The key to your success and the success of your firm is the ability to find new clients. This is especially true in a solo or small law firm. The most effective and affordable way to find new clients is to take advantage of all the opportunities the Internet has to offer. For a solo lawyer, the Internet can level the marketing playing field and allow him or her to compete with seasoned law firms.
The way potential clients look for attorneys has changed in today’s digital age. A recent survey by Pew Research suggests that three out of four people use the Internet when looking for an attorney. The popularity of search engines, social media, and smart phones have become the primary tools for finding lawyers. This new type of communication is more efficient and affordable compared to traditional media such as television and print. The fact is when people are looking for legal help, the Internet plays a huge part in their final decision.
Think about it: would you ask your coworker to recommend a lawyer if you were charged with a crime? Would you ask your relatives to help you look for a DWI lawyer? Most people would rather research these issues in private by searching online. So for a lawyer who wants to get leads and find new clients, he or she must have a robust online presence that includes a client-friendly website, search engine optimization, social media, video, and mobile marketing.
Every day, thousands of potential clients are looking online for lawyers to help them.
Make sure you do not miss out on this huge opportunity to grow your firm. Every savvy 21st century lawyer must be where potential clients are, and that place is online.
Sterling Mckinley, Online Marketing Specialist
Call: 410-630-1287 ext.3