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Concepting for the Hive Mind
Kaley Cheung
The new ideas come from culture, not
commerce.
Study the culture like like anthropologist does.
Inspire, Provoke,
Entertain.
The new ideas are... Shareable and participatory.
The new ideas..
don’t fill a magic space, instead, they create one.
Perhaps the biggest change by Internet is creating infinite amount of media
space.
“Why buy a
medium when
you can own it?”
Social media
is not just…
● A box you need to check
● A program
● A campaign
● A platform
● An execution
is...
● A means
● A tool to create deeper
● More valuable relationship with customers
● A community
● Experiences
● An invitation
● A plan
If content is king, Conversation is queen.
Concepting social media
● Establish suited social media
● Map out a conversation strategy
● Establish relationship with the brand and community
● Creatively involve a community
● Share everything you know
● Provide content worth sharing
● Create ideas that let people create their own ideas
“How does your
community want
to engage?”

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Concepting for the hive mind

  • 1. Concepting for the Hive Mind Kaley Cheung
  • 2. The new ideas come from culture, not commerce. Study the culture like like anthropologist does.
  • 4. The new ideas are... Shareable and participatory.
  • 5. The new ideas.. don’t fill a magic space, instead, they create one. Perhaps the biggest change by Internet is creating infinite amount of media space.
  • 6. “Why buy a medium when you can own it?”
  • 7. Social media is not just… ● A box you need to check ● A program ● A campaign ● A platform ● An execution is... ● A means ● A tool to create deeper ● More valuable relationship with customers ● A community ● Experiences ● An invitation ● A plan
  • 8. If content is king, Conversation is queen.
  • 9. Concepting social media ● Establish suited social media ● Map out a conversation strategy ● Establish relationship with the brand and community ● Creatively involve a community ● Share everything you know ● Provide content worth sharing ● Create ideas that let people create their own ideas
  • 10. “How does your community want to engage?”