The document discusses potential media institutions that could distribute a media product. It analyzes the BBC, Vertigo Films, Film Four, and the UK Film Council. The BBC produces independent British films and aims to bring the best of British talent to audiences. Vertigo Films distributes commercially driven independent films and ensures projects appeal to audiences. Film Four showcases a wide range of international films from a low budget to appeal to niche audiences. The UK Film Council was established to develop and promote the UK film industry, funded through sources like the national lottery. Any of these institutions could help attract UK audiences and distribute the media product.