- Biti's is a Vietnamese shoe brand established in 1982 that produces flip flops and shoes. While known for quality and affordable prices, Biti's lacked brand awareness and marketing. - The proposed solution is a marketing campaign centered around three new signature flip flop styles and a charity initiative. Customers can donate to charity by purchasing a signature style or donating old clothes and accessories. - The campaign aims to refresh Biti's brand image as trendy and socially responsible among students and young professionals in cities through digital media and events over 12 months. The goal is increased sales and donations to provide shoes for children in need.