This document provides guidance on developing competence, confidence, and creativity in corporate communication. It discusses analyzing the audience, organizing presentations around an introduction, body, and conclusion. The body should use the P.I.E.R. method of presenting points with instruction, examples, and references. Tips for developing confidence include acknowledging fears, focusing on the topic and audience, acting confident, and starting and ending strongly. Creativity involves using a clear, vivid, and powerful verbal style while treating audiences respectfully and having a neat, natural nonverbal style with eye contact and gestures.

2. COMPETENCE What is Your Purpose? 1. To Inform 2. To Persuade 3. To Entertain

3. Narrow The Topic State of Education in the US State of Education in WV Problems in County School Districts Decisions by Local School Board

4. Audience Analysis

5. Demographics 1. Size 2. Who is in the audience? 3. What is the make up of the audience?

6. Cultural 1. Diversity 2. Beliefs and values 3. Prior Understanding

7. Psychology 1. Exposure 2. Attention 3. Perception

8. ORGANIZATION

13. CONFIDENCE Top 5 Fears in the US 5. Deep Water 4. Financial Problems 3. Insects 2. Heights 1. Public Speaking

14. Ways for Coping With Fear 1. Directly acknowledge fears 2. Concentrate on subject of speech and your relationship with audience 3. Act Confident 4. Start the Speech Strong 5. End the Speech Strong

15. CREATIVITY Verbal Style - Be Clear - Be Vivid - Be Powerful - Treat your audience like you would want to be treated

16. Nonverbal Style - Neat Appearance - Natural Posture - Eye Contact - Use Gestures - Do Not Hide Behind Objects