The document proposes transforming Biti's flip-flops into a desirable fashion statement for 20-somethings through a digital campaign with new designs, longer longevity, and a community platform. It aims to double the flip-flop business to VND 200 billion in 12 months by increasing affinity with 18-25 year olds in urban areas through a VND 14 billion media budget and VND 3.8 billion creative budget. The campaign will include a product launch video, social profiling, celebrity endorsements, and an always-on social platform to connect flip-flop wearers.
This is supposed to be a group project.
For my ability's challenge, I did it on my own, no matter makeup,style etc.
Sorry for some works are missing and thank for your view.
I can be reached anytime via email at yiwinglee@gmail.com or my cell phone, +852 6050 1292.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Sunbabyindia Business profile and baby Care products suna baby
Sunababy is India's Best manufacturer of baby care products, Sunbaby is based in Delhi past 10 years. We Check all products carefully according to safety and quality of products. You get baby stroller, prams, walker, high chairs, carrier bags, tricycle, potty trainer Etc. free shipping and COD method.
Growth through Empathy Series: Learn from example to level up your marketing ...AJ Davis
Growth through Empathy is a webinar series to help you win over customers by understanding how they think and what's important to them. Sign up for our monthly webinars here: http://growththroughempathy.com/
View the past recording here: https://www.youtube.com/watch?v=56a8XD917LI&list=PLoMf7noumBKsT9aMf19mI7BplW8d4OqP2&index=10
By the end of each session, you'll walk away with actionable advice you can apply to broaden your marketing reach and improve conversion.
In this session, we give real advice to real brands, Waterhaul and BOLD Swim.
This is supposed to be a group project.
For my ability's challenge, I did it on my own, no matter makeup,style etc.
Sorry for some works are missing and thank for your view.
I can be reached anytime via email at yiwinglee@gmail.com or my cell phone, +852 6050 1292.
Cuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Sunbabyindia Business profile and baby Care products suna baby
Sunababy is India's Best manufacturer of baby care products, Sunbaby is based in Delhi past 10 years. We Check all products carefully according to safety and quality of products. You get baby stroller, prams, walker, high chairs, carrier bags, tricycle, potty trainer Etc. free shipping and COD method.
Growth through Empathy Series: Learn from example to level up your marketing ...AJ Davis
Growth through Empathy is a webinar series to help you win over customers by understanding how they think and what's important to them. Sign up for our monthly webinars here: http://growththroughempathy.com/
View the past recording here: https://www.youtube.com/watch?v=56a8XD917LI&list=PLoMf7noumBKsT9aMf19mI7BplW8d4OqP2&index=10
By the end of each session, you'll walk away with actionable advice you can apply to broaden your marketing reach and improve conversion.
In this session, we give real advice to real brands, Waterhaul and BOLD Swim.
This is a final presentation of a five-week long project that had my team and I apply everything we learned in our Interactive Objects + Environment course (IAT 338) in our process to design something for a hypothetical client. We proposed an interactive ad campaign for Native Shoes.
Note: The last slide was a little joke our group made since it was our last class of the semester.
Presented by Patricia Bernal, Michelle Lee, Marissa McMillan, Gracelle Mesina, Ronaldo Pagaduan, Daniel Susetyo
Stacks is unisex, timeless yet contemporary, it
is designed for customers who want to stand
out in an effortless way.
Stacks have a strong sense of belonging
within the brand, like a tribe that shares the
same visual identity, and their garments have
become a uniform to express individuality
and strong personality by belonging to the
same clan.
I am an idea generator, white-board brain-storming happy collaborator and inspiring team leader who loves coming up with powerful ideas, painting beautiful masterful experiences into reality and developing them into something Bigger Then Myself. #ILOVEWHATIDO
“By creating Emotional Connections - the force that inspires your audience to create narratives and community - and keeping your story alive, consumers won’t just consume, but perpetuate and endorse your product.” – Pamela Vitale
OBJECTIVE: I have been a consultant / freelancer for many years but now I am presently seeking a solid full time or long-term contract opportunity with the intention of affecting and empowering a company for the foreseeable future.
Why I do it:
I imagined a place of both creativity and structure, play and production. Somewhere where we could be constantly learning, exploring and inspiring others to do the same. So I made one.
The people that inspire me have been playing with their reality from the era of the sundial to the era of the touch screen.
Bjork, Steve Jobs, Nicola Tesla, Jules Verne, even Leonardo da Vinci not only altered the world they lived in but created a type of self-fulfilling prophecy to influence the future.
I want to inspire others by creating cutting-edge concepts and exciting, immersive stories for people to sink their teeth into.
I get inspired by the underground, the up and coming, break-through technologies and I want to bring that to you so that, together, we can set the standards that other companies aspire to.
We specialize in blending creativity and technological possibilities to add value to our clients’ businesses.
Reach out for techno-creative solutions and consulting on your business needs and pain points.
Omnicom Creative has been named Company of the Year and DDB Worldwide Network of the Year. Somesuch, USA won this year’s Palme d’Or while Apple secured the Creative Brand of the Year.
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
A look at how a fashion brand like Wills Lifestyle can utilise social media to increase consumer interaction and sales. This presentation is not for professional reasons. It has been created merely as a project.
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. EXECUTIVE SUMMARY
To revolutionize the signature Biti’s flip-flop into a
footwear of desire for the 20-something
generation
A completely new Biti’s Walker range with extended
longevity and statement design
Create a long-lasting exciting, liberal, inspirational experience by
demonstrating that the flip-flop you wear expresses who you are,
through a digital-led launch with hero video, social profiler, and
always-on community platform.
Let’s
unlock
to
offer
that
and Increase brand differentiation and double the business size of flip-flop
segment toVND 200 bio in 12 months through increased affinity.
with To ensure 100% digital reach urban 18-25 years old, GT4 (~
5.4 mio pax) withVND14 bio media budget & 3.8 bio creative
budget (including agency & production fee).
3. THE
BUSINESS
QUESTION
How do we make
Biti’s flip-flops a
fashionable
statement piece
that consumers not
only need but desire,
and double the
business in doing so?
WHY ARE WE HERE?
… because needs your creative power
to revolutionize its signature flip-flop range!
STRENGTH
Biti’s is an established brand for its
durable footwear and legendary mission
of “Cherishing theVietnamese feet”. Flip-
flop has been Biti’s signature product
since its 1982 establishment,
WEAKNESS
Outdated and plain positioning that are
not appealing to the young generations.
OPPORTUNITY
The dynamic and active 20-something
generation is willing to pay more for
statement pieces that express
themselves.
THREAT
A number of other stereotypical
footwear options (sneakers, flats,
sandals)
4. WHO ARE WETALKINGTO?
… meet the 20-something generation!
• Digital-savvy urban18-30 years old are the generation of selfies, 15-
second video, memes, start-ups, social media.
• Regardless of gender and occupations, they are active and
constantly on the move to explore themselves and the world.
• Emotionally, they seek inspiration and want to leave their own
marks. Functionally, they seek durable support to go where they
want to go.
IN-HOME
FOOTWEAR (simple,
comfortable, cheap)
OUT-OF-HOME
FORMAL
FOOTWEAR
(serious, fancy)
OUT-OF-HOME
INFORMAL
FOOTWEAR
(comfortable,
personable)
T H E I N S I G H T
The footwear I choose does not only
protect my feet, but also expresses
my self.
U S AG E O C C A S I O N
5. THINK DO FEEL BELIEVE
NOW
“Biti’s has
quality flip flop
that I can use in
a long time.”
AFTER “Who would have
thought Biti’s and I
share the same
value”
“A well-known,
familiar but PLAIN
brand that I feel
INDIFFERENT to”
“I am empowered
by Biti’s to express
the my personality
in a carefree way”
“I use flip-flop
regardless of brand for
casual task around the
house, and choose
other footwear
(sneaker, sandal, flat…)
when I go out.”
“I wear Biti’s flip flop
when I go out
because I want
everyone to see it”
“Quality,
comfortable flip
flop is just for
casual tasks”
“I can express the
my personality
with a flip-flop, and
Biti’s is the Brand
for me because “I
can be anything in
my Biti’s” ”
CONSUMERTASKMAP
6. SO,
WHAT
IS
?
… our
BRAND
CONCEPT
is LIBERAL.
is CAREFREE.
is INSPIRATIONAL.
is HAPPY.
is represented by the 2 archetype: Inspirator and Enabler.
brings excitement that its flip flop well expresses my personality.
makes me feel comfy and carefree in my casual outfit.
Only care about how your casual footwear make you feel comfortable and
most yourself, that’s why we are committed to making the most long-lasting and
expressive flip flops.
continues the 34-year commitment to “Cherish the Vietnamese feet” &
heritage of durability. It takes pride in its locality: sourced, designed, manufactured in
Vietnam to best serve the Vietnamese consumers and best fit the Vietnamese landscape
& weather.
ROOTS &
PURPOSE
PERSONA
LITY
EMOTION
AL
BENEFIT
DISCRIMI
NATOR
7. The
Adventurous
Wanderer
SO,
WHAT
DOES
OFFER?
… our
PRODUCT
CONCEPT
TO
BITI’S FLIP-FLOP IS
THAT
THAT’S BECAUSE
Urban 18-30 years old, who are relentlessly on the move and exploring about themselves.
The coolest and most risk-free flip flop in the market
Gives you a durable and trendy footwear so you can comfortably express
your personality.
• Biti’s has added a layer of EVA over the sole to prevent it
from losing shape & breaking, ultimately extending the
longevity of our flip-flops.
• The new range is affordable at only VND100,000/pair.
• Biti’s offers 5 DISSTINCTIVE DESIGN ranges that
correspond to the 5 typical personality profiles:
The Artistic
Saunter
The Romantic
Stroller
The Energetic
Strider
The Cool
Walker
OLD NEW
8. CAMPAIGN PILLARS
LAUNCH
(4
WEEKS)
ENGAGEMENT
(8 WEEKS)
AMPLIFICATION
Reveal BITI’S WALKER with 5
distinctive Walker ranges via
digital viral video & launch event.
Enable consumers to find out “What Kinds of Walker
Are You?” through social profiler survey, followed by
product recommendations, and extend talkability via
celebrity endorsement and social mentions.
Sustain the excitement with an always-on social platform that connects all Biti’s Walkers on different occasions
JUNE OCT NOVJULY AUG SEPT DEC APR MAYJAN FEB MAR
9. CAMPAIGN OBJECTIVE
JTBD:
BY showing them that Biti’s is the coolest and risk-free flip-flop
TO wear Biti’s flipflop for their casual occasion.
GETYoungsters 18-30 in Urban
MMO: DoubleTO from 100 bio to 200 bio within 12 months
Recruit 1.500.000 new users (~30% target user in GT 4)
(uptrade 50% from current segment)
MCO: Improve overall Brand Equity
Awareness: 100% reach 100% digital reach urban 18-25 years old, GT4 (~
5.4 mio pax)
10. CREATIVE DELIVERABLES
BRANDING
• Surface AW design
for 5 Walker
profiles.
• Key Visual for
online & offline.
• In-store POSM
adaptation.
LAUNCH STRATEGY
• Hero Video
• Social profiler template
(questions will be provided)
• PR activation with relevant
KOLs (including both on-
ground event & in-store
activation)
ALWAYS-ON STRATEGY
• Full year social content with
regionality (North/South) &
seasonality (hot/cold)
consideration
BUDGET:
Media:VND 14 bio
Creative production:VND 3.8
bio (including agency &
production fee).
LAUNCH ALWAYS-ON FULLYEAR
Target Group
Duration 2 months 10 months
MEDIA 7,922,268,463 6,001,718,533
Video Reach 60% target, F1, 0.03 USD/reach 0
Display Reach 40% target, F3, 0.03 USD/reach 50% target, F5
ACTIVATION 4,850,000,000 10,550,000,000
OOH Activation 800,000,000 2,400,000,000
Beach, Cinema, Shopping mall
15 events/HCM, HN
5 events/DN, HP
repeat 1 burst every quarter
Key Event 2,000,000,000 2,000,000,000
Ourdoor 1/city repeat 1 burst in Full year
Instore Activation 2,050,000,000 6,150,000,000
82 Bitis store 1 show/store repeat 1 burst every quarter
100% Reach 18-35 yo Urban, GT 4, 5.4 mio
LAUNCH ALWAYS-ON FULLYEAR
Target Group
Duration 2 months 10 months
MEDIA 7,922,268,463 6,001,718,533
Video Reach 60% target, F1, 0.03 USD/reach 0
Display Reach 40% target, F3, 0.03 USD/reach 50% target, F5
ACTIVATION 4,850,000,000 10,550,000,000
OOH Activation 800,000,000 2,400,000,000
Beach, Cinema, Shopping mall
15 events/HCM, HN
5 events/DN, HP
repeat 1 burst every quarter
Key Event 2,000,000,000 2,000,000,000
Ourdoor 1/city repeat 1 burst in Full year
Instore Activation 2,050,000,000 6,150,000,000
82 Bitis store 1 show/store repeat 1 burst every quarter
PRODUCTION 2,800,000,000 1,000,000,000
Packaging Design 300,000,000
Digital Production 1,500,000,000 700,000,000
(Viral video, Activation
Concept, Strategy)
(always-on Digital content)
Talent - KOL 1,000,000,000 300,000,000
TOTAL LAUNCH ALWAYS-ON FULL YEAR
100% Reach 18-35 yo Urban, GT 4, 5.4 mio
