Humanifesto: how marketers can reconnect with consumers by adding realness

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Results of the InSites Consulting research project on authentic brands and Generation Y.
Key learnings on what makes brands HUMAN and authentic.

Humanifesto: how marketers can reconnect with consumers by adding realness

  1. 1. Thanks @barbver for the pics
  2. 2. //Uniqueness by stealing from other industries //Template 1     •  Tekst
  3. 3. Domino’s pizza case
  4. 4. QUESTION: What/Who are the most credible information sources to decide whether a jeans brand is appropriate for you?Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
  5. 5. How social media could be more social•  Read instead of write•  Ask for feedback (rather than wait)•  People (staff) instead of company
  6. 6. Thank YOU Hannes Willaert for the slidedeck design
  7. 7. Remember: •  3 sources of authenticity •  Human traits we like (next to WOM) •  Re-humanize with “PEOPLE” ! •  Pick up your book or city postcards •  Keep smiling J !
  8. 8. Real or fake?interactiemomentje www.howcoolbrandsstayhot.com  

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