Company Overview & Portfolio

1. Integrity Consulting & Marketing Services
Integrity Consulting & Marketing Services
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We speak the language of top management
COMPANY OVERVIEW
PORTFOLIO
2009
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Services

2. Integrity Consulting & Marketing Services
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Integrity Consulting & Marketing Services – Scope of Activities
Integrity Consulting & Marketing Services is a consulting boutique, offering services in strategic planning, business development,
financial modeling, market research, developing concepts of best use of real estate and supporting real estate operations in Russia and
CIS, Europe, USA
CIS Europe USA. Each project is unique for us us.
Strategy development and Analysis of the macroeconomic
execution situation
Analysis of competitive situation Analytical studies
Strategic marketing plan Periodic surveys
development and implementation
Integrated studies of markets and
Strategic consulting on mergers sectors
and acquisitions
Competitive analysis
Post M&A integration and
Assessment of market prospects of
transformation support
projects and products
Change management
Management Market Analysis of countries and regions
Analysis of business efficiency
Consulting Research
Introduction of improvement
measures
Strategic Consulting
Restructuring and optimization of
Analysis of best use of real estate
business processes
Concept development
Financial modeling and evaluation
of investment projects Business plan and feasibility study
Optimization of supply chain Real Estate Brokerage, organization of sales
Effective distribution strategy Consulting Project financing arrangement and
negotiations with investors
Personnel management,
recruitment Financial modeling and evaluation
of investment projects
Organizational structure

3. Integrity Consulting & Marketing Services
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Management Consulting: clients, employers, projects
Strategy in Russia, LRP Financial and marketing Marketing, Sales, Duty Planning and Business Concept development of
2006–2017, M&A Nasta, consulting in order to Free departments, Russia Development department large entertainment
Marketing strategy Brand
strategy, increase market and CIS, Business
CIS Strategic research,
research complex in Moscow
Moscow,
Launch, 2007, Life Ins. capitalization Development, Brand financial modeling and business planning
Feasibility Study, 2008 2005-2006 management,1995-2004 forecasting, 2000-2004 1998
Transformation strategy Strategic financial and Marketing strategy and Market and competitors Development of strategic
development, integration marketing consulting, CRM development and research and analysis financial model
into Zurich Financial corporate finance, implementation for the financial modeling, Forecasting and financial
Services global network forecasting Russia`s Billiard business planning consulting
2007-2008 2002-2008 Association, 2006 2008 2004-2005
Сompany's internal International projects Corporate valuation, Director of Business Feasibility study, business
corporate evaluation management at Premier capital budgeting structure Development and plan and investment
analysis, analysis of SV advertising agency M&A, strategic and Marketing, feasibility memorandum, projects in
operational effectiveness and LIS`S corporation marketing consulting, studies, projects Republic of Adygea
2000 1993-1994 modeling and forecasting management, 2004-2005 2009
Market research, Development of financial Development and Business evaluation, Development of a
investment consulting and strategic model for implementation of corporate budgeting financial model for the
marketing strategy M&A transaction of Nextel investment-financial structure implementation automatic evaluation of
development
p and Sprint. Investment
p model to boost ROIC of for M&A transaction the cost of delivery of
y
2007 banks relations, USA main product lines USA goods, 2006
R U S S I A U K R A I N E B E L A R U S M O L D O V A G E O R G I A A R M E N I A A Z E R B A I J A N K A Z A K H S T A N
U S A S W I T Z E R L A N D G E R M A N Y A U S T R I A S P A I N C Y P R U S M O N T E N E G R O

4. Integrity Consulting & Marketing Services
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Real Estate Consulting: clients, employers, projects
Hotel, residential complex Commercial concept Best use analysis of large Concept development , Senior debt memorandum
concept development, development, brokerage city neighborhood (14 ha) brokerage of Moscow`s development for large
extreme water sports Real Moscow Brateevo
Brateevo, in Tver city center; High largest Malls: Mega 1 ,
Mega-1 250 000 sqm residential
center, Black Sea resort Real Moscow Signalny, rise residential complex in Mega-2, Mega Kazan, district in the suburbs of
Anapa, 2008 -2009 2004 - 2005 Krasnodar, 2007-2008 2007 Krasnodar, 2009
Director Marketing and Development of marketing Analysis of the best use of Analysis of the best use of Concept redevelopment of
Business Development , concept and promotion of the two large plots of land large land plot (425 ha), eco-village recreation
2005 - 2006, Projects: the Lotte Plaza (1200 ha). Business plan, concept development of resort at the Istra lake
Federation Tower (City) department store architectural concept residential cottage village near Moscow
Lotte Plaza, Greenwood 2005-2006 development, 2007-2008 2006 2008
TWEED - a leading elite Commercial concept Consulting boutique Concept development, Concept development,
real estate company`s development (tenant and exclusive real estate business plan, financial marketing strategy
division of consulting merchandise mix), project properties with unique modeling of residential implementation of the
creation and management management, brokerage history and characteristics complexes in Tula and “Best de Luxe Complex”
2006-2009 Auchan 1, 2, 3 2008-2009 Volgograd region, 2008 2004-2005
Strategic Consulting and Market research, general Concept development and General and architectural Concept development,
Evaluation department and architectural concept exclusive sales of the concept, marketing of market and competition
Retail commercial real development, Invest. resort village in cottage settlement in the research for the elite
estate department
p Memorandums Montenegro, Budvan
g , Voronezh region
g residential complex.
p
1998-2007 2006-2008 Riviera, 2007-2008 2008 2007
R U S S I A U K R A I N E B E L A R U S M O L D O V A G E O R G I A A R M E N I A A Z E R B A I J A N K A Z A K H S T A N
U S A S W I T Z E R L A N D G E R M A N Y A U S T R I A S P A I N C Y P R U S M O N T E N E G R O

5. Integrity Consulting & Marketing Services
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Company Management
ALEXEY KOMOV – FOUNDING PARTNER, MBA IRINA SHAMOLINA – MANAGING PARTNER
The Open University, Business School, UK, MBA Copenhagen Business School, Denmark – МВА program
IMEMO – PhD study: FDI and MNC in Russia REA im. Plekhanova – International Economic Relations
State University of New York, SUNY, NY, USA MGAPI – Financial Modeling and Forecasting,
Moscow State Lomonosov University, History Applied Mathematics
Author of book: Stock Markets: USA and Russia State University of New York, SUNY, Albany, NY, USA
Over 17 years of experience in consulting, general
consulting Over 12 years of professional experience in strategic
management, marketing & sales, business development planning, business development and market research in
and projects management in real estate, insurance and real estate, insurance and financial services, FMCG
financial services, advertising, FMCG industries. Previous industries. Started career at Jones Lang LaSalle (Big 4 in
positions: Director of Consulting, Partner at TWEED Real Commercial Real Estate) in strategic consulting and
Estate, Director of Business Development and Marketing evaluation, market research departments, then worked for
at Cushman & Wakefield (Big 4 in CRE), Director at Logic 5 years in Planning and Business Development
Realty,
Realty various positions in Marketing Sales Duty Free
Marketing, Sales, department at Philip Morris International Altria (Fortune
International,
departments (10 years) at Philip Morris International, Altria Top 20 corporation) and in 2006-2008 as Management
(Fortune Top 20 corporation), Management Consultant at Consultant at Zurich Financial Services
Zurich Financial Services (Fortune 500, Insurance). (Fortune 500, Insurance).
TOM WISEMAN-CLARKE – АSSOCIATE PARTNER ANDREW KOSTKO – ASSOCIATE PARTNER, MBA
City University Business School, UK University of Maryland, USA – MBA / MS in Finance
University of Manchester, UK Moscow State University – Physics and Mathematics
Masters Degree, Property Investment Thesis: Computer Technology
Over 12 years of professional property experience in London, More than 16 years of experience in the United States in the field
Moscow, Montenegro and Cyprus, in positions including: of corporate finance, consulting, financial modeling and
marketing and consultancy, international residential sales, forecasting. Held executive positions in Big 4 strategic consulting
(Cyprus and Montenegro), consultancy to commercial companies (Accenture, PricewaterhouseCoopers). Has
developers (Cushman & Wakefield, Moscow), office leasing extensive experience in the field of telecommunications (Equant,
(Cushman & Wakefield, Moscow and Ingleby Trice Kennard, Nextel, GTS), as well as financial and banking sector: ABN
London) and industrial leasing (Jones Lang LaSalle). Amro, JP Morgan Chase.
MICHAEL PETROV – АSSOCIATE PARTNER ALEXEY ZHURAVLEV – DIRECTOR RESEARCH
Institute of State and Law Sciences RAN Moscow University of Engineering, Railway Transport
Lawyer degree Specialized in Bridges and Infrastructure construction
Worked from the very formation of Retail Commercial Real Over 18 years of professional experience in trade management
Estate department at Jones Lang LaSalle (Big 4 in CRE). and marketing. Before joining Integrity COnsulting, worked as
Implemented p j
p projects: Ramstore Mall , Atrium Mall, Shopping
, pp g Marketing Director at ROLF Car Centers` Management, as
g g ,
Center Auchan, Mega Malls in Moscow, Mega Mall in Kazan, National Trade Marketing Manager at ISTOK – one of the largest
Real Shopping Center in Brateevo Moscow, Real Shopping Russian FMCG giants and at Philip Morris International as Trade
Center Signalny in Moscow, Yerevan Plaza, Europark Mall. Marketing Supervisor.

6. Integrity Consulting & Marketing Services
Integrity Consulting & Marketing Services
We speak the language of top management
Contact information:
+7 495 960 04 60 Alexey Komov
+7 495 643 43 24 Irina Shamolina
a.komov@integrityconsulting.ru
www.integrityconsulting.ru