This document summarizes Biti's plans to launch an upgraded durable and fashionable new line of flip flops in summer 2017 to appeal to younger consumers in Vietnam. It outlines Biti's history and market leadership since 1982. The new line will feature exclusive EVA foam technology, a sole without buttons, and locally sourced materials. It aims to be both durable and fashionable for casual outdoor activities. The target market is men and women aged 18-24 who want comfortable, casual fashion. The marketing campaign will build on Biti's brand heritage of durability at affordable prices while announcing the new product benefits. Objectives include increasing brand awareness, trials, and social media followers among the target segment. Activities include TV,