The media institutions that could distribute the author's media product are the BBC, Vertigo Films, Film Four, and the UK Film Council. The BBC produces many successful British independent films. Vertigo Films distributes commercially driven independent films and ensures projects appeal to audiences. Film Four showcases a wide range of international films from low budgets to niche audiences. The UK Film Council was established to develop the UK film industry through funding and promotion. Any of these institutions could help attract UK audiences and contribute to the popularity of the author's media product.