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Client Agency Relationships

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Elements for succesful client - agency relationships.

Published in: Technology, Business
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Client Agency Relationships

  1. 1. 1
  2. 2. 2 The better we know you The our work.
  3. 3. 3 Marketing Sales HR Product Management R&D Engineering Senior Executives With this in mind, client provides multiple touch points (including sales) to round out our perspective
  4. 4. 4 BIG PICTURE Which delivers the
  5. 5. 5 Client also believes different views and even a periodic disagreement ultimately strengthen the work.
  6. 6. 6 Give it to us straight. We can take it. The Good, The Bad & The Unattractive
  7. 7. 7 The job at hand aligns with the budget.
  8. 8. 8 Agency treated as extension of the internal team Defining the Relationship
  9. 9. 9  Mutual respect  Open talk  Empowerment Defining the Relationship
  10. 10. 10 Defining the Relationship Shared responsibility for definition of PR success Defining the Relationship
  11. 11. 11 We don’t mind being pushed to shake up the status quo
  12. 12. 12 Just not
  13. 13. 13 Client Recognizes How We Make Money Product = Time
  14. 14. 14 Our product is a “perishable” (to borrow from the grocery store world) Photo: rick
  15. 15. 15 Client identifies needed processes and reports so the largest possible percent of the budget goes toward program execution.
  16. 16. 16 which prevents paperwork from impeding results
  17. 17. 17 Client Buys into this Premise What Elements Impact the HA Experience? 12% 28% 24% 20% 16% Agency Culture Direct Manager Client Interactions Work Colleagues
  18. 18. 18 Our respective cultures play a role in the simpatico factor.
  19. 19. 19 *** open to a different visual***  Smarts  Egalitarian  Mentoring  Trust  Listening  Accountability  Can-do attitude  Curiosity  Contributions to the success of others  Cross-cultural  Results-driven Here’s what we value
  20. 20. 20 There is a family-like quality to our culture.
  21. 21. 21 We say “family-like” because if your Aunt Harriet isn’t the right fit, you don’t suggest she find another family.
  22. 22. 22 What motivates us?
  23. 23. 23 Two-way Responsiveness
  24. 24. 24
  25. 25. 25 Flow of Information
  26. 26. 26 Feedback Image: tanakawho
  27. 27. 27 Feeling Part of the Team
  28. 28. 28 Inventiveness Image: JJay
  29. 29. 29 Making a visible and meaningful difference
  30. 30. 30 Did I mention we can periodically be temperamental?
  31. 31. 31 caring. It comes with
  32. 32. 32 But we run through walls for our clients.
  33. 33. 33 Europe: Mark Pinsent +44 (0)203 322 6903 North America: Stephen Burkhart 1 408 286-2611 Asia Pacific: Caroline Hsu +852 2581-9380 Global: Lou Hoffman 1 408 286-2611 Thank You IMAGES: CORBIS http://www.hoffman.com

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