Biti's wants to introduce FLEAKERS, a new product that combines the airy comfort of flip flops with the secured feeling of sneakers. The brand concept positions FLEAKERS as a perfect combination of comfort and care from Biti's, a 30-year companion for young people's life exploration. The campaign objectives are to trigger curiosity about the unmet need for this category, introduce FLEAKERS as the solution, and boost sales. The creative deliverables include visual content on social media like photos on Facebook and Zalo, online purchases on the website and Lazada, and self-delivery partnerships. The budget is 4 billion VND to double flip flop sales over 12 months.
A MONTH OF IDEAS - JUIN 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
A MONTH OF IDEAS - JUIN 2015
par le Planning Stratégique de Brand Union Paris
Un mois, 30 jours ou presque, autant de bonnes idées, de drôles de choses, de belles images ou de brillantes initiatives qui nous ont interpellées, et qu'on voulait partager avec vous...
Rendez-vous le moins prochain.
Toms SWOT presentation created as a joint effort by classmates of Professor Richmond's Social Media Marketing class of Florida International University.
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
A MONTH OF IDEAS - MARCH 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Converse is considered a cult brand by most Indonesian Youth. On the field one could see that the marketing process happened naturally. This insight report uncover youth basic process on how how the brand interact with its costumer
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme at Book Ville 2016 in The Loop, Antwerp, Feb 29 2016.
Overview of trends in kids & family marketing early 2016.
At Butterfly London we are always looking for ways to spread some happiness in everything that we do. That is why we have created ‘The Little Book of Happy 2’, filled with our top picks of the latest things brands have been up to, to spread a little happiness of their own. We hope it makes you smile!
Toms SWOT presentation created as a joint effort by classmates of Professor Richmond's Social Media Marketing class of Florida International University.
A MONTH OF IDEAS - APRIL 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Best of Digital Campaigns -- EBG "Social Media & Mobile 2011"Christophe Lauer
Notre sélection des meilleures campagnes du marketing digital de ces derniers mois // Our digest of some of the most interessant and remarkable digital marketing campaigns that were launched recently.
Find more details, and even more campaigns here on my blog:
http://www.clauer.fr/2011/11/best-of-campagnes-marketing-digital-conference-ebg/
A MONTH OF IDEAS - MARCH 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - MAY/JUNE 2016
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
A MONTH OF IDEAS - NOVEMBER 2015
by the Strategic Planning of Brand Union Paris
1 month, almost 30 days of good ideas, funny things, beautiful pictures or brillant initiatives that triggered our attention and that we wanted to share with you...
See you next month.
Converse is considered a cult brand by most Indonesian Youth. On the field one could see that the marketing process happened naturally. This insight report uncover youth basic process on how how the brand interact with its costumer
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme at Book Ville 2016 in The Loop, Antwerp, Feb 29 2016.
Overview of trends in kids & family marketing early 2016.
At Butterfly London we are always looking for ways to spread some happiness in everything that we do. That is why we have created ‘The Little Book of Happy 2’, filled with our top picks of the latest things brands have been up to, to spread a little happiness of their own. We hope it makes you smile!
This infographic gives you the perfect guide to throwing a divorce party, it doesn’t have to be all doom and gloom. By following this infographic you will be sure to throw you and your friends a great party. This infographic has been brought to you by The Law House (http://www.thelawhouse.com/).
Se busca explicar en que consisten las variables de un problema de investigación. Entre ellos la pregunta problema, los objetivos específicos y generales, la justificación, el marco teórico y su metodología.
Talking at IBRC's Social Media Futures Congress as the opening comment on on "what is the future of #socialmedia?" My thoughts: I'm not sure, anyone who says they know for sure - doesn't know. But... what I do know, is that social and content will become one. It kinda already has.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
Engaging with Millennials in the Right WayXPotential
The millennial lifestyle is mostly about multitasking, accelerated communication, constant connection, and immediate gratification. It is a lifestyle that typically contradicts traditional marketing and research methods. And so brands and marketers have a tough task in finding the right way to engage with this group of consumers who have a combined purchasing power of $2.45 trillion worldwide.
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. Biti’s Flip flops
Re-inventor of Vietnamese flip flops market
Hi, my name is Biti’s. This is my CV to apply for the Most-Inspiring-Client position in your agency. In this,
there is our next dream-come-true product that need extremely creative mind to activate it.
In short, “flip flops” are perceived to be too simple for anyone to pay attention to innovate.
Biti’s do.
Are you with me?
2. ABOUT ME
Since: 1982
Over 30 years accompanying with every steps of
Vietnamese,
From kids to adult, from female to male, from casual to
formal.
One of the leading shoes manufacturers with more than
8.5 % of local market share.
The legendary motto "Nâng niu bàn chân Việt" has been
imprinted on the minds of many Vietnamese generations
and become the heritage of Biti’s.
Like your family, I do care, with love.
3. WHAT’S CATEGORY
TRUTH ABOUT THE
FLIP FLOPS?
Flip flops are AIRY COMFORTABLE.
Inspite of that, flip flops are perceived as “low value” ‘cause they’re used
only in blank moments (i.e. going from room to room in a hotel, or going
to the small market near your house,…).
FLIP FLOPS ARE NOT FOR LONG DAY WALK, OR LONG WAY TRAVELLING.
Why?
T h e r e ’s a n u n m e t n e e d
Because flip flops has a thin sole & are easy to break = they bring the
INSECURE for both foot & footwear.
Meanwhile we did have something that can secure both. It’s a SNEAKER.
A perfect shoes for daily walk & travelling with safe sole.
why not a
F L E A K E R ?
(Flip flops + Sneaker)
SECURE AIRY COMFORTABLE
4. PRODUCT
CONCEPT
“
“
You love to wear your comfortable flip-flops everywhere but you’re afraid to hurt your
feet or the strap will lose out while you’re walking? Then, you must wear sneaker for
better secured-feeling, although they’re not as comfortable?
Don’t worry! This is FLEAKERS.
An innovation that can combine the airy comfort of flip-flops and the secured-feeling of
sneakers, by adding one extra layer sole of EVA, make it thicker to protect your feet as
well as to make its strap more difficult to be lose-out.
This is such a PERFECT COMBINATION that once you wear it, you won’t be able to wear
any other flip-flops as you will immediately feel the discomfort.
Forget the old flip flops, these are FLEAKERS!
Old flip-flops with 3 “lockers”,
easy to be lose out
Fleakers with innovative
extra-sole, secure your feet!
5. What I stand for.
Me
(Biti’s equity)
Fleaker
(Product
concept)
BRAND
CONCEPT
30 years of accompanying, caring, friendly,
happy, inspirational, family-oriented.
“Nâng niu bàn chân Việt”
When you’re young,
You want to be free, but you’re also
afraid that no one will care about
you. That makes you feel insecure.
You want to be cared, but you’re
also afraid that you will be
overprotected. That makes you feel
uncomfortable.
Over 30 years of accompanying
since your very first steps, Biti’s
deeply understand that!
BITI’S FLEAKER, a gift from your
understanding 30-year companion,
is the perfect combination of just
right comfort and just right caring,
for your life exploration when
you’re young!
Perfect combination:
Airy comfort + secure feeling
Target CSM:
Youngster in
urban, 18-30
(focus on 23-25,
first jobbers),
modern mind, in
their very first
steps to explore
life.
8. CAMPAIGN OBJECTIVES
BUSINESS OBJECTIVES
Double company flip-flops’ turnover in 12 months.
Currently 100 bil. Incremental from FLEAKER is 100 bil.
Phase 1
Provoke
Phase 2
Introduce
Phase 3
Call to Action
Objectives Trigger the curiosity about
unmet need of category in
Audience mind.
Introduce the superior of product
as the solution for unmet need in
a creative way:
FLEAKER – PERFECT COMBINATION.
Boost the sales target for new
product.
Deliverables A digital campaign:
Visually focus on Personal
Interaction on Digital Platform:
through Facebook, Zalo & Line
mainly by photos.
• Continues the campaign on
digital platform in phase1 &
Create free trials.
• Push online purchase on
website & Lazada.
• Advertising on newspaper/
magazine will support promote
the purchase.
• Promotion on-pack to trigger
purchase intent.
• Promote self-delivery
cooperate with Grab,
Giaohangnhanh,… to activate
the Personal caring character
of the brand.
9. CAMPAIGN BUDGET: 4,000,000,000 VND
Percentage KPI
Phase 1 20% Reach to 2mil users of target
audience
Phase 2 50% Become at least 50% TOM
among target audience
Phase 3 30% 100,000 orders/month on first
3-month.
10. SUMMARIZED:
Are you with me?
Product Concept:
FLEAKER
Perfect combination
of airy comfort and
secured-feeling by
extra EVA sole.
Brand concept:
BITI’S FLEAKER
perfect combination
of just right comfort
and just right caring,
from understanding
30-year companion,
for your life
exploration when
you’re young!
CAMPAIGNOBJECTIVES
Trigger the curiosity
about unmet need of
category in Audience
mind.
Introduce the superior
of product as the
solution for unmet
need in a creative
way:
FLEAKER – PERFECT
COMBINATION.
Boost the sales target
for new product.
CREATI V E
DELIV ER AB L E
• Visually focus on Personal
Interaction call to action on
Digital Platform: through
Facebook, Zalo & Line
mainly by photos.
• Push online purchase and
web banner through
website & Lazada.
• Promote self-delivery
cooperate with Grab,
Giaohangnhanh,… to
activate the Personal caring
character of the brand.
• Advertising on
newspaper/magazine will
only support the purchase.
BUSINESSOBJECTIES:
DOUBLEFF’STURNOVERIN12MONTHS(CURRENT100BIL.)
TOTALBUDGET:4,000,000,000VND