1. Stuart M. Altschuler, CPF®, GCF Mark Levitan
The founder and director of Pres- With more than 30 years of
tige Framing Academy and PFA
Consult-
ing, Mr.
professional experience leading
sales, marketing,
planning, customer
Are you
Altschuler service, retail and
has helped
industry
clients as a
operations groups,
Levitan has a keen
eye for detail and
getting
everything
consultant an innate ability
for many to motivate and
years. bring out the best in
One cli- people. He has launched, relaunched,
ent recently stated “whatever he
charges, I am always ahead.” As a
trainer he has worked with many
sales organizations in the framing
invented and reinvented many
business groups over the course of his
unique career. Utilizing a combination
of excellent communication skills,
you can from
and photo industries. Whether in
a large group or small, audiences
rave about the practical takeaways
analytical ability, and results-focused
drive, Mark shares his creativity and
knowledge to help small and mid-sized
your Sales
of Altschuler’s role play sessions. business gain an advantage. Supported
In addition to PPFA, and PMA
Altschuler is also a member of the
National Speakers Association.
by a deep well of contacts in every key
business function area, Mark brings a
wealth of ideas and resourcefulness to
efforts?
every situation.
Prestige Framing Academy, LLC
400 W. Cummings Park
Suite 1725-166
Woburn, MA 01801
Academy
d (617) 285-0855
(866) 615-2429 (FAX)
Consulting
www.framingacademy.com
Prestige Framing Academy, LLC is a full service business consulting firm
specializing in the picture framing industry. Major efforts include both new
shop start-up as well as new departments within existing business, shop
operations planning and implementation, systems work, and marketing.
Prestige also works with industry vendors providing market strategy, new
product development, and sales training. Consulting services are provided
on a project basis, with pricing determined by assignment magnitude. The
principal of Prestige Framing Academy, LLC is Stuart M. Altschuler, CPF®,
GCF a third generation framer.

2. Sales Management do your product category results for customers tell you? What is the
geographic distribution of your customers?
Maximize the return on your investment in your sales force. Even if you are Quota/Compensation
100% happy with your entire staff and their cumulative results, there are
Are sales quotas and
many reasons to consider an evaluation of your organization’s structure,
compensation aligned
techniques and productivity. Or you may simply wish to augment your with company goals and
managers’ capabilities with our expertise in any of these areas: budgets?
Sales Force Effectiveness Customer
This refers to many Segmentation
factors including Do you formally
organizational segment your
design, staff customers? Does your
selection, account sales structure recognize
assignment Lessons learned during the differences between
strategy, customer role play make an impact sole retailers, chains,
stratification, quota wholesalers, corporate,
and incentive plans, museum and other
tools, techniques, business types in terms of support, pricing and programs?
reports and Inside Sales
workflow. Do you
have a CRM system? Students engaged in Field sales reps are expensive and can only handle about 125 accounts
Is it used? How sales training sessions effectively. They can make an average of only 6-8 calls a day. What is
could it be used happening with your other customers? If you use customer service for
more effectively? We calling out in slow times, are they equipped to make sales? Is there a plan?
can evaluate the processes and techniques currently employed and make Even in the visual business of picture framing, a dedicated inside sales
recommendations for productivity improvement. function can be effective and productive.
Territory Planning Training
Do your territories pay for your account managers? Do you dump a There is a continual need for sales, personal productivity and product
lot of small accounts into a territory to justify the expense of a rep? If training. Let us organize this.
this is prevalent, you are probably not getting the best return on your How do I work with PFA Consulting?
investment, and it’s time to take a closer look. How do new accounts and Interested companies talk with us about the problems that they’d like to
prospects get assigned? (See also Quota Compensation and Customer correct. You then receive an initial estimate of costs to best accomplish
Segmentation) the stated goals. Together, we establish a flexible schedule to bring about
Performance Metrics the appropriate changes. With today’s technology staff sessions can be
Do your top performers work hard for the money? Do your average provided online, allowing sessions without the cost or inconvenience
performers spin their wheels? What constitutes a sales call when you of gathering everyone in a single location. Audio and sometimes video
ask your reps to make a certain number every week? Are your metrics recordings are available of our sessions with you. Reasonable telephone
meaningful? follow-up is also always included in our work. While we are available to
help you on any issue, we prefer to work with clients on an ongoing basis.
Sales Analysis Many clients have us visit once or twice a year to review the business and
Does your account list conform to the 80/20 rule? How concentrated help them steer the correct course for the future. There is never a charge
is your business in large accounts or with a particular sales rep? What to chat with us about a project and often times you will find that our
services are surprisingly affordable.
PFA Consulting www.framingacademy.com