58 Soho OS - NOAH SF 2012


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Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.com

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58 Soho OS - NOAH SF 2012

  1. 1. Presenter: Ron Daniel Founder & CEO
  2. 2. Who are we?Founded
Head Count 46 Offices San Francisco & Tel AvivLead investors
 Mangrove Capital & Morgenthaler Ventures
V1.0 Launched
 December 2011
User Base
 Over 800,000 Businesses, mostly in the US
Daily Growth over 1,000 new businesses join every day
  3. 3. In a world where economy of scale makes a differenceThere is a massive untapped market500,000,000 Micro businesses worldwide are looking for the simple way tomanage their business online, for free.30,000,000 of them are in the US only. See how >
  4. 4. And,while seems like everyone are after the next big B2B solution,We provide the simplest B2C management environmenton the web, for free. > Hi, go a head and try it now www.SohoOS.com
  5. 5. Hi, go a head and try it now www.SohoOS.com
  6. 6. This is why our users love us...(a survey answered by over 1,300 random users, May 2012) Network effect
  7. 7. And recommend us to their friends Organic growth out of avarage daily growth40%30%20% Happy users =10% more free users0% Q2 11 Q3 11 Q4 11 Q1 12 Q2 12
  8. 8. Its also why our user base growth accelerates Registered Business Users Active Business Users 900000 800000 700000 600000 500000 400000 300000 200000 100000 0 01/11 03/11 05/11 07/11 09/11 11/11 01/12 03/12 05/12
  9. 9. And why our users stick with us Cohort - active users over time January February March April100% April 04th new version impact75%50%25% 0% month 1 month 2 month 3 month 4 month 5
  10. 10. So, what do our "C" users use us for?• 51% of the active users are producing invoices • 45% of the active users are managing their contacts• 41% of the active users are managing their inventory• 67% of the the active users publish edited business leads pages More on our users >
  11. 11. Sell your web service directly to800,000 businesses Join us.
  12. 12. Premium services: Our users get more value over timeAccumulative number of people got to the payment page users joined in Feb march april may June*5,0004,500 The longer they stay, more likely4,000 they would like to3,500 Pay for premium3,0002,5002,0001,5001,000 500 0 March April May June*As we still optimize our offering and payment pages, reaching an actual payment page is a strong indicator of intention to buy.
  13. 13. Scaling value over time Phase 3: Becoming the users full Eco system. Leads, clients, partners and management on same data base Phase 2: Helping the user to capitalize new practices. Leads generations, 3rd party services Phase 1: Answering the users immediate pains. Free invoicing, simple management
  14. 14. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in 100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint) Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to toContact Details Contact Details Contact Details Valuing Softonic at €175mmarco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com Advisor to Softonic Advisor to FotoliaUK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984Swiss Mobile: + 41 79958 1512
  15. 15. Introduction to the NOAH Conference Overview of the NOAH Conference 2011 The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press The conference will again take place at Old Billingsgate in London Registration will open in early 2012 Selected Conference Impressions For updates, please check: www.noah-conference.com Event Sponsors Strategic Sponsors