This executive summary proposes a campaign to revitalize an iconic Vietnamese shoe brand known for its durable and affordable flip flops. The brand's flip flop sales have been declining, especially among young adults. The campaign aims to renew the brand's image as youthful and reinforce its heritage. It will launch a new line of innovative flip flops with strengthened durability and youthful designs, priced affordably. The campaign message "Don't let your life flop. Flip it up!" encourages young people to enjoy life's moments. A holistic campaign using various media channels is proposed to create awareness, engage people to experience the new product, and sustain flip flop usage. Key targets are 30 million impressions and sales of
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
Sunbabyindia Business profile and baby Care products suna baby
Sunababy is India's Best manufacturer of baby care products, Sunbaby is based in Delhi past 10 years. We Check all products carefully according to safety and quality of products. You get baby stroller, prams, walker, high chairs, carrier bags, tricycle, potty trainer Etc. free shipping and COD method.
Growth through Empathy Series: Learn from example to level up your marketing ...AJ Davis
Growth through Empathy is a webinar series to help you win over customers by understanding how they think and what's important to them. Sign up for our monthly webinars here: http://growththroughempathy.com/
View the past recording here: https://www.youtube.com/watch?v=56a8XD917LI&list=PLoMf7noumBKsT9aMf19mI7BplW8d4OqP2&index=10
By the end of each session, you'll walk away with actionable advice you can apply to broaden your marketing reach and improve conversion.
In this session, we give real advice to real brands, Waterhaul and BOLD Swim.
UFLL 2019 _ BBO _ Seventh Generation _ Lâm Tiên KhảiKhải Tiên
@NgocPhuoc @NgocTran @Tien Khai prepared this deck. I leanred that 3C in creating big idea is needed to create consistency and problemsolver. Otherwise, it is just a nonsense propoganda
Sunbabyindia Business profile and baby Care products suna baby
Sunababy is India's Best manufacturer of baby care products, Sunbaby is based in Delhi past 10 years. We Check all products carefully according to safety and quality of products. You get baby stroller, prams, walker, high chairs, carrier bags, tricycle, potty trainer Etc. free shipping and COD method.
Growth through Empathy Series: Learn from example to level up your marketing ...AJ Davis
Growth through Empathy is a webinar series to help you win over customers by understanding how they think and what's important to them. Sign up for our monthly webinars here: http://growththroughempathy.com/
View the past recording here: https://www.youtube.com/watch?v=56a8XD917LI&list=PLoMf7noumBKsT9aMf19mI7BplW8d4OqP2&index=10
By the end of each session, you'll walk away with actionable advice you can apply to broaden your marketing reach and improve conversion.
In this session, we give real advice to real brands, Waterhaul and BOLD Swim.
Nonprofit marketers and communicators may think they know TikTok – but this session will show them the power this platform has to advance their missions. We will provide an overview of how nonprofits can leverage TikTok, and share success stories from nonprofits that will inspire your next campaign and change the way you think about advancing your cause in the digital era.
Want to tell better marketing and brand stories? Want to develop a better emotional connection with your audience? In this presentation, with Erin Blaskie, we uncover what it means to connect with your target market and tell the story that matters most to them.
Digital Creative Fundraising Campaign through KOL.
So, the client use charity campaign but with different execution from usual campaigns.
asWith so many great people wanting to do charity live streams and so many fantastic causes to fund raise for, there’s always the question, “How do I run a successful charity live stream?”
At it’s face value it seems simple: pick a charity, play games, and encourage people to donate. While this is true, for a live stream to be successful there are several other factors that need to be taken into consideration, especially if you are a small to medium sized channel without the natural outreach of hundreds of thousands, if not millions of fans. This is especially true if we plan on doing a group stream where multiple things need to be kept track of.
Likewise, if you’re a representative of any companies or groups listed and are interested in helping broadcasters help charity, either by financially helping this site, providing information/tutorial materials specific to broadcasting charity streams, cross promotion, or any other methods for CLS growth and operation.
Tweens are a very complex group! Do you know what they care about most? The first step is to know your tween audience. Stay engaged with their likes and dislikes which will give them the opportunity to fall in love with YOUR brand. Unlock the passion of tweens, teens, and young adults through cohesive solutions that emotionally connect, inspire, and positively change behaviors. Lastly, don't forget about the parents! Simultaneously connect with parents because although tweens are driving demand, they aren't driving themselves anywhere.
How can you make tweens a part of your brand?
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. EXECUTIVESUMMARY
1. Business context:
• Biti’s is local iconic shoes makers beginning with their flip flop since 1982.
• Despite the long heritage of durability & affordability, Biti’s flip flops is losing contribution (only 6% vs
total TO) and becoming irrelevant to the core target audiences due to no new news in terms of
product and communication.
2. Job to be done: to win back flip flops users to wear Biti’s by offering a whole new innovative flip
flops’range via:
• Renew the brand image associated with youths
• Reinforce Biti’s heritage of durability & affordability.
3. The core target audience: Youngsters, 18yo -30yo, who wants to cherish all the moments of youth.
4. The step up in product innovation: strengthen the durability and bring fit-to-youths design at affordable
price.
5. Revitalize Bitis brand purpose and image: The new innovative product of Biti’s encourage the youths to
enjoy the most of their moments - “Don’t let your life flop. Flip it up!”.
6. Creative deliverables: a big idea with holistic campaign that approach the youngster at their favorite
& most active channels.
3. WHEREWEARE?
BUSINESS BACKGROUND
JOB TO BE DONE
Win back flip flops users to wear Biti’s by offering a whole new innovative flip flops’range:
• Renew the brand image associated with youths.
• Reinforce Biti’s heritage of durability & affordability.
Biti’s is local iconic shoes makers beginning
with their flip flop since 1982.
“In 1990s, every Vietnamese household had
at least 1 Biti’s flip flops”
Biti’s founder’ statement
Nowadays, Biti’s flip flops is loosing its
heritage strength
Only contribute to 6% of total
annual turnover.
Biti’s flip flops becomes irrelevant to the
core target audiences.
Despite of the durability &
affordability heritage, it’s perceived
as an old fashion brand.
No new news for decade to build
brand love.
BUSINESS OBJECTIVE
X2 annual turnover for flip flops in 12 months.
Total TO:1,640 bil VND
100 bil VND
4. OURCOREAUDIENCES Youngsters, 18yo -30yo, LSM 5+, lives in urban cities, tech savvy.
Optimistic, dynamic as well as adventurous in life exploration.
However, my current flip flop is not
durable like the straps are unexpectedly
torn away & the sole is worn out which
completely ruin my moments.
My life’s cherished with daily moments
when I feel comfortable as who I am &
totally worry free of others’ judge on my
look. At that time, I know flip flop is the most
convenient footwear to take me wherever
I want to go.
LIFE EXPLORERS
5. WHATWECANOFFER?
Current visible strap’s knot
which is easily torn away.
The next generation of durability
Added unique EVA foam layer over
the knot to strengthen the sole.
Apply Biti’s signature technology Refresh to fit to the youth
Exclusive design for summer.
BITI’S ENDUSOLE
Set affordable price
100,000 VND/ pair
6. Brand purpose
Don’t let your life flop. Flip it
up!
Our people
Life “explorers”:
They treasure their
youth & live to full-fill
their eager of being
experience the once
in a lifetime
moments.
Root
Biti’s technology, durability, affordability & “nâng niu bàn chân Việt”
Product truth
Designed to increase
the durability of flip flop
in your daily activities.
Human truth
To make the most of
their daily moments.
HOWWE’REDIFFERENT?
REVITALIZE BITI’S ICONIC FLIP FLOP RANGE TO THE CORE AUDIENCES
Functional benefit
Added EVA layer over
the sole to prevent flip
flop from losing shape
& breaking.
Emotional benefit
The confidence to
explore their life’s
adventures.
Brand personality
Friendly, optimistic
as a companion to
give the inspirational
& adventurous spirit
of youth.
Brand uniqueness
Only Biti’s provides
a durable designed
flip flop at
reasonable price.
7. WHATTOBECHANGED?
Use non-branded flip flop that
was randomly purchased.
Only trust to use Biti’s Endusole
flip flop.
DO NOW DO IN FUTURE
THINK AND FEEL NOW THINK AND FEEL FUTURE
I wear flip flop as a temporary
footwear in some specific casual
occasions because I never feel
completely satisfied with its
quality.
Biti’s Endusole is the most
convenient footware for me
whenever I want to feel
comfortable & worry free to
enjoy my moments.
8. HOWWESAYINIT? Don’t let your life flop. Flip it up!
Youth is the most beautiful and precious period of a human life.
The youth comes that turns your life to a new page. It’s when you are free to live the world in the way
you want without being afraid of any boundaries.
Life’s up and down but the world is full of fun and mysteries that you don’t want to miss any moments.
You only enjoy the most of youth when you comfortably stay true to who you are without caring the
other’s judging, such as wearing tee & short with flip flops and simply having a refreshing sip of beer by
the beach.
You free yourself as the flip-flops free your toes. Some of the best memories are made with the flip flops
when you are most enjoying your life moments .
9. WHATYOUCANHELP? DON’T LET YOUR LIFE FLOP. FLIP IT UP!
Living in the brand purpose, we need a bid idea for a holistic campaign to
launch Biti’s Endusole and revamp Bitis flip flop range
Making Vietnamese youngster to be inspired and get Bitis flip flops as an
essential things if ther wardrobe
AWARENESS ENGAGEMENT
Create the hype of the
new Bitis Endusole
ENGAGEMENT
Let youngster
experience and trigger
to purchase
Sustain the habit of
using flip flop
1. Display banners
2. KOL testimonials
3. PR introduction
4. Facebook creative post
highlighting new features
1. Mobile Activation: capture
your youth adventures with
Bitis Endusole
2. Facebook creative mini
games to experience new
flip flop
3. PR with product review &
ranking of top flip flops
1. Cinema partnership as
summer gift combo
2. Fashion partnership as
summer set for youngster
10. HOWSUCCESSLOOKSLIKE?
200,000,000,000 VND TURNOVER/YEAR
30,000,000 REACH
Ads frequency 3+
2,000,000 SOLD PAIRS/YEAR
$100,000VND/pairs
1,000,000 UNIQUE BUYERS/YEAR
2 pairs/year (volume/buyer/year)
10,000,000 UNIQUE REACH
1 out of 10 TAs seeing the ads will purchase
Business target
Communication target
Deliverables
Display
banner
Social
(Facebook)
KOL PR Mobile
app
Cinema &
Fashion
partnership
Total
Budget
(media booking
& production)
700mil
VND
500mil VND
500mil
VND
300mil
VND
300mil
VND
500mil VND 2.8 bil VND
($125k)
KPI (reach) 20 mil 2 mil 500k 100k 5 mil 3 mil 30.6 mil
