The document discusses the importance of customer analysis for marketing and sales success. It recommends four steps to better understand customers: 1) keep customer databases clean, 2) enhance customer information, 3) identify common customer characteristics, and 4) talk to customers directly. Understanding customers allows companies to increase sales, boost acquisitions, understand market potential, save time and money, and build stronger relationships. The document is from an infoUSA white paper on using customer data to target prospects and increase profitable marketing campaigns.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
In Conversation With Content Marketing Expert Sandra MorganContent Recyclers
Here at ContentRecyclers, we geek out harder on content marketing than a Star Wars fan at Comic-Con. We recently had the pleasure to sit down with a content marketing veteran, Sandra Morgan, and in keeping with that spirit, we asked her some of our readers’ most pressing questions regarding content marketing and she responded in droves.
Mission Possible: Personalized B2B Marketing in the Age of Colossal DataShelly Lucas
Personalized B2B marketing requires delivering the right message, through the right channel, at the right time. Sounds impossible, right? Not if you gear up for it.
RiseFuel's Beginners Guide to Inbound MarketingTony Shannon
By now, we've all heard how valuable—even essential—inbound marketing can be for growing sales and finding new customers. Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that inbound marketing is far more complex field than it first seems.
Diving in without a sense for what it's like can be overwhelming, and building a marketing strategy that provides real value takes both savvy and hard work, but fear not—we're here to help!
Building Prospect Relationships Through Inbound NurturingEllie Mirman
The benefits of inbound nurturing, and steps to take to nurture leads through the sales and marketing funnel in an inbound way. Presented at the Inbound Marketing Bootcamp - May 21, 2014 - Neenah, WI.
Are you struggling to create content that engages your audience? Content marketing success relies on your ability to understand and target the customer context. This guide helps you do just that.
In Conversation With Content Marketing Expert Sandra MorganContent Recyclers
Here at ContentRecyclers, we geek out harder on content marketing than a Star Wars fan at Comic-Con. We recently had the pleasure to sit down with a content marketing veteran, Sandra Morgan, and in keeping with that spirit, we asked her some of our readers’ most pressing questions regarding content marketing and she responded in droves.
Mission Possible: Personalized B2B Marketing in the Age of Colossal DataShelly Lucas
Personalized B2B marketing requires delivering the right message, through the right channel, at the right time. Sounds impossible, right? Not if you gear up for it.
RiseFuel's Beginners Guide to Inbound MarketingTony Shannon
By now, we've all heard how valuable—even essential—inbound marketing can be for growing sales and finding new customers. Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that inbound marketing is far more complex field than it first seems.
Diving in without a sense for what it's like can be overwhelming, and building a marketing strategy that provides real value takes both savvy and hard work, but fear not—we're here to help!
Building Prospect Relationships Through Inbound NurturingEllie Mirman
The benefits of inbound nurturing, and steps to take to nurture leads through the sales and marketing funnel in an inbound way. Presented at the Inbound Marketing Bootcamp - May 21, 2014 - Neenah, WI.
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
The mergence of Marketing and eMarketing - Dan RoseCorporate College
Dan Rose, President of Precision Dialogue, discusses the mergence between traditional marketing and eMarketing at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Having compelling and relevant content is indeed very important, and there are different ways to determine what content to create. But that’s only part of the picture. In this eBook, we are going to explore how to use your content to generate high quality leads. In the following pages, you’ll learn how to revolutionize the way you build, execute and measure your content marketing strategies
using Microsoft Dynamics CRM by creating a collaborative and complete content marketing campaign.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Franchise Sales: Content Marketing for Franchise Lead GenerationRachael Wachstein
Cut through the clutter of banner ads and email blasts advertising franchise opportunities with a smart content marketing strategy that generates quality franchise leads who are excited to hear from you. Franchise sales executives have a so many options to choose from when it comes to lead generation. If you haven't looked into content marketing, you are missing the most powerful tool out there that combines niche targeting with with great content and a smart strategy. Check out our case study to see how it works.
Traditional marketing knowledge would tell you that the only way to grow your business is by acquiring new customers – and to some extent, that’s true. But if your business already has a customer base, there’s good news: by focusing on better understanding the customers you already have, you can move the needle more predictably — and more impactfully — than by marketing to new customers.
Download the White Paper to learn:
What types of customer data leading businesses prioritize
How to gather high-quality customer data
Ways to analyze and use your customer data to drive hard revenue
Examples of leading businesses that you can copy today
Marketing Assignment Help | Marketing Assignment Help with Onlineassignemnt.net Online
Marketing Homework Help | Marketing Assignment Help
Are you a K-12 , College , University or P.H.D level student having difficulty with your Accounting Assignments?
We have expert tutors in Marketing who will help you with detailed solutions containing step-by-step explanation to your Basic Marketing Assignment Help Assignment help. For all your Marketing homework help requirements, consider Online Assignment as your best bet.
Just upload your homework file in the submit panel or email your assignment to homework@onlineassignment.net .
Our highly qualified, professional and skilled team members can provide you help with complex marketing case study, report writing, essay writing, research paper, term paper, dissertation involving multiple disciplines and concepts, research proposal writing, presentation in areas like brand equity, marketing mix, etc.
The OnlineAssignment Team has highly qualified tutors with many years of industry experience. The team has helped a number of students pursuing education through regular and Online Universities, institutes or online MBA, MA, or BA Programs.
Online Assignment provides timely help at affordable charges with detailed step by step explanation to your assignments, homework, research paper writing, research critique, case studies or term papers so that you get to understand your assignments better. We wish to surpass all the geographical barriers and help students around the globe with our 24*7 expert assistance on various subjects across all standards, guaranteeing them better grades. We are reachable round the clock via phone, e-mail, and live chat.
www.onlineassignment.net
homework@onlineassignment.net
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
The mergence of Marketing and eMarketing - Dan RoseCorporate College
Dan Rose, President of Precision Dialogue, discusses the mergence between traditional marketing and eMarketing at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Having compelling and relevant content is indeed very important, and there are different ways to determine what content to create. But that’s only part of the picture. In this eBook, we are going to explore how to use your content to generate high quality leads. In the following pages, you’ll learn how to revolutionize the way you build, execute and measure your content marketing strategies
using Microsoft Dynamics CRM by creating a collaborative and complete content marketing campaign.
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Franchise Sales: Content Marketing for Franchise Lead GenerationRachael Wachstein
Cut through the clutter of banner ads and email blasts advertising franchise opportunities with a smart content marketing strategy that generates quality franchise leads who are excited to hear from you. Franchise sales executives have a so many options to choose from when it comes to lead generation. If you haven't looked into content marketing, you are missing the most powerful tool out there that combines niche targeting with with great content and a smart strategy. Check out our case study to see how it works.
Traditional marketing knowledge would tell you that the only way to grow your business is by acquiring new customers – and to some extent, that’s true. But if your business already has a customer base, there’s good news: by focusing on better understanding the customers you already have, you can move the needle more predictably — and more impactfully — than by marketing to new customers.
Download the White Paper to learn:
What types of customer data leading businesses prioritize
How to gather high-quality customer data
Ways to analyze and use your customer data to drive hard revenue
Examples of leading businesses that you can copy today
Marketing Assignment Help | Marketing Assignment Help with Onlineassignemnt.net Online
Marketing Homework Help | Marketing Assignment Help
Are you a K-12 , College , University or P.H.D level student having difficulty with your Accounting Assignments?
We have expert tutors in Marketing who will help you with detailed solutions containing step-by-step explanation to your Basic Marketing Assignment Help Assignment help. For all your Marketing homework help requirements, consider Online Assignment as your best bet.
Just upload your homework file in the submit panel or email your assignment to homework@onlineassignment.net .
Our highly qualified, professional and skilled team members can provide you help with complex marketing case study, report writing, essay writing, research paper, term paper, dissertation involving multiple disciplines and concepts, research proposal writing, presentation in areas like brand equity, marketing mix, etc.
The OnlineAssignment Team has highly qualified tutors with many years of industry experience. The team has helped a number of students pursuing education through regular and Online Universities, institutes or online MBA, MA, or BA Programs.
Online Assignment provides timely help at affordable charges with detailed step by step explanation to your assignments, homework, research paper writing, research critique, case studies or term papers so that you get to understand your assignments better. We wish to surpass all the geographical barriers and help students around the globe with our 24*7 expert assistance on various subjects across all standards, guaranteeing them better grades. We are reachable round the clock via phone, e-mail, and live chat.
www.onlineassignment.net
homework@onlineassignment.net
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
5 WAYS TO CREATE AND MANAGE B2B DATABASE EFFECTIVELYtechnodatagroup
In today's business scenario, budgets are static while goals are increasing. As a B2B marketer with big growth goals, you need to focus on the markets that matter.
This article offers works as a guide that will give you actionable steps and preferred business practices for B2B marketing professionals. Run the following practices in comparison to your old traditional methods and see the difference for yourself:
When target positioning for marketing, know your clients well enough to be your best friend. Make a clear definition of the type of person the business would appeal to. What are the likes, dislikes, experiences, and values of the prospect? What kind of energy is needed to appeal to them? Only then could you start targeting your search campaign.
It costs 5-7 times more to acquire a new customer than it does to sell more to an existing customer. When it comes to generating more business, existing customers are like low-hanging fruit!
A Clear Beginner’s Guide to Creating a Buyer Persona.pdfAdsy
Do you want to lead your business more efficiently? Then create a buyer persona.
You will learn what a buyer persona is, why you need it, and how to create a persona.
Grow your business thanks to a better understanding of your target audience.
7 ways small businesses can use data to boost their business growthAtheethBelagode
Data For Business Growth
Hello all. In this article, I will be explaining to you all about how small businesses can use data to boost their business growth. I hope to give you a lot of insights and get all your queries solved.
Analytics and data play an important role in all businesses. I have never been a fan of metrics since childhood and always loved reading subjects that did not involve numbers. However, with time as I got into marketing and advertising, I realized the importance that data and analysis hold in every aspect of our lives.
Customer Analysis The Foundation For Marketing And Sales Success
1. An infoUSA Mid Market Solutions White Paper
Customer Analysis: The Foundation
for Marketing and Sales Success
infoUSAmm.com 866.716.7680
2. Customer Analysis: The Foundation for Marketing and Sales Success 2
Introduction
Who are my customers? Every company wants an answer to that question. That’s
because the better you know your customers, the better you can meet their expectations
and the more you can sell and market to them. This paper will explore the importance of
customer analysis, and offer four easy steps you can take to gain a better understanding
of your customers.
Reap the Benefits of Better Insight
You’ve been asked to plan a dinner party for 40 business associates, but you know little
about your colleagues. Should you arrange a backyard barbecue or a formal, sit-down
affair? Should you invite a guest speaker? What about entertainment? Your first step
probably would be to request a guest list. Second, you would contact your co-workers
and quiz them on their preferences. Finally, you would search for a common thread that
ties this group together. Once you’ve done your homework, you’re ready to plan an
evening full of fun and entertainment.
Marketing to your customers is a lot like hosting that party – you can’t market to them
effectively until you truly understand them. Do you understand their needs? Do you know
what problems they are trying to solve? Are you sending them the right offers, at the right
time, through the right communication channels? Do you have the most up-to-date
information on your target audience? By learning more about your customers, you can gain
a better understanding of your market. And by identifying hidden opportunities within your
customer files, you can create targeted marketing campaigns that produce profitable results.
Need more reasons? Analyzing your customers
can also help you:
Increase sales with your existing customers
Once you gain a deeper insight into your customers, you can
better target them with relevant offers, as well as create
cross-sell and up-sell campaigns centered on their business
needs. By understanding your customers’ attitudes, purchase
history and demographics, you can build strong customer
loyalty, retention and rewards programs. Most importantly,
you will directly contribute to their success.
Boost customer acquisition
By understanding the unique characteristics of your best customers, you will be able to
better leverage your time, energy and resources into pursuing similar prospects.
Understand your market potential
Building an accurate profile of your customers helps you analyze your market areas –
understanding how well you are doing in those areas, pinpointing where you need to
improve and gaining insight into market potential.
infoUSAmm.com 866.716.7680
3. Customer Analysis: The Foundation for Marketing and Sales Success 3
Save time and money
How much money do you waste marketing to people who are not going to purchase or
presenting the wrong offer to people who might? Understanding your customers will help you
save the valuable time, money and resources often spent pursuing the wrong prospects.
Build stronger relationships
It’s no secret that retaining your customers is critical to your success. This is especially true
when you remember that 80% of your sales come from 20% of your customers. A thorough
understanding of your customers means you can solve their challenges faster. By tailoring
your offers and personalizing your messages, you’re showing your customers that you
understand their needs and value their business. And by building strong relationships, you’re
creating ever-greater value for your customers.
Plan strategically
Finally, understanding your customers helps your planning. You can predict what they will
buy and continue to introduce new products and services. By educating yourself on your
customers’ needs and understanding their business, you will gain an edge over the
competition.
A gold mine of information
Your business is sitting on a gold mine of data that can be used
to understand your customers and target new prospects. But
how can you unearth that valuable information? Here are four
simple steps you can take to gain a better understanding your
customers.
1. Keep a clean database
Gathering data on your customers is relatively easy; keeping it
accurate and timely is the difficult part. At some time, your
customers will change their telephone numbers, addresses or
email addresses and drop off your subscriber list. If your
database contains outdated information, you’re slowly losing the
ability to connect with your customers. More importantly, you’re sacrificing a valuable source
of revenue. That’s why it's so imperative you update your customer database regularly.
Some companies have the time, expertise and resources to manage the process in-house.
Consider hiring a company that specializes in data hygiene. These companies will cross-
check your data against their records to ensure you have the freshest addresses, phone
numbers and other contact information. They can merge files and remove duplicates. They
can also help you increase deliverability by ensuring the addresses in your lists are current
and standardized.
2. Enhance your customer information
Once you scrub your customer files, chances are you’ll discover gaps of information. If
your database is limited to only names and addresses, you’re sacrificing an opportunity to
contact customers through multiple channels. Adding contact information such as email
addresses and telephone numbers can help you increase sales conversion rates through
infoUSAmm.com 866.716.7680
4. Customer Analysis: The Foundation for Marketing and Sales Success 4
multiple, well-timed campaigns. By adding demographics and firmographics, you’ll gain a
clearer picture of exactly who is buying your product or service. This added insight will
help you develop solid strategies to retain, service and grow your customer base.
Google “data append services,” and you’ll get more than 300,000 results! Similar to data
hygiene services, these companies will compare your database against their records and
add missing data where available. So how do you find the best fit for your company? Do
your homework and ask business associates who they use to enhance their customer data.
3. Identify common characteristics
Accurate customer information is just the beginning. Now you need to drill down to find
common traits among your customers. By identifying the specific characteristics unique to
your customers such as net worth, expendable income or likelihood to use technology,
you will learn more about your best customers and be able to identify potential customers
just like them. You can also gain insight into customer lifetime value, behavioral trends
and spending patterns. Armed with this data, you can focus your resources on your most
profitable customers and prospects with the highest potential to be profitable.
This critical step in understanding your customers requires the help of company statisticians
or your IT department. A few companies specialize in customer analysis, and a few web-
based applications give you the power to do your own in-depth analysis rather than waiting
for the IT department to run your reports. Again, do your homework and ask your business
associates for recommendations.
4. Talk to your customers
In today’s age of blogs, emails and website surveys, calling your
customers seems old-fashioned. But making time to chat with
your customers – minus the surveys or scripted questions –
creates trust and better communication. You can discover new
ways to help them because you learn more about them. And just
as importantly, you can discover what they need from you.
Summary
Understanding your customers is a never-ending road of learning. By integrating these
simple steps into a committed plan, you’ll be well on your way to uncovering hidden
opportunities within your customer files and identifying a whole host of sales prospects.
You’ll be able to create targeted marketing campaigns that engage prospects and increase
sales, response rates, retention and profits.
Still have questions? Call Kristin Hermann at 866-716-7680 or visit us online at
infoUSAmm.com. We can help you gain a deeper understanding of your customers, and
make you database and direct-marketing efforts more productive.
infoUSAmm.com 866.716.7680
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