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SA365 - Connect to Sell

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Tools and path to measure business results on digital and social media strategy.

Published in: Marketing
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SA365 - Connect to Sell

  1. 1. cONNECT TO SELL E.Life Group
  2. 2. McKinsey’s CMOSURVEY When McKinsey’s CMO Survey asked marketers how they show the impact of social media on their business, only 15% cited they have been able to prove the impact quantitatively. This low percentage is not completely surprising given that social media is a recent innovation that companies are quickly trying to understand and direct to the most profitable ends. 15% 85% Can prove the impact Can't prove the impact Source:McKinsey’s CMOSurvey 2015
  3. 3. SPENDING ON SOCIAL MEDIA CONTINUES TO SOAR, BUT MEASURING ITS IMPACT REMAINS A CHALLENGE FOR MOST COMPANIES.
  4. 4. DO DIGITAL ENGAGED CUSTOMERS MEAN BUSINESS?
  5. 5. FACEBOOK ENGAGED FANS WERE 20 TIMES MORE LIKELY TO BUY. Source:Alchemy Social, 2012
  6. 6. USERS WHO FOLLOW FACEBOOK PAGES BUT DIDN’T INTERACT WITH THEM WERE 4 TIMES MORE LIKELY TO BUY. Source:Alchemy Social, 2012
  7. 7. WHATDOESTHATMEAN?Part of your fan base can be regular shoppers, but the more you connect to them, the more they impact your business.
  8. 8. That’s NOTNEW If you take a look at the typical sales funnel, you’ll that’s not new. To move from awareness to consideration you need engagement. AWARENESS CONSIDERATION CONVERSION Reach Engagment Decision
  9. 9. THE TOOLS
  10. 10. • CONTENT • NATIVE ADS • PROGRAMMATIC MEDIA • INFLUENCE
  11. 11. • CONTENT • NATIVE ADS • PROGRAMMATIC MEDIA • INFLUENCE • CREATIVITY • DATA • CONSUMER CENTERED MONITORING
  12. 12. • CONTENT • NATIVE ADS • PROGRAMMATIC MEDIA • INFLUENCE • CREATIVITY • DATA • CONSUMER CENTERED MONITORING • SITE VISITS • POS VISITS • ACQUISITION • BUY
  13. 13. • CONTENT • NATIVE ADS • PROGRAMMATIC MEDIA • INFLUENCE • CREATIVITY • DATA • CONSUMER CENTERED MONITORING • SITE VISITS • POS VISITS • ACQUISITION • BUY • BUZZ • SCRM
  14. 14. THE PATH
  15. 15. UNDERSTANDYOURSALESFUNNELWhat motivates your shoppers to move from digital content to checkout?
  16. 16. OPTIMIZEYOURCONVERSIONPATHHelp people to help your business.
  17. 17. PROGRAMMATIC MEDIA IS A GREAT WAY TO GENERATE FLOW ADVERTISING.
  18. 18. Optimize your ConverSionpath Sees the new car ad on TV Starts to search about the car Starts to search prices Decides to wait and maybe travel this month Searches car features and price again Buys the car Media about features on sites about cars Media about POS on news portal/Facebook Media about offer on travel sites Programmatic media based on individual needs and not media channel profile.
  19. 19. KNOWCONTENTCONVERSIONProvide stories to create a relationship with customers.
  20. 20. NURTUREDIGITALLEADAnd do that differently, probably one by one.
  21. 21. The 4Ps REVISITED
  22. 22. MEASUREYOURRESULTSThere is often a disconnection between goals and metrics.
  23. 23. WITHOUT DATA, YOU’RE JUST A PERSON WITH AN OPINION. W. EDWARDS DEMING
  24. 24. [1] Copyright: Nos termos da Lei nº 9.610/98, todas e quaisquer ideias, conceitos, materiais, desenhos, gráficos e/ou estratégias contidos nesse material são de autoria e titularidade da Social Agência Digital LTDA., e sua utilização por parte do destinatário, direta ou indiretamente, para quaisquer finalidades, fica expressamente condicionada à autorização por escrito da titular, através de contrato de prestação de serviços devidamente firmado entre a Social Agência Digital Ltda. e o destinatário. O uso e/ou reprodução não autorizada de parte ou totalidade do conteúdo desse material configurará violação dos direitos patrimoniais e morais de sua autora e titular, sujeitando o destinatário às medidas previstas em lei.

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