This document provides guidance on developing an effective communications strategy to overcome NIMBYism (Not In My Backyard opposition) towards supportive housing projects. It recommends identifying who needs to be persuaded, crafting short, positive messages addressing common concerns, and using third-party endorsers to deliver these messages through media and tours of existing projects. Messengers should include those who live near existing projects like police, neighbors, educators, and clergy. The goal is to convey that the project will be well-designed, safe, and a benefit to the community.