Kmart was founded in 1899 and filed for Chapter 11 bankruptcy in 2002. It was acquired by Sears in 2005. Sears Holdings Corporation's strategy is to focus on being a member-centric retailer by leveraging its Shop Your Way rewards program and integrated retail approach across Kmart and Sears stores and online. Its five strategic pillars are creating lasting customer relationships, attaining productivity and efficiency, building its brands, reinvention through technology and innovation, and living its values. The plan is to transform by focusing on Shop Your Way, business realignment, and enhancing financial flexibility. However, its financial performance from 2009-2013 shows declining revenues and increasing losses. It faces high competition from retailers like Walmart.
This document provides an overview of Hungary across several dimensions:
- It outlines key facts about Hungary's government, population, economy, society, technology, laws, and environment. Hungary has a population of over 10 million, with Budapest as its capital.
- The economy relies on industry, services, and agriculture. Major areas of technology development include renewable energy and healthcare robotics.
- Laws cover taxation, labor regulations, and environmental protections. Corporate and personal income taxes are levied at consistent rates. Strict environmental impact assessments are required for certain projects.
1. The document provides a recommendations report for a strategy project that analyzes Tesla Motors and recommends a strategic alliance with Apple Corporation.
2. It identifies Tesla's key issues as high production costs, supply chain management problems, a need to build out infrastructure, reliability issues, political/legal hurdles, and lack of social acceptance for electric vehicles.
3. A qualitative and quantitative analysis is provided for each issue. The best strategic alternative is recommended to be a strategic alliance between Tesla and Apple to help address Tesla's cost and growth challenges through shared resources with Apple.
Kmart was founded in 1899 and filed for Chapter 11 bankruptcy in 2002. It was acquired by Sears in 2005. Sears Holdings Corporation's strategy is to focus on being a member-centric retailer by leveraging its Shop Your Way rewards program and integrated retail approach across Kmart and Sears stores and online. Its five strategic pillars are creating lasting customer relationships, attaining productivity and efficiency, building its brands, reinvention through technology and innovation, and living its values. The plan is to transform by focusing on Shop Your Way, business realignment, and enhancing financial flexibility. However, its financial performance from 2009-2013 shows declining revenues and increasing losses. It faces high competition from retailers like Walmart.
This document provides an overview of Hungary across several dimensions:
- It outlines key facts about Hungary's government, population, economy, society, technology, laws, and environment. Hungary has a population of over 10 million, with Budapest as its capital.
- The economy relies on industry, services, and agriculture. Major areas of technology development include renewable energy and healthcare robotics.
- Laws cover taxation, labor regulations, and environmental protections. Corporate and personal income taxes are levied at consistent rates. Strict environmental impact assessments are required for certain projects.
1. The document provides a recommendations report for a strategy project that analyzes Tesla Motors and recommends a strategic alliance with Apple Corporation.
2. It identifies Tesla's key issues as high production costs, supply chain management problems, a need to build out infrastructure, reliability issues, political/legal hurdles, and lack of social acceptance for electric vehicles.
3. A qualitative and quantitative analysis is provided for each issue. The best strategic alternative is recommended to be a strategic alliance between Tesla and Apple to help address Tesla's cost and growth challenges through shared resources with Apple.
The document discusses two discussion questions from a chapter on international business strategy.
For the first question, the comments explain that without trade barriers or transportation costs, firms must expand internationally to access different countries' comparative advantages in factors of production. However, firms already in countries with optimal factor endowments may not need to expand. International expansion allows firms to disperse value-creating activities globally for cost and competitive advantages.
For the second question, the comments note that implementing a transnational strategy faces organizational challenges like communication issues, cultural differences, loss of autonomy, and flexibility across multiple regions and roles.
This chapter discusses the impact of culture on global markets. It defines culture as the shared values, beliefs, and behaviors learned and passed down through generations. Culture is shaped by geography, history, politics, technology, and social institutions like family, religion, education, media, and government. Key elements of culture include values, rituals, symbols, beliefs, and thought processes. Cultural values around individualism, power distance, and uncertainty avoidance vary widely between countries and influence areas like consumption patterns and health outcomes. Understanding these cultural dynamics is important for international marketers.
This document discusses economic development and trade relationships between countries. It describes the different stages of economic development that countries can be classified into, from more developed to least developed. As countries develop economically, new patterns of consumer behavior emerge. The economic level of a country is the most important environmental factor for marketers. Some key drivers of economic growth are political stability, entrepreneurship, and central planning. Developing countries aim to industrialize and achieve social progress, while being wary of foreign businesses. NAFTA created a large free trade area in North America in 1994. Overall, marketers must devise strategies that account for varying levels of countries' economic development and changing market trends globally.
Walmart's key strategies include maintaining low prices, expanding into new markets internationally and domestically, and creating a seamless omni-channel experience for customers. The company aims to dominate retail sectors by investing in technology, using a saturation store strategy, and aligning leadership between its stores, logistics network, and e-commerce capabilities.
The document discusses key concepts for developing marketing strategies and plans. It covers strategic planning at different organizational levels, the components of a marketing plan, tools for analyzing opportunities like SWOT analysis and MOA, and frameworks for defining strategies like Porter's generic strategies and Ansoff's product-market grid. The purpose of a marketing plan is to direct and coordinate marketing efforts at both the strategic and tactical levels.
The document analyzes factors for successfully introducing the Snuggie blanket in Azerbaijan. It outlines a 4-phase strategy: Phase I involves product, market and entry analysis from headquarters. Phase II adds local presence and analysis of marketing mix and finances. Phase III executes the strategy through product, price, place and promotion. Phase IV evaluates performance and adapts the strategy as needed. The goal is to profitably penetrate the Azerbaijani market and grow sales 10% annually over 5 years.
This document provides an overview of Walmart's history and business model. It discusses how Sam Walton opened the first Walmart store in 1962 in small towns ignored by other retailers. It details Walmart's expansion across the US and pioneering use of technology. The document also examines Walmart's expansion into new retail formats like Sam's Club and entry into international markets. Several questions are posed about the sources of Walmart's competitive advantage, its ability to transfer advantages to new sectors and countries, and sustainability of its advantages against competitors.
The document discusses various modes of entry for international firms looking to enter foreign markets, including the pros and cons of early vs late entry. It then outlines several specific modes of entry: exporting, licensing, franchising, turnkey projects, joint ventures, wholly owned subsidiaries, and strategic alliances. For each mode, it provides details on when a firm may choose to use that option versus not, and diagrams depicting the relationships between the home country firm and local partner or subsidiary.
This document discusses Walmart's history and expansion. It notes that Sam Walton started the first Walmart store in 1950 in Arkansas. By 1962 there were 11 stores, and the company was incorporated as Walmart Stores Inc. in 1967. As of 2009, Walmart owned 8,400 stores globally and had over 2.1 million employees, generating nearly $540 billion in annual sales. The document then examines various economic theories and factors relevant to Walmart expanding operations into Pakistan, such as cultural acceptance of brands and a growing middle class.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
The document discusses two discussion questions from a chapter on international business strategy.
For the first question, the comments explain that without trade barriers or transportation costs, firms must expand internationally to access different countries' comparative advantages in factors of production. However, firms already in countries with optimal factor endowments may not need to expand. International expansion allows firms to disperse value-creating activities globally for cost and competitive advantages.
For the second question, the comments note that implementing a transnational strategy faces organizational challenges like communication issues, cultural differences, loss of autonomy, and flexibility across multiple regions and roles.
This chapter discusses the impact of culture on global markets. It defines culture as the shared values, beliefs, and behaviors learned and passed down through generations. Culture is shaped by geography, history, politics, technology, and social institutions like family, religion, education, media, and government. Key elements of culture include values, rituals, symbols, beliefs, and thought processes. Cultural values around individualism, power distance, and uncertainty avoidance vary widely between countries and influence areas like consumption patterns and health outcomes. Understanding these cultural dynamics is important for international marketers.
This document discusses economic development and trade relationships between countries. It describes the different stages of economic development that countries can be classified into, from more developed to least developed. As countries develop economically, new patterns of consumer behavior emerge. The economic level of a country is the most important environmental factor for marketers. Some key drivers of economic growth are political stability, entrepreneurship, and central planning. Developing countries aim to industrialize and achieve social progress, while being wary of foreign businesses. NAFTA created a large free trade area in North America in 1994. Overall, marketers must devise strategies that account for varying levels of countries' economic development and changing market trends globally.
Walmart's key strategies include maintaining low prices, expanding into new markets internationally and domestically, and creating a seamless omni-channel experience for customers. The company aims to dominate retail sectors by investing in technology, using a saturation store strategy, and aligning leadership between its stores, logistics network, and e-commerce capabilities.
The document discusses key concepts for developing marketing strategies and plans. It covers strategic planning at different organizational levels, the components of a marketing plan, tools for analyzing opportunities like SWOT analysis and MOA, and frameworks for defining strategies like Porter's generic strategies and Ansoff's product-market grid. The purpose of a marketing plan is to direct and coordinate marketing efforts at both the strategic and tactical levels.
The document analyzes factors for successfully introducing the Snuggie blanket in Azerbaijan. It outlines a 4-phase strategy: Phase I involves product, market and entry analysis from headquarters. Phase II adds local presence and analysis of marketing mix and finances. Phase III executes the strategy through product, price, place and promotion. Phase IV evaluates performance and adapts the strategy as needed. The goal is to profitably penetrate the Azerbaijani market and grow sales 10% annually over 5 years.
This document provides an overview of Walmart's history and business model. It discusses how Sam Walton opened the first Walmart store in 1962 in small towns ignored by other retailers. It details Walmart's expansion across the US and pioneering use of technology. The document also examines Walmart's expansion into new retail formats like Sam's Club and entry into international markets. Several questions are posed about the sources of Walmart's competitive advantage, its ability to transfer advantages to new sectors and countries, and sustainability of its advantages against competitors.
The document discusses various modes of entry for international firms looking to enter foreign markets, including the pros and cons of early vs late entry. It then outlines several specific modes of entry: exporting, licensing, franchising, turnkey projects, joint ventures, wholly owned subsidiaries, and strategic alliances. For each mode, it provides details on when a firm may choose to use that option versus not, and diagrams depicting the relationships between the home country firm and local partner or subsidiary.
This document discusses Walmart's history and expansion. It notes that Sam Walton started the first Walmart store in 1950 in Arkansas. By 1962 there were 11 stores, and the company was incorporated as Walmart Stores Inc. in 1967. As of 2009, Walmart owned 8,400 stores globally and had over 2.1 million employees, generating nearly $540 billion in annual sales. The document then examines various economic theories and factors relevant to Walmart expanding operations into Pakistan, such as cultural acceptance of brands and a growing middle class.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
1. The document discusses different types of computer networks including local area networks (LANs), metropolitan area networks (MANs), and wide area networks (WANs). It also mentions the Internet as an international network and intranets.
2. Peer-to-peer and client/server models are described as two approaches for distributed systems. Common components of a computer system are also listed including the CPU, memory, storage, input/output devices, and system/application software.
3. Examples of network applications mentioned include video on demand, search engines, and SchoolNet Thailand which aims to support learning. Wireless technologies like WiFi, Bluetooth, and infrared are also briefly covered.
1. Data communication networks allow data transmission between a source and a sink using a transmission channel with encoding and decoding. Noise can interfere during transmission.
2. Common transmission methods include serial and parallel data transmission. Synchronous transmission uses timing gaps while asynchronous transmission uses start and stop bits.
3. Components for data transmission networks include servers, clients, modems, hubs, switches, routers, and gateways. Wired connections include twisted pair, coaxial cable and fiber optics, while wireless uses microwave or satellite.
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Introduction to Global Marketing #Ch.1 สำหรับนิสิตวิชา Global Marketing กลุ่ม กต17จศ8, อาจารย์วจนะ ภูผานี, คณะการบัญชีและการจัดการ มหาวิทยาลัยมหาสารคาม