SlideShare a Scribd company logo
1
2
3
4
5
6
7
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1    Apple
2    Google
3    Berkshire Hathaway
4    Southwest Airlines
5    Procter & Gamble
6    Coca-Cola
7    Amazon.com
8    FedEx
9    Microsoft
10   McDonald's

                          9
10
Prev    First
            Base-                                           Year    Year
                    04   05   06   07   08   09   10   11
             line                                            %       %
                                                            Chg     Chg

Apple        77     81   81   83   79   85   84   86   87     1.2    13.0

Personal
             78     74   74   77   75   74   75   78   78     0.0     0.0
Computers




                                                                     11
Market Cap $ B        360             198          213
Revenues $ B         108.25          35.76        69.94
Core Business    User Experience   Advertising   Software
Hardware




Software



Content



                                                            12
Net Sales              2011     change          2010     change          2009
$MM
                      108,249    66%            66,225    52%            42,905

            108,249




                                       66,225



                                                                42,905




             2011                        2010                   2009



                                                                                  13
•iPhone, iPad and Mac fueled growth in 2010 and 2011
•iPhone nearly doubling each year
•iPad growing from zero to $20.4 b
                     ($ sales in billions)


                                                       Total
                                                       42.9
                                                       65.2
                                                       108.25




                                                         14
$ in billions          300%

                                             2009   2010   2011
                                              0      5     20.4
                            90%
                     2009   2010   2011
                      13    25.2   47.1



       25%

2009   2010   2011
13.9   17.5   21.8




                                                                  15
R&D , SG&A below industry averages


                                                                            Industry
                                              2011       2010       2009    Average
Research and development
                                             2,429      1,782       1,333
    Percentage of net sales
                                               2%         3%          3%      8%
Selling, general and administrative
                                             7,599      5,517       4,149
    Percentage of net sales
                                              7%         8%         10%      15%




                                                                                       16
Net Income growth at over 70%

             2011     % change    2010        % change   2009
Net income
             25,922     85%       14,013        70%      8,235




                                                                 17
10-K Business Strategy
…committed to bringing the best user experience to its customers
through its innovative hardware, software, peripherals, and services.
The Company’s business strategy leverages its unique ability to
design and develop its own operating systems, hardware, application
software, and services to provide its customers new products and
solutions with superior ease-of-use, seamless integration, and
innovative design.




                                                                        18
Structure
Purpose




                                                  Processes/
                                                   Systems




          People
                   Our hybrid version of McKinsey’s Seven S model.
20
10-K Business Strategy
…committed to bringing the best user experience to its customers
through its innovative hardware, software, peripherals, and services.
The Company’s business strategy leverages its unique ability to
design and develop its own operating systems, hardware, application
software, and services to provide its customers new products and
solutions with superior ease-of-use, seamless integration, and
innovative design.




                                                                        21
RESULT: MARKETING GRAVITY




                            22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
Make the Connection.
Plug into DFW's
Premier Collaborative
Business Community...
http://connectivehub.com/




                    40

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Becoming iConic-Applying Apple's Principles Dallas Diggs at The Connective Hub

  • 1. 1
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 1 Apple 2 Google 3 Berkshire Hathaway 4 Southwest Airlines 5 Procter & Gamble 6 Coca-Cola 7 Amazon.com 8 FedEx 9 Microsoft 10 McDonald's 9
  • 10. 10
  • 11. Prev First Base- Year Year 04 05 06 07 08 09 10 11 line % % Chg Chg Apple 77 81 81 83 79 85 84 86 87 1.2 13.0 Personal 78 74 74 77 75 74 75 78 78 0.0 0.0 Computers 11
  • 12. Market Cap $ B 360 198 213 Revenues $ B 108.25 35.76 69.94 Core Business User Experience Advertising Software Hardware Software Content 12
  • 13. Net Sales 2011 change 2010 change 2009 $MM 108,249 66% 66,225 52% 42,905 108,249 66,225 42,905 2011 2010 2009 13
  • 14. •iPhone, iPad and Mac fueled growth in 2010 and 2011 •iPhone nearly doubling each year •iPad growing from zero to $20.4 b ($ sales in billions) Total 42.9 65.2 108.25 14
  • 15. $ in billions 300% 2009 2010 2011 0 5 20.4 90% 2009 2010 2011 13 25.2 47.1 25% 2009 2010 2011 13.9 17.5 21.8 15
  • 16. R&D , SG&A below industry averages Industry 2011 2010 2009 Average Research and development 2,429 1,782 1,333 Percentage of net sales 2% 3% 3% 8% Selling, general and administrative 7,599 5,517 4,149 Percentage of net sales 7% 8% 10% 15% 16
  • 17. Net Income growth at over 70% 2011 % change 2010 % change 2009 Net income 25,922 85% 14,013 70% 8,235 17
  • 18. 10-K Business Strategy …committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. 18
  • 19. Structure Purpose Processes/ Systems People Our hybrid version of McKinsey’s Seven S model.
  • 20. 20
  • 21. 10-K Business Strategy …committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. 21
  • 23. 23
  • 24. 24
  • 25. 25
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. 30
  • 31. 31
  • 32. 32
  • 33. 33
  • 34. 34
  • 35. 35
  • 36. 36
  • 37. 37
  • 38. 38
  • 39. 39
  • 40. Make the Connection. Plug into DFW's Premier Collaborative Business Community... http://connectivehub.com/ 40