Why Not Here? The Emerging Leaders Network
                         Ideas for Toronto




                       Digital M...
“We have virtually unlimited resources to
purchase innovative Canadian companies
for about $100 million each, keep them in...
How did this happen?
Innovation

Innovation is a process through which
economic or social value is extracted from
knowledge – through the creat...
Colleges and Universities
Pre-Commercialization Gap
                                                                        Product             Mark...
Harnessing the “Troika”

• A new platform is needed for government, industry and
  academia to address the pre-commerciali...
A Platform to Bridge the Gap

                 INDUSTRY




                   The
                Platform
The Platform: what it must support

• The platform has to engage the 3 players on
  their own terms
• The industries suppo...
Digital Media: A Transformative Industry

“Ontario recognizes that innovation can boost the
productivity of the manufactur...
Defining
Digital Media
Twitter is the Fastest Growing Member
  Community Destination in Feb 2009

       Rank                Site                ...
Facebook’s Growth has been Global
                                                          14
                 Increase i...
The Conversation Prism




Source:http://www.briansolis.com/2008/08/introducing-conversation-prism.html
How Canadians Share Information
                                      Sharing with 1 to 2 friends     Sharing with 10 or m...
What Canadian online shoppers were
     planning on doing for 2008 holidays
             % of Canadians who Planned       ...
What Canadian online shoppers find the
     most annoying

     Which pop up ads promoting another do you find the most
  ...
Consumers
                           expectations
                           of technology
                           in t...
The Age
of the
Digital
Customer
Digital Customer Experience
Fitting Digital Media on the Innovation
Agenda

 It’s not about funding digital media at large
 It’s not about a narrow ...
Digital Media and the Innovation Platform

 It is about commercialization
 Commercialization takes place in industry
 T...
Economy

                     Sectors

                    Companies
Government           Projects
 Funding




          ...
Crossing the
Activation
Barrier
WE NEED
Change
Inappropriate questions posed about
an Innovation Project

 How many jobs will it create?
 What is the minimum return on...
Appropriate questions to ask about
an Innovation Platform

 How many jobs will it create?
 What is the minimum return on...
For each $10 Million invested into an
Innovation Platform

 How many jobs will it create?
   •   500 to 1000 High Quality...
We have to
want success
Customer
Focused
We need
Innovation
We Need
Vision
Qa`1




We Need
Leadership
Adam Froman
          President & CEO
          The Delvinia Group of


We have to want
          Companies

          Tel...
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
Digital Media: A driver for economic growth
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Digital Media: A driver for economic growth

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Adam Froman's lunchtime keynote at the Emerging Leaders Network Summit, discussing the work he has been doing with Ryerson University to help understand the potential for digital media and to examine what the next evolution of university supported, industry led, centre of excellence would look like

An initiative of the Toronto City Summit Alliance, the Emerging Leaders Network (ELN) is a group of 100+ emerging leaders who have been identified as city-building leaders. On Tuesday April 7th, the ELN held it’s inaugural Summit, an all-day working session where we will examine pressing issues facing the region. The theme was Why Not Here? The Emerging Leaders Network Ideas for Toronto.

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Digital Media: A driver for economic growth

  1. 1. Why Not Here? The Emerging Leaders Network Ideas for Toronto Digital Media: A driver for economic growth Presentation by: Adam Froman President & CEO Delvinia Group of Companies April 7, 2009 © 2009 Delvinia Interactive Corp. All rights reserved.
  2. 2. “We have virtually unlimited resources to purchase innovative Canadian companies for about $100 million each, keep them in Canada, and growth them to be billion dollar enterprises...” “...the problem is… we can’t find any worth investing in.” Quote from Canadian President of Multibillion dollar Global Technology Company
  3. 3. How did this happen?
  4. 4. Innovation Innovation is a process through which economic or social value is extracted from knowledge – through the creation, diffusion and transformation of ideas – to produce new or significantly improved products, services or processes Source: Conference board of Canada
  5. 5. Colleges and Universities
  6. 6. Pre-Commercialization Gap Product Market Technology Development Fundamental Applied Commercialization Entry & And Demonstration Research Research & Market Market (Pilot to Full Scale) Development Volume Funding Intensity Pre- IPO Pre- Governments Gap Commercialization Gap Banks Venture Capital Industry Industry Angel Investors Source: Sustainable Development Technology Canada http://www.sdtc.ca/en/about/innovation_chain.htm
  7. 7. Harnessing the “Troika” • A new platform is needed for government, industry and academia to address the pre-commercialization gap • Government investment must have the greatest impact on the economy and through this growth the public reaps the benefits • Industry needs investment in the pre-commercial gap and High Quality People (HQP) • Academia wants to see their knowledge meeting the needs of today’s society, they want to provide high quality relevant programs to students with linkages to industry, want to help create the opportunities in a rapidly changing economy,
  8. 8. A Platform to Bridge the Gap INDUSTRY The Platform
  9. 9. The Platform: what it must support • The platform has to engage the 3 players on their own terms • The industries supported should be transformative in nature • The platform itself should not have any sort of agenda other than meeting the needs of the customer • Meeting the needs of the digital customer
  10. 10. Digital Media: A Transformative Industry “Ontario recognizes that innovation can boost the productivity of the manufacturing sector and of the services sector alike and thus ensure economic prosperity.” “Ontario’s innovation agenda recognizes that post- secondary graduates need skills to support innovation in all sectors, including services.” “The projected global market for the digital media sector alone is projected to reach $1.5 trillion by 2009”
  11. 11. Defining Digital Media
  12. 12. Twitter is the Fastest Growing Member Community Destination in Feb 2009 Rank Site Feb 2008 Feb 2009 % Growth 1 Twitter.com 475,000 7,038,000 1,382% 2 Zimbio 809,000 2,752,000 240% 3 Facebook 20,043,000 65,704,000 228% 4 Multiply 821,000 2,394,000 192% 5 Wikia 1,381,000 3,758,000 172% Source: Nielsen Netview, 2009, U.S. Home and Work
  13. 13. Facebook’s Growth has been Global 14 Increase in Unique Audience (millions) 12 10 8 6 4 2 0 2-17 18-34 35-49 50-64 65+ Male 3.7 10.9 12.4 6.0 1.9 Female 3.6 11.9 11.7 7.6 1.3 Source: Nielsen Online, Global Index, December 2007-2008
  14. 14. The Conversation Prism Source:http://www.briansolis.com/2008/08/introducing-conversation-prism.html
  15. 15. How Canadians Share Information Sharing with 1 to 2 friends Sharing with 10 or more friends Sample: Nationally representative sample size of 11,600 Source: AskingCanadians, Delvinia Insight Engine, Delvinia Analysis
  16. 16. What Canadian online shoppers were planning on doing for 2008 holidays % of Canadians who Planned % of Canadians who Planned On Researching their Gifts Online in 2008 On Purchasing their Gifts Online in 2008 No 14% No 39% Yes Yes 61% 86% Source: AskingCanadians, Delvinia analysis
  17. 17. What Canadian online shoppers find the most annoying Which pop up ads promoting another do you find the most Full page of the following 43% product and service annoying: that make the site Cluttered web pages 17% difficult to navigate Lack of relevant product information and 15% customer reviews Lack of contact information for questions 9% about products and services Continuous cross promotions 9% Multiple applications on the site that 7% distract from the ability to shop 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Source: AskingCanadians, Delvinia Insight Engine, Delvinia analysis
  18. 18. Consumers expectations of technology in their lives Companies use Use of technology of technology to connect with their customers Time
  19. 19. The Age of the Digital Customer
  20. 20. Digital Customer Experience
  21. 21. Fitting Digital Media on the Innovation Agenda  It’s not about funding digital media at large  It’s not about a narrow focus of chasing one segment of digital media (ie. gaming)  It’s not about funding “gee whiz” technologies  It’s not about “gizmos” or “widgets”  It’s not the Internet, mobile/wireless, social media, etc…  It’s ALL about the Digital Experience
  22. 22. Digital Media and the Innovation Platform  It is about commercialization  Commercialization takes place in industry  Therefore the platform is about innovation through industry driven digital experience projects
  23. 23. Economy Sectors Companies Government Projects Funding $$$$ INDUSTRY The Services/ Platform Products HQP
  24. 24. Crossing the Activation Barrier
  25. 25. WE NEED Change
  26. 26. Inappropriate questions posed about an Innovation Project  How many jobs will it create?  What is the minimum return on investment?  How much will be funded by government, how much by industry?  How long will it take?  What it will lead to…buildings, operations, other projects?
  27. 27. Appropriate questions to ask about an Innovation Platform  How many jobs will it create?  What is the minimum return on investment?  How much will be funded by government, how much by industry?  How long will it take?  What it will lead to…buildings, operations, other projects?
  28. 28. For each $10 Million invested into an Innovation Platform  How many jobs will it create? • 500 to 1000 High Quality, Sustainable Jobs  What is the minimum return on investment? • Companies participating in the platform will invest an additional $100 Million into the economy  How much will be funded by government, how much by industry? • Initial $10 Million by government • the remaining $90 Million by industry at the back end  How long will it take? • 18 to 24 months (1/2 the time of existing innovation cycles)  What it will lead to…buildings, operations, other projects? • Yes…if that is what is needed to drive future growth
  29. 29. We have to want success
  30. 30. Customer Focused
  31. 31. We need Innovation
  32. 32. We Need Vision
  33. 33. Qa`1 We Need Leadership
  34. 34. Adam Froman President & CEO The Delvinia Group of We have to want Companies Tel: 416.364.1455 x222 success Email: afroman@delvinia.com Our Website: delvinia.com Our Blog: delvinia.com/diseases Follow me on Twitter: @adamfroman

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