Hear how the Satellite Broadcasting and Communications Association (SBCA) identified their mobile audience and created mobile-friendly email campaigns to improve member engagement.
This document provides tips for improving email marketing performance. It discusses three key factors that influence inbox placement: sending identity, sender reputation, and subscriber engagement. It recommends focusing email sends on active subscribers, tweaking sending order, and suppressing dead addresses. For subject lines, it suggests testing different approaches but avoiding novelty. It also stresses the importance of list quality for driving opens and clicks, and suggests proactively managing lists and aligning content and timing with subscriber behaviors.
Step Away From the Open Rates! Communicator CorpInternet World
The document discusses moving away from solely focusing on open rates as the key metric for email marketing campaign success. It provides examples of how using multi-phase campaigns and retargeting can increase engagement and revenue by reaching more customers with relevant messages. The summary is that open rate is just one measure of one campaign, and maximizing revenue and engagement is better achieved by improving each campaign's reach and the overall mailing list interactions over time.
This document discusses measurement plans for customer experience management (CXM). It provides examples of key performance indicators (KPIs) to focus on, such as delivery and open rates for email tracking. Macro and micro conversions as well as customer lifecycle are approaches for deciding critical metrics. Measurement involves planning, tagging, testing, reporting and optimization. A case study shows how Microsoft personalized 550 email versions based on behaviors. Measurement plans lay out strategies for tools, tagging, testing, and timeline to implement recommendations. Students will create a measurement plan and presentation for a chosen company.
Mobile marketing is becoming a must for marketers. It is not just an app or a mobile site. Mobile is a new way for customers to consume your digital content.
This document discusses using WhatsApp for business communications and customer interactions. It provides 7 ideas for using WhatsApp, such as for internal team communication, customer communication, customer support, promotional codes, special access/giveaways, making ordering easier, and feedback. It recommends starting with a proof of concept to test customer experience on WhatsApp before fully integrating and scaling up interactions, while ensuring compliance with GDPR privacy regulations.
Email Newsletters - What works, what doesn'tChas Grundy
Email newsletters require a different style than print and should be short, scanable, and drive readers to a website. An effective strategy includes determining the audience, goals for that audience, and frequency of emails. Successful newsletters, like Obama's, are targeted, concise and call readers to a specific action, while less effective ones like McCain's are too long, broad and cluttered. Newsletters must comply with CAN-SPAM regulations, use opt-in subscriptions, and track analytics to measure effectiveness. High-quality, valuable content is also critical to engaging readers.
This document provides tips for improving email marketing performance. It discusses three key factors that influence inbox placement: sending identity, sender reputation, and subscriber engagement. It recommends focusing email sends on active subscribers, tweaking sending order, and suppressing dead addresses. For subject lines, it suggests testing different approaches but avoiding novelty. It also stresses the importance of list quality for driving opens and clicks, and suggests proactively managing lists and aligning content and timing with subscriber behaviors.
Step Away From the Open Rates! Communicator CorpInternet World
The document discusses moving away from solely focusing on open rates as the key metric for email marketing campaign success. It provides examples of how using multi-phase campaigns and retargeting can increase engagement and revenue by reaching more customers with relevant messages. The summary is that open rate is just one measure of one campaign, and maximizing revenue and engagement is better achieved by improving each campaign's reach and the overall mailing list interactions over time.
This document discusses measurement plans for customer experience management (CXM). It provides examples of key performance indicators (KPIs) to focus on, such as delivery and open rates for email tracking. Macro and micro conversions as well as customer lifecycle are approaches for deciding critical metrics. Measurement involves planning, tagging, testing, reporting and optimization. A case study shows how Microsoft personalized 550 email versions based on behaviors. Measurement plans lay out strategies for tools, tagging, testing, and timeline to implement recommendations. Students will create a measurement plan and presentation for a chosen company.
Mobile marketing is becoming a must for marketers. It is not just an app or a mobile site. Mobile is a new way for customers to consume your digital content.
This document discusses using WhatsApp for business communications and customer interactions. It provides 7 ideas for using WhatsApp, such as for internal team communication, customer communication, customer support, promotional codes, special access/giveaways, making ordering easier, and feedback. It recommends starting with a proof of concept to test customer experience on WhatsApp before fully integrating and scaling up interactions, while ensuring compliance with GDPR privacy regulations.
Email Newsletters - What works, what doesn'tChas Grundy
Email newsletters require a different style than print and should be short, scanable, and drive readers to a website. An effective strategy includes determining the audience, goals for that audience, and frequency of emails. Successful newsletters, like Obama's, are targeted, concise and call readers to a specific action, while less effective ones like McCain's are too long, broad and cluttered. Newsletters must comply with CAN-SPAM regulations, use opt-in subscriptions, and track analytics to measure effectiveness. High-quality, valuable content is also critical to engaging readers.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive MessagesLocalytics
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
- The major differences between push and in-app messages, and the benefits of both
- Data-driven best practices for reaching your users in the most valuable ways
- The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
The document discusses five contemporary ways to drive readers to action through email marketing. It recommends combining email and social media to gain more email subscribers, encouraging customer engagement through creative emails, retargeting emails within an hour of a customer's site activity to prompt a specific action, and maximizing email frequency without sending too much content that could cause subscribers to unsubscribe. The final tip is to get creative with email content to inspire audiences without cost while potentially achieving unexpected rewards from an effective email marketing campaign.
Harvard business review deconstruction analysisYash Vardhan
Harvard Business Review is one of the leading management based publication in the Americas. This presentation talks exclusively about how they engage with their users and customers. We have mimicked a basic user and their journey with HBR
Split test your subject lines to improve bulk email marketing campaignSherin Thomas
Split testing email subject lines is an important part of bulk email marketing campaigns. Testing different subject lines allows you to see which subjects perform best by measuring open rates and click throughs. The best performing subject line is usually the one with the highest open rate. Built-in tools from email marketing providers make split testing easy to implement. Analyzing the results helps optimize future email campaigns and better understand customer preferences.
The document provides 8 steps for launching successful email marketing campaigns: 1) focus on high-quality content that emphasizes important points, 2) personalize the email through subject lines, addressing the recipient, and content, 3) keep the email layout neat and uncluttered to avoid reducing click-through rates, 4) test different timing of emails to understand when your audience is most receptive, 5) thoroughly test emails to check effectiveness, 6) abide by CAN-SPAM compliance rules, 7) thoroughly check the campaign before sending, and 8) map the entire process by tracking, analyzing, and reporting on results for optimization. Proper planning and testing of emails is important to make campaigns a success.
What is Whatsapp Business and its Features?NotifyVisitors
" Whatsapp Business too has been launched which can bloom the success of your business by multi-folds. It is a cross-platform messaging app that allows
transparent communication between users and marketers through rich media messages."
8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLitmus
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. In this slide deck, we share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
Many email marketers frequently fail to realize that their subscriber’s email
application preview pane is the first opportunity their content has to attract the
attention they require. And unfortunately those that don’t allow for a snapshot
preview in their content design fall victim to lower than expected open rates as
their subscribers are less likely to open the message in full.
The document discusses six questions that marketers should ask themselves to improve email marketing results. The questions are: 1) Are we maximizing signup and profiling? 2) Are our messages really getting through? 3) How engaged are our audiences? 4) Are our emails contextual? 5) Is our creative effective? 6) Are we tracking "after the click"? For each question, the document provides best practices and suggestions to help marketers improve their email marketing strategy and results.
This document discusses email marketing strategies for nonprofits. It defines email marketing as a form of direct digital marketing that uses email to promote products and services. The pros are that it is affordable, can reach a large audience quickly, and allows tracking efforts. The cons are that most people won't open emails, it requires consistency, and unsubscribing is easy. It also discusses A/B testing emails, automating emails, and recommended email marketing tools like SendGrid and Mailchimp.
The document discusses car navigation systems and map-based GPS. It provides instructions on how to use these systems to find destinations without needing to know the address. The systems make use of satellites and global positioning to pinpoint a user's location. They then guide users to their destination with voice directions that are easy to understand. Limitations include systems not working properly in areas with strong electromagnetic interference.
Make Your Email Investment Pay for ItselfDatranMike
Webinar: How to Make Your Email Marketing Investment Pay for Itself. Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council, teamed up to help today's best brands and agencies discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel.
Growth hacking Mobile recharge SnapdealTushar Sharma
Tushar Sharma's business goal is to increase conversions for mobile recharges on the Snapdeal app. He will track metrics like daily/weekly/monthly conversion rates, traffic and conversions from different channels, bounce rates, average transaction values, and referrals.
Potential solutions proposed include SEO, social media marketing, email marketing, and app store optimization to drive organic traffic, as well as paid channels to create awareness and drive traffic. Retention strategies include retargeting users through emails, A/B testing the mobile recharge page, and using pop-up notifications. Referrals can be incentivized through discounts and coupon codes. The solutions are prioritized based on reach, impact, and effort - with
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. While social media is a good way to acquire email subscribers, email still has higher conversion rates. New technologies are blending social and email marketing, like the Rapportive app which shows social media profiles and updates within Gmail. To be effective, email marketing requires targeting content to subscribers through testing and segmentation based on analytics of email opens and clicks. Blogging email content extends the lifespan and reach of marketing messages. Autoresponders are important tools for automating follow-up messages that maintain contact and guide subscribers through sales funnels.
Sam McKelvie, Head of Mobile Strategy, MobileCommons
Twitter Handle:@Sam_McKelvie
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch into the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
6 Tips to Make Your Email Marketing Campaign Engagingintrotodigital
To make email marketing campaigns more engaging, marketers should:
1) Use comprehensive email builders to create, optimize, and analyze email content.
2) Segment subscriber lists to personalize content and make it more relevant.
3) Personalize content and show subscribers that you care by tailoring messages to their needs.
4) Make emails matter by considering tone, timing, and message to respect the recipient's time.
The document provides an overview of Academy Mortgage, including its vision, mission, focus, and values. The summary highlights that Academy Mortgage aims to become the best independent mortgage banker in the country by delivering outstanding customer service and supporting its loan officers and employees. It also emphasizes consistently serving customers and marketing to loan officers as its top priorities.
App Value 101: How I Learned to Avoid Bombarding Users with Disruptive MessagesLocalytics
Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.
While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.
During this webinar you’ll learn:
- The major differences between push and in-app messages, and the benefits of both
- Data-driven best practices for reaching your users in the most valuable ways
- The top 10 lessons for delighting your app users with app marketing
*Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
The document discusses five contemporary ways to drive readers to action through email marketing. It recommends combining email and social media to gain more email subscribers, encouraging customer engagement through creative emails, retargeting emails within an hour of a customer's site activity to prompt a specific action, and maximizing email frequency without sending too much content that could cause subscribers to unsubscribe. The final tip is to get creative with email content to inspire audiences without cost while potentially achieving unexpected rewards from an effective email marketing campaign.
Harvard business review deconstruction analysisYash Vardhan
Harvard Business Review is one of the leading management based publication in the Americas. This presentation talks exclusively about how they engage with their users and customers. We have mimicked a basic user and their journey with HBR
Split test your subject lines to improve bulk email marketing campaignSherin Thomas
Split testing email subject lines is an important part of bulk email marketing campaigns. Testing different subject lines allows you to see which subjects perform best by measuring open rates and click throughs. The best performing subject line is usually the one with the highest open rate. Built-in tools from email marketing providers make split testing easy to implement. Analyzing the results helps optimize future email campaigns and better understand customer preferences.
The document provides 8 steps for launching successful email marketing campaigns: 1) focus on high-quality content that emphasizes important points, 2) personalize the email through subject lines, addressing the recipient, and content, 3) keep the email layout neat and uncluttered to avoid reducing click-through rates, 4) test different timing of emails to understand when your audience is most receptive, 5) thoroughly test emails to check effectiveness, 6) abide by CAN-SPAM compliance rules, 7) thoroughly check the campaign before sending, and 8) map the entire process by tracking, analyzing, and reporting on results for optimization. Proper planning and testing of emails is important to make campaigns a success.
What is Whatsapp Business and its Features?NotifyVisitors
" Whatsapp Business too has been launched which can bloom the success of your business by multi-folds. It is a cross-platform messaging app that allows
transparent communication between users and marketers through rich media messages."
8 Embarrassing Preview Text Mistakes + 4 Tips on How to Avoid Making ThemLitmus
Preview text is the third leg of the inbox stool, and a great many brands are delivering some rickety, off-balance inbox experiences because they’re not paying enough attention to it. In this slide deck, we share real-world examples of eight preview text mistakes, as well as a four-point action list to help you always make a great impression in the inbox and deliver a clear, distraction-free message.
Many email marketers frequently fail to realize that their subscriber’s email
application preview pane is the first opportunity their content has to attract the
attention they require. And unfortunately those that don’t allow for a snapshot
preview in their content design fall victim to lower than expected open rates as
their subscribers are less likely to open the message in full.
The document discusses six questions that marketers should ask themselves to improve email marketing results. The questions are: 1) Are we maximizing signup and profiling? 2) Are our messages really getting through? 3) How engaged are our audiences? 4) Are our emails contextual? 5) Is our creative effective? 6) Are we tracking "after the click"? For each question, the document provides best practices and suggestions to help marketers improve their email marketing strategy and results.
This document discusses email marketing strategies for nonprofits. It defines email marketing as a form of direct digital marketing that uses email to promote products and services. The pros are that it is affordable, can reach a large audience quickly, and allows tracking efforts. The cons are that most people won't open emails, it requires consistency, and unsubscribing is easy. It also discusses A/B testing emails, automating emails, and recommended email marketing tools like SendGrid and Mailchimp.
The document discusses car navigation systems and map-based GPS. It provides instructions on how to use these systems to find destinations without needing to know the address. The systems make use of satellites and global positioning to pinpoint a user's location. They then guide users to their destination with voice directions that are easy to understand. Limitations include systems not working properly in areas with strong electromagnetic interference.
Make Your Email Investment Pay for ItselfDatranMike
Webinar: How to Make Your Email Marketing Investment Pay for Itself. Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council, teamed up to help today's best brands and agencies discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel.
Growth hacking Mobile recharge SnapdealTushar Sharma
Tushar Sharma's business goal is to increase conversions for mobile recharges on the Snapdeal app. He will track metrics like daily/weekly/monthly conversion rates, traffic and conversions from different channels, bounce rates, average transaction values, and referrals.
Potential solutions proposed include SEO, social media marketing, email marketing, and app store optimization to drive organic traffic, as well as paid channels to create awareness and drive traffic. Retention strategies include retargeting users through emails, A/B testing the mobile recharge page, and using pop-up notifications. Referrals can be incentivized through discounts and coupon codes. The solutions are prioritized based on reach, impact, and effort - with
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
The document discusses the continued importance of email marketing in 2018 despite the rise of social media. While social media is a good way to acquire email subscribers, email still has higher conversion rates. New technologies are blending social and email marketing, like the Rapportive app which shows social media profiles and updates within Gmail. To be effective, email marketing requires targeting content to subscribers through testing and segmentation based on analytics of email opens and clicks. Blogging email content extends the lifespan and reach of marketing messages. Autoresponders are important tools for automating follow-up messages that maintain contact and guide subscribers through sales funnels.
Sam McKelvie, Head of Mobile Strategy, MobileCommons
Twitter Handle:@Sam_McKelvie
Maybe your organization has used texting since we were playing Snake on our phones. Or maybe you’re just now struggling with how to start an SMS program and integrate it with your website, social media, and app strategy. This session will help nonprofits at any level think about innovative ways that SMS can advance their organization’s mission and how to overcome common obstacles to growing a mobile program. We’ll launch into the best use cases for engaging supporters/donors and review tactics for using SMS to better reach the populations that your organization serves. This interactive session will also give you a chance to develop new ideas for acquiring subscribers and expanding their interaction with your nonprofit.
6 Tips to Make Your Email Marketing Campaign Engagingintrotodigital
To make email marketing campaigns more engaging, marketers should:
1) Use comprehensive email builders to create, optimize, and analyze email content.
2) Segment subscriber lists to personalize content and make it more relevant.
3) Personalize content and show subscribers that you care by tailoring messages to their needs.
4) Make emails matter by considering tone, timing, and message to respect the recipient's time.
The document provides an overview of Academy Mortgage, including its vision, mission, focus, and values. The summary highlights that Academy Mortgage aims to become the best independent mortgage banker in the country by delivering outstanding customer service and supporting its loan officers and employees. It also emphasizes consistently serving customers and marketing to loan officers as its top priorities.
Mit dem E-Book Akustik werden wir der zunehmenden Bedeutung dieser Technik in der Unterhaltungselektronik gerecht. In dem E-Book werden die Grundlagen der Akustik, des Schalls, Halls, Nachhalls, Raumklangs und um viele weitere Parameter und Leistungskennwerte behandelt. Darüber hinaus geht das E-Book auf die modernen Raumklangtechniken ein, beginnend bei der AB-Stereofonie, über die klassische Stereofonie, M/S-Stereofonie, XY-Stereofonie bis hin zum Surround-Klang.
The document summarizes a study that investigated the temperature dependent current-voltage (I-V) and capacitance-voltage (C-V) characteristics of chromium Schottky contacts formed on n-type silicon substrates by electrodeposition from 80-320K. The diode parameters such as ideality factor and barrier height were extracted from I-V measurements and showed an abnormal decrease in barrier height and increase in ideality factor with decreasing temperature. This was explained by a double Gaussian distribution of barrier heights over two temperature regions. Analysis of the I-V characteristics confirmed mean barrier heights of 0.910eV and 0.693eV for the two regions.
Caddebostan Kültür Merkezi aralık ayı programıyla sadece Kadıköy'ün değil İstanbul'un da kültürel atmosferini en iyi yansıtan merkezlerden biri olacak.
Gjennom LØFT-programmet skal Terra skape enda bedre lokalbanker. Smart bruk av data er en av hovedpilarene i programmet, og vil bidra til å skape stordriftsfordeler og økt konkurransekraft. I det nye datavarehuset benyttes data på tvers innen områder som CRM, salgsrapportering, risikoklassifisering og Risk Management. Dette foredraget ble holdt på Business Analytics Fagdag 7.3.2013.
Foredragsholdere: Espen Waage, Fagansvarlig CRM og Datavarehus, Terra Alliansen AS og Isabel Barroso-Gomez, BI Service Line Lead, Avanade Norway.
The document discusses several topics:
1) The Indian government is planning a $4-5 billion infrastructure fund to boost road and highway projects. Japanese and Korean investors have expressed interest.
2) Housing prices increased up to 7.1% in 12 major Indian cities in the last quarter due to high demand. Prices fell in some other cities.
3) The government will directly fund the Eastern Peripheral Expressway project after failing to attract private investors over the past 6 years. It will also review delayed highway projects.
A young child had a small dog that they loved playing with in the fields every day. One day while playing, the dog ran off and the child couldn't find him. The child prayed that God would help find the dog, unable to bear being without him. Eventually the child came upon a large yellow flower and discovered the dog's hairy face among its petals, overjoyed to be reunited with their beloved pet.
Adaptive Attitude Control of Redundant Time-Varying Complex Model of Human Bo...toukaigi
This paper proposes an adaptive attitude control approach to lift the human body using robots, regardless of individual differences like height and weight. It models the human body as a complex, time-varying, redundant system. The approach treats the human body as having "interested" and "uninterested" joints. It uses robust adaptive control to eliminate the effects of "uninterested joints" and identify human parameters in real-time. This reduces the complex human model to a smaller one with fewer degrees of freedom. The approach is simulated by lifting a human skeleton with two robot arms, verifying its efficiency and effectiveness.
How really to prepare for a credit card compromise (PCI) forensics investigat...Security B-Sides
The document discusses preparing for a PCI forensic investigation following a payment card data breach. It provides lessons learned from over 100 card compromise investigations, including what merchants can expect from the process, who the key stakeholders are, and common trends seen in breaches. Merchants are advised to have an incident response plan in place, know their responsibilities, work with qualified forensic experts and lawyers, and notify all necessary parties immediately in case of a breach.
Paper presented at 13th International Heat Transfer Conference, SydneyArpit Jain
The document summarizes an experimental study that investigated the effect of slot burner aspect ratio on heat transfer characteristics for a methane/air flame impinging on a flat surface. Three aspect ratios were tested - 5.08, 2.77, and 1.54 - with an equivalent diameter of 12.7 mm. Results showed that heat flux was more concentrated in the stagnation region for round tube burners and low aspect ratio slot burners. Higher aspect ratio slot burners produced a more uniform heat flux distribution on the surface compared to round tube burners. The heat fluxes in the X and Y directions of slot burners differed, with two off-centered peaks observed in the Y direction.
Kalinchita metodo basico para guitarra 1Saul Aquino
El documento habla sobre temas de política y sociedad en un lenguaje complejo y abstracto. Menciona debates sobre derechos, deberes y la naturaleza del estado. También discute conceptos filosóficos como la soberanía popular y la legitimidad del poder político.
Coaching for innovation, networks and clustersKlaus Haasis
This document summarizes a presentation on coaching for innovation management. It discusses Porter's "Diamond" model of national advantage and an innovation chain model moving from ideas to value. It also outlines characteristics of innovation tasks like newness, complexity, uncertainty and risk. Tools are presented for experience-based learning around creativity, innovation climate, and collaboration culture. The speaker is introduced as a creative coach, innovation trainer, and collaboration architect providing services to organizations, networks and clusters.
Dreamforce | ExactTarget Marketing Cloud: The Mobile Inbox 201 - Design and CodeSalesforce Marketing Cloud
This document summarizes a presentation on designing emails for mobile delivery. It discusses trends showing growing mobile email usage and the top email clients. It provides recommendations for mobile design like using a single column layout, large tap targets, and image compression. The presentation also demonstrates responsive design techniques like stacking columns on small screens and shows/hiding content selectively for mobile. It emphasizes starting with a content-first approach and designing for touch interfaces within file size constraints of mobile delivery.
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
This document discusses strategies for successful mobile email marketing. It begins by outlining the growing mobile landscape, with over 50% of commercial emails now opened on mobile devices. It then covers differences in the mobile vs desktop email experience in terms of screen size, interface, and viewing environments. The document presents two approaches to mobile email design - mobile-aware and responsive design. It provides best practices for mobile email such as designing to a grid, appropriate text sizes, file size limits, and call-to-action buttons. The document stresses testing emails across devices and modifying designs and content to improve mobile usability and conversion.
Fetch & Funnel: Messenger Marketing & Chatbots: How To 10x Sales & Leads Befo...Fetch & Funnel
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
Mobile Email Marketing: Small Screen, Big OpportunityTheClubhou.se
The document discusses best practices for mobile email marketing. It recommends designing emails optimized for mobile first, keeping content short and scannable on small screens. Key tactics include front-loading subject lines, using pre-headers, stacking content, and avoiding columns. CSS media queries can reformat emails for different devices, but testing is required. Overall, the best approach is coding one email that works for both desktop and mobile.
Mobile Email Marketing: Small Screen, Big OpportunityMass Transmit
Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
Messenger Marketing & Chatbots: How To 10x Sales & Leads Before Your CompetitorsKissmetrics on SlideShare
Communication has changed. We’re rapidly expanding beyond email and into messaging. As a society, it’s where we have our most meaningful conversations.
Facebook Messenger is the fastest growing channel in the world. With 1.3B users, it’s already larger than Instagram, Twitter, and Pinterest combined. It’s also the only channel of this magnitude that isn’t saturated with marketers (yet). But why? Herein lies the secret of this webinar.
With all eyes and dollars aimed at building chatbots for customer service, we’re going to teach you how to use them to scale customer acquisition, generate more revenue, and get ahead of your competitors.
In this webinar Samir ElKamouny, co-founder of Fetch & Funnel, will show you exactly how modern marketers are using Facebook Messenger & Chatbots to increase sales and leads at a fraction of the cost.
- What messenger marketing is, and the role of chatbots
- The most impactful acquisition strategies and use cases
- How to build a new subscriber list, AND get 10x results over email from your existing list
- How to get a 40x bottom of funnel ROAS
- 3 powerful chatbots that are easy to implement and will produce exceptional results, applicable to nearly every business
- Which messenger bot platform is best for your business
Using retargeting, mobile marketing & social to generate more revenue from yo...Pure360
This document outlines 3 key email marketing strategies - retargeting, mobile marketing, and getting social - to generate more online store revenue. It discusses retargeting customers who don't open or click emails, designing emails for mobile, and using social media interactions to drive email engagement. Retargeting abandoned carts and non-responsive customers is highlighted as an easy win. Mobile optimization, like sizing buttons and images for small screens, is also emphasized as mobile usage continues to rise.
Playing to Win in China - Digital User Behaviour: An introduction to what to watch out for whilst marketing to the Chinese audience using Chinese platforms for Search, eComermce, Website builds and social media such as WeChat.
This document discusses the findings of a survey on email design practices. Some key findings include:
- Most marketers use responsive design for broadcast/segmented emails and desktop-centric or mobile-aware design for transactional/triggered emails.
- Over half of marketers have brand guidelines specifically for email but opportunities remain to include elements like buttons and fonts.
- Subject lines are the most commonly A/B tested element, while opportunities remain to test other elements like calls-to-action and images.
- Use of techniques like dynamic content, retina images, and animated GIFs is still growing, indicating opportunities to provide more engaging experiences.
Mobile email: strategies and how-tos for the small screenLitmus
This document discusses strategies for designing emails for mobile screens. It begins with an introduction to the growing percentage of email opens that are happening on mobile devices. It then discusses various mobile screen sizes and the importance of focusing content for a touch-based mobile experience with clear calls to action. The document presents different approaches to mobile email design like mobile-first, fluid, and responsive layouts. It concludes with best practices for mobile email design like ensuring tappable touch targets and testing emails on different devices and clients.
Solving the Mobile Mystery: Tips for Achieving Your Content Goals on an Evolv...Taboola
Webinar led by Taboola's Senior Content Strategist, Inbar Yagur, on the challenges that come with promoting content on mobile, and a few tips and tricks to overcome them. She'll be sharing mobile best practices related to testing strategies, engagement and conversion.
Some thoughts on optimising marketing emails in accessible chunks covering elements of content, design, user experience and retaining campaign insights.
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Three Easy Steps to Achieve a Mobile-Friendly Email
1. 3 Easy Steps to Achieve a
Mobile-Friendly Email
Jeanette Brown – Informz
Email Rockstar Guest: Amy Hager - SBCA
2.
3. Can You Hear Me Now?
If you can hear and see my slide, please note
this in the question box to your right.
If you cannot hear, please try re-dialing
in, and let me know so I can be of assistance.
4. 3 Easy Steps to Achieve a
Mobile-Friendly Email
Jeanette Brown – Informz
Email Rockstar Guest: Amy Hager - SBCA
14. SBCA Mobile Strategy
• Goal #1: Identify mobile audience.
• Goal #2: Optimize e-newsletter to increase
overall engagement.
• Goal #3: Continue customizing the email
experience for members with mobile
customization.
29. Results
80.0%
70.0%
60.0%
50.0%
40.0%
Email Ver (14,033)
30.0% Mobile Ver (3,188)
20.0%
10.0%
0.0%
Open CTR Forwarded Mobile
Opens
30. What Did They Think?
mobile format is a
“I would to say that the
lot better for me since I only use
my mobile device to check email
and read your SBCA newsletter good job and thanks!”
33. Final Tips
• Increase spacing in TOC
• Link story titles
• Keep images <480 px
• Shorten subject line to <30 characters
• Mind the width of an email
• 600 px for desktop/combination
• 100% for mobile only
35. Let us help you!
Jeanette Brown
brown@informz.com
@emktg_guru
www.informz.com
1.888.371.1842
@informz
Editor's Notes
You are on twitter, please use hashtag Informz while tweeting today. And as for questions, please submit them in your question box throughout the webinar. WE will be answering them at the end as time permits. Any questions we don’t get to will be answered in the follow up email that contains the recording. So, no question will be left unanswered!
And lastly, if you can hear and see my screen, please let us know. If you can’t, please restart your system and try again. And remember, this is being recorded and will be sent out to all attendees. We will be getting started in just a moment. CLICK
Good afternoon and welcome to 3 easy steps to achieve a mobile-friendly email.In just 30 minutes, you will learn key design tactics that can make your email more mobile friendly.
Many of us have heard this before but I want to share it again as it drives home how prevalent mobile usage is.
Of 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush
Also, 91% of all U.S. citizens have their mobile device within reach 24/7Mobile is everywhere, geez, my mother has an iPad and just started to use her phone this year to text. Revamping your layout of your email to be more mobile friendly may seem daunting but it doesn’t have to be.
For those of you who don’t know who Informz is,– we are an email service provider with a range of solutions, including those you see on your screen. And because these solutions all live on one platform, the data is captured and can be leveraged again and again. All too often I see the difficulties of having data here and there and nothing really talks to one another, which can be a big struggle with associations. Making them talk will allow you to work smarter and not harder.
So real quick, I have worked in the marketing departments at a couple of associations prior to joining the Informz team, and understand what many of you face when it comes to communicating to your members. From membership to conference marketing, I have done it all.As the marketing strategy manager at Informz, I work directly with our association clients to achieve certain goals they have for their campaigns. This can range from subject line testing, to welcome campaigns and anything in between. And on a personal note, if you were on my earlier webinar, you know how much I am wishing for the Red sox to pick it up a bit in the standings, something else about me is I am a special olympics coach and have been for a few years. Not a surprise being a big sports fan right? I also wanted to introduce our guest today.
Amy has over a decade of communications, public relations and marketing experience, At SBCA Amy spearheads the communications efforts of the association both to members and partners alike. Also, she may have over a decade of professional communication experience, well, she also has a decade of racing experience, including Nascar. She was the first female in her division to win at her home racetrack in Minnesota. On that note lets get this started. I would like to turn it over to Amy now to tell her story. Amy Take it away!
This was great Amy. Before we open up for questions, I wanted to recap some of the best practices that Amy has shown today so that you can walk away and implement them immediately. First, spread out the spacing of your table of contents and link story titles. Remember, your finger is a lot larger than a mouse pointer. Next, many times we are afraid to include images for mobile readers. Most mobile readers have their phone defaulting to download images versus those on desktop. So go ahead and use them, but keep them small so they don’t take up the whole screen. You want to make sure to keep scrolls on a mobile device to 3-4.Just like the length needs to be short, so does your subject line or it will be cut off. And lastly, mind the size of the email. If you are doing a mobile only version much like Amy did, sized the width to 100%, this will expand to the size of the screen it is on. If you are doing a desktop or combination version, create a fixed width, 600 pixels wide.
Thank you Amy for joining us today, you truly are an email rockstar. Engagement should be your number one goal when it comes to email marketing. If the email is not rendering correctly or is not user friendly, they won’t take the actions that you want them to take. Look at your design, look at what your readers are viewing your email on. Once you do, you will have taken the first step in optimizing your layout for your subscribers.
Atthis time I would like to open it up for questions. Please place them in the question box.