Scale Your Product Through Experimentation w/ Milena Court, Product Ma...TheFamily
A detrimental mistake many startups do is neglecting product experimentation. They focus mainly on experimentation in marketing - optimising ads, copy, creatives, landing pages - because it's relatively easy to do. But this kind of negligence is extremely damaging for your success!
But why don't more startups do this then?
EARLY-STAGE - Specific challenges:
-No budget: “proper” testing tools quite expensive
-Little data to play with
-Not sure what to experiment on / what moves the metrics
massively?
-No time; need to focus on the business
GROWTH STAGE - Specific challenges:
-More budget now, but limited by free tools
-More data about what's happening but not really sure why it's
happening
-So many ideas and opportunities, how to prioritise?
SCALING STAGE - Specific challenges:
-All tools in place, but now constrained by tech time: experiments
need to be “bigger” to have impact + are competing with other
projects
-Harder to experiment with the core product, the company is
branching out on other products
-Experimentation becomes scarier: more users, more to lose,
users get used to things being a certain way (“Why did they
change the UI again?”)
Milena Court, Product Manager in the Growth Squad at Tails.com, joined us at The Family to share her incredible expertise and explain how to overcome the above challenges!
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfjerryarceneaux
Technology has a significant impact on consumers’ expectations, and those expectations impact how subscribers engage with your email marketing. Brands need to continually demonstrate that they know their customer, which can make it a challenge to stay on top of the evolving context of marketing. An email strategy can make all the difference between building a relationship with your customers and sinking without trace.
How can you help new product managers hit the ground running? Here is product management advice we share at HubSpot when onboarding new product leaders to the team. Check out the blog post here: http://product.hubspot.com/blog/9-lessons-from-onboarding-new-product-managers
Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.
Rapidly testing value propositions with FB ads. Or: Value prop testing for in...Garrett Dunham
Learn tips and secrets of using FB ads to test value propositions in a lean, rapid, and scalable way.
You'll learn:
- Three advanced testing structures designed to solve real business questions.
- A method to skyrocket conversions by through transformational copywriting.
- A copywriting method so effective it forced Linkedin to change it’s algorithm.
- The three ‘Ninja Targeting’ tricks I always use to slash ad spend.
Killer FB ad tricks that you won’t find with Google.
Hide Submission Folder Information
Submission Folder
Week 2 Discussion Ends; Week 2 Writing Assignment due at 11:59pm
Instructions
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 - What is Strategic Marketing?
Learning Outcomes
Creating Value for Customers:
Student can demonstrate an understanding of the concept of value creation.
The Role of the Customer in the Company's Strategic Planning.
Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
SWOT analysis
: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
Competitive Analysis:
Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The
same product/service will be used in all of the writing assignments.
Research your product or service offering through the Internet and UMUC’s virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMUC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
Creating Value for Customers.
Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week's readings.
Role of the Customer in the Company's Strategic Plan.
The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company's mission statement. Find your company's mission statement. Repeat it ...
Your customers are smarter, more capable, and better- informed than ever before. This new breed of consumer demands a better breed of marketing, and the Pardot platform has the capabilities to get you there.
The second presentation from the "Direct Marketing Tips" set shows you how to organize in a better way the data gathering for your customers' database.
This is the first material from the "Direct Marketing Tips" series, published by Mediapost Hit Mail. Its aim is to demonstrate the vital importance of an own database with customers for every business and the ways it could be used for boost sales.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
#5 How to Run and Analyze Tests
1. Know, Don’t Guess
Tests - How to Run & Analyze Them?
Direct Marketing tips by Mediapost Hit Mail
#5
2. Why tests are SO important?
The answer is simple. It’s all about knowledge. In direct marketing you
know what works and what doesn’t, so you don’t have to guess, nor to
rely on someone else’s opinion.
There are two major activities that
bring successful results in DM:
testing and building a continuing
relationship with your customers. By
testing you will be sure you are not
losing money (which, in fact, is what
you have to worry first of all).
3. What could be tested in DM?
In fact, almost everything:
Sender/ Subject line for an e-mail campaign;
New outer envelope of a mailing;
New brochure for your product;
Different piece of copy in the promotion;
Various order options;
Different benefits for the customers;
Different prices of your product/ service;
The best time to call, send an e-mail or questionnaire;
The product you will be offering;
Feedback incentives etc.
Almost any question you have in direct marketing can be
answered cheaply and quickly by a test.
4. Testing benefits
Failure proof: Tests can protect you from
mistakes and thus make your business
safer. You can hardly fail.
When it’s over: you can predict your
business results with quite high level of
confidence.
Tests save a lot of money: if it doesn’t work,
you don’t use it, but you are safe in terms
of profitability, because you didn’t spend a
lot; if it works, you start using it, and you
even try to make it better, thus getting
optimal results.
Control: You have a full control on your
business, because you know exactly what
are you doing and what is too risky for you.
5. Step by step: –
how to run tests
1. Choose a variable to test. It could be price, insert, sender/subject e-mail
combination, benefit, brochure, approach etc.
2. Select two similar groups from your database (A and B); A is your control
group, B is the test group; in terms of quantity A=B;
3. Define which promotion you will use for A (an existing and working one)
and B (the new one for the test);
4. Send the control promotion to group A and the test to group B at the same
time within a single campaign;
5. When results come, compare A to B to define the initial winner;
6. Keep monitoring the results after that to define the final winner;
7. When you know the winning promotion, re-test it at least once.
8. After that you will know what works better for you.
6. Repetition is crucial:
Don’t rely on results
from a single test.
Repeat tests at least
once, preferably twice.
Direct marketing is a
business for
cautious people.
7. Some on- and offline test examples
A/B split: half of the mailing has one piece of copy and the other one a
different one. This is very close to statistical perfection. A minus is that you
can only test two to four things at a time.
Split-run inserts: thus you can test different media and find which will work
best for you. Or you can test different creative. Flexibility is a plus here. A
drawback is that initial printing costs are usually very high.
Split-run mailings: here you can test new databases before renting them,
new approaches before going for them, and different segments before
choosing which offer/ product to send to them.
Sender/ Subject test (on an e-mail campaign): it could increase your open
rate dramatically if properly used. A single word added to the subject line
could literally double your results. And it’s amazingly cheap.
8. When reading the results:
Be careful - initial results may mislead you. Monitor your test
results with utmost attention on the value of the sales you make
and the customers you attract.
Every media has its own response pattern. The phone, obviously,
gets instant response. E-mails are much faster than direct mail.
Don’t rely on the very initial results; be patient and wait as long
as it is needed.
The least reliable result is a low response to a small mail quantity.
Tests involving small numbers and modest rates are a complete
waste. Make your test group large enough in order to get reliable
results.
9. S IX
Our five testing tips:
1. Always test new databases with proven existing promotional materials.
2. Every time you test a new approach, make sure you have your best
available offer against it. This is your “control group”.
3. If you want to test higher intensity impact have a control group that you
mail as usual and test group that gets mail more frequently.
4. Don’t test two variables simultaneously. For example two different
benefits and two different prices. It is extremely important. If you do so,
you will never be sure which one made the real difference in results.
5. The cheapest way to test is to use an already existing regular
communication (a monthly statement for example) with your customers.
In this case you can use even some existing printed inserts with no
additional postage costs.
6. Bonus tip: Only test a factor that really matters for you.
10. A point to remember
If you are testing carefully, you
don’t have to worry at all about
creative flair.
You will know. You won’t guess.
Guesswork brings hidden
surprises, as it is shown here:
And your customers will tell you
what works by voting with their
own money, at no additional
costs for you.
11. More to come:
1. Why Do You Need Your Own Database?
2. How to Build a Database?
3. How to Manage Your Database?
4. How to Segment Your Customers?
5. Tests - How to Run and Analyze Them?
6. The Deliverability Problem
7. Personalization
8. Online & SMS Promotions
9. Useful Direct Marketing Tips
10. How to Launch Your CRM Program?
11. The Advantages of Direct Marketing (Summary)
13. Our contacts:
9 Sveti Sedmochislenitsi Str.,
Sofia 1421, Bulgaria
Phone: (+359) 2 962 86 29
Fax: (+359) 2 962 86 29
Mobile: (+359) 885 360 715
E-mail: office@mediaposthitmail.bg
Web: www.MediapostHitMail.bg
just one more...
14. Hello,
It’s time to become more practical with the fifth presentation in
the “Direct Marketing Tips” set. I hope it is useful and you liked it.
Please, share your opinion on it with us via e-mail at
office@mediaposthitmail.bg,
or call us (+359 885 360 715). In case you’ve missed the previous
ones, this way you will get all the presentations in our set as soon
as they are available.
Thanks!
Hristo Radichev
Country Manager, Mediapost Hit Mail
P.S. Please, send this file to a friend or colleague who you think
would like these materials, or send us their contacts.
They'll get a polite invitation from us (which they can decline) and
we can help them build their own direct marketing strategy.