The document outlines an e-philanthropy strategic plan for engaging donors affected by Alzheimer's through online channels. It recommends dropping the "E" in e-philanthropy as online giving becomes standard. The plan suggests using social media, databases, and e-marketing to provide resources, encourage ongoing participation, and create an informed online community of supporters. The goal is to engage new generations of donors and those unable to participate in person.

1. E-Philanthropy Strategic Plan Lindsay Reene

2. What is E-Philanthropy? Purpose: Engage those affected by Alzheimer’s in the arena most convenient to them . Caregivers at home Business people Grandchildren Successes

3. Future Forecast: Drop the “E” in E-Philanthropy

4. Online Giving Appeal to new generation The “Age of Plastic” Go Green! ROI Life-long giving potential Personal wealth increases over time Engage early with small barrier to entry Distribution at Memory Walks

5. E-Marketing Why? Provide encouragement and resources to motivate ongoing participants to give to the cause. Memory Walk e-blasts Team Week Augusta example

6. Kintera Database Management Provide resources for incoming staff Access Trainings Toolbox … Toolbox … Toolbox ! Limits of Kintera Girl Assist participants in utilizing Kintera Monthly Kintera donation reports

7. Social Media – Why? Create an empowered and informed online community of Alzheimer’s Association supporters

8. Social Media – Where? Facebook Fan page Real-time updates Post conversations Twitter YouTube Google Alerts

9. Call To Action Share YOUR Resources… Recent articles Local fundraisers Community events

10. Call To Action Invite Others to … Facebook Join Fan page (Board) Post to profile Share with friends Twitter Follow us Talk to us by typing @AlzGA Subscribe to newsletter

11. Going Forward …

12. Online Strategy Development Online Fundraising Training Survey Results Training Types Roles MW Homepage Management Website Interactivity

13. We are all here In Honor of those who can’t be here alongside us.