The document summarizes a marketing plan for a Vietnamese flip flop company. The plan aims to double sales by recruiting customers from unbranded and premium brands. It will launch a new product line called V-Hug featuring customized EVA technology to eliminate painful gaps for Vietnamese feet. A 700k USD integrated marketing campaign will promote V-Hug's perfect fit and maximize awareness among young urban consumers aged 18-24 through digital, activations, and sponsorships. The campaign goals are to recruit new customers and increase brand penetration 50% by July 2017 and sustain through back-to-school in September.
Communicate AR on your (secondary) packaging:
Differentiation in the shelf through innovative promotions
Added value attracts the consumers attention
Direct communication between the consumer and the brand independent of retail staff
personal, emotional shopping experiences
Interaction persuades consumers to buy
Use the advantages of the beverage can:
Use the beverage can’s surface as a billboard for your promotion
Place a large incentive to attract the consumers attention
Use the space for instructions to increase scan count
We believe in innovating and will continue to explore all areas of New Media including..
POS Projects: Partnering with STI and Toshiba (Experience Tomorrows POS)
Social Media: Creative blog community (Packaging Visions: dosioniar.de)
Ecommerce Projects: Partnering with Breadcrumbs (Shopping at the bus stop)
Crowdsourcing: Partnering with TUM and unseraller.de (The Next Energy)
Billboard Connection presents BBI Display’s patented amphibious and airtight, portable billboards can be displayed on
any surface including water, sand, snow, grass, dirt and pavement. The linkable
billboards provide a new way to reach audiences in any location. This truly unique media
will catch the attention of targeted consumers in unlimited markets worldwide. It
provides advertisers and events with the ability to convey messages on the other 75% of
the planet’s surface.
Communicate AR on your (secondary) packaging:
Differentiation in the shelf through innovative promotions
Added value attracts the consumers attention
Direct communication between the consumer and the brand independent of retail staff
personal, emotional shopping experiences
Interaction persuades consumers to buy
Use the advantages of the beverage can:
Use the beverage can’s surface as a billboard for your promotion
Place a large incentive to attract the consumers attention
Use the space for instructions to increase scan count
We believe in innovating and will continue to explore all areas of New Media including..
POS Projects: Partnering with STI and Toshiba (Experience Tomorrows POS)
Social Media: Creative blog community (Packaging Visions: dosioniar.de)
Ecommerce Projects: Partnering with Breadcrumbs (Shopping at the bus stop)
Crowdsourcing: Partnering with TUM and unseraller.de (The Next Energy)
Billboard Connection presents BBI Display’s patented amphibious and airtight, portable billboards can be displayed on
any surface including water, sand, snow, grass, dirt and pavement. The linkable
billboards provide a new way to reach audiences in any location. This truly unique media
will catch the attention of targeted consumers in unlimited markets worldwide. It
provides advertisers and events with the ability to convey messages on the other 75% of
the planet’s surface.
Se busca explicar en que consisten las variables de un problema de investigación. Entre ellos la pregunta problema, los objetivos específicos y generales, la justificación, el marco teórico y su metodología.
This infographic gives you the perfect guide to throwing a divorce party, it doesn’t have to be all doom and gloom. By following this infographic you will be sure to throw you and your friends a great party. This infographic has been brought to you by The Law House (http://www.thelawhouse.com/).
Se busca explicar en que consisten las variables de un problema de investigación. Entre ellos la pregunta problema, los objetivos específicos y generales, la justificación, el marco teórico y su metodología.
This infographic gives you the perfect guide to throwing a divorce party, it doesn’t have to be all doom and gloom. By following this infographic you will be sure to throw you and your friends a great party. This infographic has been brought to you by The Law House (http://www.thelawhouse.com/).
Mobile UX for user engagement and monetization - Emilia Ciardi - Codemotion R...Codemotion
Codemotion Rome 2015 - The talk dives into the best practices for user engagement and monetization of mobile apps and games. Through examples and real-life scenarios, the key moments of the mobile user experience will be examined to provide guidelines and hands-on practices to help monetize apps and turn average users into a marketing and revenue building resource.
day 6 Tof the ICT Marketing presentation to the Master in International Business (MIB) classes at Paris Dauphine. The presentation is a condensed version of a 360° analysis of ICT marketing. This version now includes a comprehensive review of Marketing 2.0 and Social Media applied to big business.
EVO-REVOLUTION IN THE RETAIL & SHIPMENT INDUSTRIESTery Yaki
In less than two decades Internet has contributed to a major change in consumer behavior and the structural and industrial changes induced are only in their infancy ... Supplies chain and retails industries undergo through huge frontal shock and only those who revamps to those new models survive!
This is our slide deck for L'Oreal Brandstorm challenge, with the theme: traver retail. We provide some insight and analysis on travel retail market and give some suggestion on how Lancome can compete in this market.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Coca Cola Branding Strategy and strategic marketing plan
24251
1. • Company:
"The queen of EVA Flip-flop".
Oneofthe leading shoemanufacturers with morethan 8.5 %of local market share.
The legendary motto "Nâng niu bàn chân Việt" has been imprintedonthemindsof many Vietnamesegenerations and becometheheritageofBiti’s.
• Category &Competitors:
90% market valuecontribution areunbranded, equivalent with 1.6thousand billion VND (Euromonitor Report2015).
Among Unbranded, low tier (China source) and middletier (Thailand source) aremain players.
• Consumer:
CurrentBiti’s consumers focuses in urban, especially2key cities (HN, HCM).
15-30 is largest groupof consumers (˜)
Overall Landscape
2. Againstthelower arch profileof 80% Asian foot, current flip-
flops aretoo flatthatthey don’t embracethesole– creating
thepainful gapthat causes pressureon ankle& strap-keepingtoes
when youtravel on flipflopfor morethan 15’ (*)
http://blogs.wsj.com/scene/2011/01/11/are-‐asian-‐feet-‐different/ &
http://kenh14.vn/suc-‐khoe-‐gioi-‐tinh/dep-‐xo-‐ngon-‐khien-‐chan-‐phai-‐keu-‐la-‐oai-‐oai-‐2012032911131646.chn
ASTHE SYMBOL OF RELAXATION
FLIP FLOP BECOMESA BURDEN - BREAKS ITS OWN PROMISE AFTER 15’WALKING
Consumer painpoint
3. Target Consumer
• Enjoyingtogether joy is distinctiveculturaltraceof Vietnamese(94,104,871 people)
• Using flipflop& suffer thepain point (10% footwear market – 8,600,000 pairs of feet)
• Love to go for a hangout – young (core as 18-24 – 35% population), South urban focus (Bitis strenth – 15% population)
4. Product Concept
Consumer painpoint Main Benefit RTB
THE PAINFUL GAP Close THE PAINFUL GAP with V-
HUG technology that PERFECTLY
FIT YOUR VIETNAMESE SOLE
LIKE A HUG
(1) Our unique soft EVAthat sink
tothe shape of your feet,
hugging ittightly & perfectly
(2) Massage ballson all interfaces
to maximizecomfort
(3) Anti-slip functiononthesole to
protect users
5. Consumer Insight Product Offer
Every togetherjoy begins with a footstepout
– which shouldn’t beburdened bythepainful
gaponour feet
Close THE PAINFUL GAP with V-HUG
technology that PERFECTLY FIT YOUR
VIETNAMESE SOLE LIKE A HUG
+
Brand Idea
TAILORED MADE TO HUG
VIETNAMESE JOYFUL FEET
6. Positioning statement
Brand communication Idea
Provdie what
Flip flop
To whom Differentiateby RTB
Vietnameseyoungster, 18-24,
Urban, ABC+
Close THE PAINFUL GAP with
V-HUG technology that
PERFECTLY FIT YOUR
VIETNAMESE SOLE LIKE A
HUG, enablingthem to fully
embracetogether fun
Our unique soft EVAthat sinkto
the shape of your feet, hugging
ittightly & perfectly
Massage ballson all interfacesto
maximizecomfort
Anti-slip functiononthesole to
protect users
THE V-HUG MARK
(THE SUN-BURN MARK ON FEET WHEN WEARING FLIP FLOP FORTOO LONG – IMPLYING: “BITIS’ V-HUG
ISTOO COMFORTINGTHAT YOU LOVE WEARING IT FOR VERY LONG WHEN ENJOYING YOUR OUT-DOOR
JOYTOGETHER
7. Creative deliverables
GET
Vietnameseyoungster,
18-24, Urban, ABC+
WHO TO BY
Enjoy goingout and have fun
together, which begins with a
footstep, which shouldn’t be
burdened by any smolderingly
uncomforting experience
Buy BITI’S V-HUG Aggressively communicatingthe
perfectly fit and comfortable
experience with V-Hug in youthful
channels (50% Digital,30%
ActivationTrial,20% sponsorship)
8. Campaign Objectives
- Businessobjective
Doubleturnover to VNĐ200 bil
- Marketingobjective
IncreasingBrand penetration (+50% vs current) by recruiting users from unbranded (Thai flip
flop) & branded (hi-end consumers but wait for Promotion)
- Communicationobjective
MaximizeTA’s awareness (80%) with relevant & distinctive story (TOM: 30%)
10. ExecutiveSummary
Objectives:
-Business: double turnover to VNĐ200 bil
-Marketing objective: increasing Brand penetration (+50% vs current)) by recruiting users from unbranded (Thai flip flop) & branded (hi-end consumers but wait for Promotion)
-Communication: maximize TA’s awareness (80%) with relevant & distinctive story (TOM 30%)
Product Concept: Close THE PAINFUL GAP with V-HUG technology that PERFECTLY FIT YOUR VIETNAMESE SOLE LIKE A HUG
Brand Concept: Hug your feet – Embrace your together joy
Overall Landscape:
1/ Category: Flip flop market approximately values 1.800 bil VNĐ. Branded products account for 10%.
2/ Competitor: Unbranded flip flop pie is ruled by China (low price tier) and Thailand (middle tier).
3/ Company: local leading footware company with longlasting reputation and unique EVA technology (customized for Vietnamese)
4/ Consumer:
- Current Biti’s consumers focuses in urban, especially 2 key cities (HN, HCM).
- Consumer target: 15-30 is largest group of consumers (~32 mil), nationwide, BC+
- Communication target: 18-24, urban, ABC+
Deliverables: IMC campaign (Digital driven)to get communicationtarget who Enjoy goingout and have funtogether, which begins with a footstep, which shouldn’t
be burdened by any smolderingly uncomforting experienceto purchaseBiti’s V-hug by: offeringthem a perfectly fit and comfortableexperienceto freely enjoythefun.
Channels: Digital (500K), Social & PR (100K), Producttrial Activation (70k), Sponsorship(30k)
TotalCampaignBudget: 700k USD
Timing:
- Launching: Apr 2017 – Jul2017
- Sustain: Back-to-school (Sep2017)
