Lead Generation - Presentation by Dominik Kofert, Founder & CEO of Pokerstrategy at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com

1. MAKING THE WORLD A SMARTER PLACE
Dominik Kofert, CEO
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2. 01 | The Mission
POKER TRADING HEALTH VERTICAL X VERTICAL Y
MAKING THE WORLD A SMARTER PLACE
BY CREATING
SUCCESSFUL EDUCATION COMMUNITIES
WITH A STRONG MONETIZATION ENGINE
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3. 02 | The Verticals
Community
POKER
Monetization
BRAND: PokerStrategy.com
LAUNCH: 2007
STATUS: World’s largest poker school and community
GOAL: Popularizing poker around the world
MONETIZATION: Affiliation with online poker rooms
NOTES: 19 languages, 6M users, 1.6M real-money players
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4. 02 | The Verticals
Community
TRADING
Monetization
BRAND: tradimo
LAUNCH: Q4 2012
STATUS: Closed beta phase
GOAL: Deliver beginner-friendly, top-notch trading education
MONETIZATION: Affiliation with brokers & retail banks
NOTES: Strong cross-selling potential from poker
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5. 02 | The Verticals
Community
HEALTH
Monetization
BRAND: In development
LAUNCH: Q2 2013
STATUS: Evaluation phase
GOAL: Help people to eat healthier to exercise properly
MONETIZATION: Subscription, paid services
NOTES: Cooperation potential with health insurances and
governments
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6. 03 | The Technology
POKER TRADING HEALTH VERTICAL X VERTICAL Y
Education Community Framework
Our own multi-language, multi-vertical CMS
Combines education, community & social network features
Enables rapid deployment and fast time-to-market
Eases cross-selling usability through joint user database
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7. 04 | The Group
Established in 2007 200+ fulltime employees
Headquarters in Gibraltar 500+ freelancers
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8. 06 | The Goals - Outlook
1 Successfully launch new education communities.
2 Continue the success of PokerStrategy.com.
3 Capture US poker market if and when it regulates.
• Real money online poker is illegal in the USA
• Regulatory outlook for US market is promising
• Market is worth $1.2 billion per year
• Massive upside potential for PokerStrategy.com
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9. THANK YOU.
Dominik Kofert, CEO
etruvian Holdings Ltd.
4th Floor, Waterport Place
2 Europort Road
GX11 1AA / Gibraltar
Mail: dominik@pokerstrategy.com
Mobile: +350 5800 8995
Web: http://www.pokerstrategy.com
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10. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions
May 2012 April 2012
Unique Industry Know-How Core Investment Banking Competence
Sale of a 100%-stake in
 100% focused on Internet companies, covering  The NOAH team has 25+ years of media
150 million growth equity investment from
over 25 sub-verticals in this highly complex investment banking experience
industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and
to
- 15+ years active coverage of leading European transactions with sizes of several billion euros
Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing
Total $300 million investment
 Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders
thinking of industry leaders  8 successfully completed NOAH Advisors
 Ability to add value beyond banking advice transactions underline successful transfer of
- Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011
management distraction Sale of a majority stake in Sale of a majority stake in
Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to
to
and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG
the industry reputation for excellence Exclusive Financial Advisor to
- Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande
potential buyers’ key decision makers short time frames
- Coverage of over 500 companies and 4,000  Highly success-based compensation structures
individuals align interests of clients and NOAH Advisors, and April 2011 April 2011
- Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in
investment opportunities for leading have acquired a majority stake in
investors (e.g. Bigpoint)
 Annual NOAH Conference to
for $350m from
The NOAH Advisors Core Team
Exclusive Advisor to Advisor to Yatego
Summit Partners and TA Associates
Marco Yoram Jan
Rodzynek Wijngaarde Brandes
December 2009 April 2009
Managing Director Director Director
Partial sale of $80m partial sale of
and Founder
to
to
Contact Details Contact Details Contact Details Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
Advisor to Softonic Advisor to Fotolia
UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984
Swiss Mobile: + 41 79958 1512

11. Introduction to the NOAH Conference Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
Summary Overview Conference Program
year in London, focused on top management from Internet start-ups to
global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London
system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes,
investment transactions presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet
NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press
organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications
the world’s leading financial investors  NOAH party with additional guests from London and a great
live band on the evening of the first day
NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on
twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012 Selected Conference Impressions
 For updates, please check: www.noah-conference.com
Event Sponsors Strategic Sponsors