This document discusses strategies for drug design optimization. It outlines seven aims of drug design including selectivity for the target, activity level, minimal side effects, ease of synthesis, chemical stability, acceptable pharmacokinetic properties, and non-toxicity. It also discusses two important aspects of drug design: pharmacodynamics to improve ability to reach the target, and pharmacokinetics to have an acceptable lifetime. Various strategies are presented to optimize absorption, metabolism, and excretion of drugs in order to efficiently deliver them to their targets.