Growth hacking Mobile recharge Snapdeal

1. Growth Hacking Assignment
Name: Tushar Sharma
Email id: tusharmps@gmail.com
Question What would be your business goal? (Word limit: 50 words)
Response
To increase conversion for mobile recharges on Snapdeal app
Question List the metrics which would you track? (Word limit: 80 words)
Response
Conversion per day (week, month)
Conversion driven from each channel (Email, Social, SEO etc)
Bounce rate from recharge screen(unsuccessful)
Traffic for mobile recharge driven from each channel
Average transaction value for mobile recharges
No. of referrals per week (or month)
Referral conversions per week (or month)
Conversions through retargeting (email, pop-up) over 2 months
Traffic for mobile recharge/Total traffic
Question Provide potential solutions along with the rationale.
Response
Acquisition
1. Organic channels: SEO, Social media and email marketing, app store optimization
SEO should be done for high ranking on google search for “mobile recharge” & related keywords
which will drive traffic to the Snapdeal app & website
Social Media: Social media handles for Snapdeal should highlight mobile recharge feature on a
regular basis to drive quality traffic
Email Marketing: Email communication to registered users for mobile recharges should be done

2. ASO: “Mobile recharge” & other related keywords should be optimized which will give Snapdeal
app a higher ranking on the app store & drive quality traffic for mobile recharge
2. Paid channels: SEM, Display Ads, Social Media Ads- These can be used to create awareness as
well as to drive traffic to the app/website for mobile recharge
Retention, Referral (for existing users)
1. Retargeting through email communication: Users who have already recharged one using the
app can be retargeted through emails.
2. A/B testing for mobile recharge on the homepage/homescreen: Different variants with clear
CTAs to be tried on the app/website. The variant which gives the best conversion can be
chosen as the control version
3. Pop up notifications on app: These can be used to convert existing app users for mobile
recharge
4. Retargeting: Display recharge option when user revisits the site based on the most recent
recharge done using tools like Adobe Target
5. Referral: Discounts, coupon codes can be used to incentivize referrals for mobile recharge
on the app/website
Question Prioritise the proposed solutions basis these criterion: Reach, Impact & Effort.
Response
# Solution Reach Impact Effort
1 Email marketing to existing users High High Low
2A/B testing for mobile recharge on the homepage/homescreen High High Low
3Discounts, coupon codes for referrals High Mid Low
4Pop up notifications on app High Mid Low
5Paid channels: SEM, Display Ads, Social Media Ads High Low High
6Retargeting through tools like Adobe Target Low High High