This webinar discusses quality customer servicing for loyalty. It emphasizes that sales do not end with the sale, and that good customer service is needed for retention and referrals. Customer service goals include maintaining partnerships and sharing the market based on a strong brand. The webinar outlines best practices for customer servicing, including keeping promises, open communication, and flexibility. It also discusses using CRM systems to track customers and relationships. Finally, it provides examples of customer servicing in the contexts of outbound and inbound GIP programs.