203 steve johnson says crazy things about prodmgmt (steve johnson)

•

2 likes•142 views

The document provides information about Under10 Consulting and their product development methodology. It includes their contact information, links to their website and book, as well as images and descriptions of their process for planning, building, and delivering products from defining requirements through evaluation, marketing, and delivery. The process is depicted as a wheel to indicate it is iterative and not linear.

Marketing

Steve Johnson
steve@under10consulting.com
@sjohnson717
linkedin.com/in/sjohnson717
Downloads and more at
under10playbook.com/prodcamp
CREATE YOUR PRODUCT ADVENTURE
© 2012-2018 Under10 Consulting
For more, get
Turn Ideas Into Products,
available now on Amazon.
TurnIdeasIntoProducts.info
https://pixabay.com/en/books-bookshelf-library-education-2463779/

© 2012-2018 Under10 Consulting
“ In theory, there is no difference
between theory and practice.
In practice, there is.
attributed to Yogi Berra
What would you say you do here?

47% of time
spent in
unplanned activity
firefighters-870888_1920
© 2012-2018 Under10 Consulting
Do you want to put out fires
or put out products?

© 2012-2018 Under10 Consulting
How do we
sell more of
what we’ve built?
Can we build what
we’ve planned?
Have we planned
the right products?
mammal-908445_1920.png
© 2012-2018 Under10 Consulting
Define Evaluate Describe Schedule Release Launch Enable Analyze
But the process
isn’t a line; it’s a
wheel.
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn

© 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn
© 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn
Define the
who and
what, not
how

© 2012-2018 Under10 Consulting
What templates should I use
in this organization?
Where do I put all the
information about my
products?
What’s the status of my
product?
© 2012-2018 Under10 Consulting
I want to standardize my
team with proven methods
and templates
I need a place to store our
product assets that isn’t in
someone head
I want my team’s output to
look the same, regardless of
who created them

© 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn
Make
time for
briefing
teams
As a user, I want this feature so
that I can have this feature I want

Meghan needs a roadmap report
for the executives so she can show
the status of major deliverables
92
Ron Jeffries advocates the form of “Card,
Conversation, Confirmation“ for stories.

© 2012-2018 Under10 Consulting
Planning
Ready Working Accepted
Released

© 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
learn
Make
time for
briefing
teams

Focus your
promotions on
significant drop-offs.
© 2012-2018 Under10 Consulting
DESCRIBE
DEFINE
EVALUATEMARKET
BUILD
DELIVER
Where will you
begin your
adventure?

rafting-661716_1920
© 2012-2018 Under10 Consulting
“ When I do my job right,
there’s no sign of it;
disasters just fail to occur.
Herman Wouk
War and Remembrance

© 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
MARKET CUSTOMER
?
FUTURENOW
Product
Support
© 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
FUTURENOW
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION

© 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
FUTURENOW
Product
Management
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION
© 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
FUTURENOW
Product
Management
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION
Customer
discovery

© 2012-2018 Under10 Consulting
Development
Marketing
Services
Sales
FUTURENOW
Product Strategy
Product Planning
Product Growth
NEXT
MARKET CUSTOMER
PROBLEMS SOLUTIONS EXECUTION
© 2012-2018 Under10 Consulting
We can plan
the right products
We can build
what we’ve planned
We can sell
what we’ve built
mammal-908445_1920.png

© 2012-2018 Under10 Consulting
Under10: Managing the Business of Software
Method
documented in
From Ideas to
Products.
Workshops
based on the latest
thinking on product
management.
Software
all your product
information in one
place.
© 2012-2018 Under10 Consulting
For more, get
Turn Ideas Into Products,
available now on Amazon.
TurnIdeasIntoProducts.info
https://pixabay.com/en/books-bookshelf-library-education-2463779/

© 2012-2018 Under10 Consulting
Our goal is to
turn ideas into successful
products systematically.

Doug Sleeter Keynote Address from Solutions14 Accounting Solutions Conference: This is our 11th annual conference. And I am SO pleased to welcome you to what I think you’ll agree is our most valuable conference yet. At The Sleeter Group, we spend all year designing the best conference experience for you, and you, and you. And all of our partners. Today, I want to talk about VALUE. Because VALUE is the one single thing that drives business success. It’s also the one thing people think they understand, but the perception of value is being disrupted by technology and client expectations. If you’re not convinced, I’m here to make that case.

From warmgun.com: You’re Hired! Strategies for Finding the Perfect Fit In the UX world, Kim Goodwin is a big deal. A regular on the UX conference circuit. Bestselling author of “Designing for the Digital Age.” Team builder and UX evangelizer at PatientsLikeMe. Kim knows design—and designers. She’s hired, fired, and coached loads of them for her own teams and for clients, too. Kim understands the challenges of a competitive job market. The candidate with the most impressive résumé isn’t always the smartest choice. It’s not always easy to tell the diamond-in-the-rough from the shiny-but-fake. But Kim’s figured out how to find the hidden gems. Kim shares insights that help folks on both sides of the interview table. Learn how to define and articulate the skills you’re hiring for, and how to build a framework for evaluating candidates. Understanding what makes a good hire will help job seekers present themselves to hiring managers in the most effective manner.

How to Use HubSpot And Wistia

HUG Atlanta

ZERO Pitch deck // New generation of investors redefining value.

Niels van Boheemen

B2B Marketing: The Evidence crunched - Afternoon session

Earnest

Shakr

500 Startups

500 Miami Launch: Contentools

500 Startups

Startup Founder 101 - Dave Parker

Dave Parker

How To Conduct A Complete AdWords Audit

Patrick Gordon

What is Growth Driven Web Design: A Guide

Luminate Digital

Greets Events & Promotions

Vijay Prajapati

Perspectives 2013 online versionkatrinas1983

WebinarSiby Vinu Thomas

FREE! How to Conceptualize Your Idea into a Fundable Startup/Investor Gary Jinks

ideatoipo

In this webinar angel investor Gary Jinks will walk you step by step through a proven framework to help you create or refine your idea into a fundable startup. One area that differentiates successful entrepreneurs from entrepreneurs that fail is their ability to clearly communicate (and see) the pathway from vision to opportunity -- and market fit (right product). Webinar participants will be able to go through this process together with a seasoned angel investor who has worked with many entrepreneurs and helped them take their startups to the next level.

500’s Demo Day Batch 12 >> Yellowdig

500 Startups

Seo bar camp presentation - how to scale your agencyChee Wan

Adg Portfolio

itvoir

BatemanDesignGroup-5-ReasonsJulie Bateman

Why you need Lean Thinking in your Digital Transformation

Institut Lean France

Companies are more and more interested in so-called “digital transformations”, be it for the opportunity to optimize and innovate business models or because they fear they will fall behind their competitors or the most disruptive players in the market. Changing customer expectations increasingly include products and service based on digital technologies, the use of mobile devices, Internet of Things (IoT), cloud computing, data analysis, and so on. This opens up many opportunities for organizations that have not yet been explored in their entirety. For us to tap into the full potential of digital technologies, however, we need to integrate lean into our strategic thinking, to ensure that our digital transformations actually help us to add value and eliminate waste. Disconnected technology-based initiatives that lack a clear purpose won’t go very far. A presentation by Lean Institute Brasil director Christopher Thompson at the Lean Digital Summit 2018. Discover more Lean IT stories on www.lean-digital-summit.com

Time Mastery Workshop: Taking Back Control of Your Day

Surefire Local

Time is our most precious resource and you know full well how valuable time becomes when you’re managing a business. If you’ve ever found yourself stressed over not having enough time to accomplish all that you need to, this chat is for you. During this free online training, Mark G. Richardson walks you through the techniques and tools that'll make you more efficient at managing your time and running your home services business. This system has been developed and taught to business owners and home services contractors for the past 25 years. Some of the things you'll learn are: - The differences in being efficient vs. effective; and understanding proactive vs. reactive time - The essential steps to establish a time mastery system that empowers you to take control of your time - Time-Tested tactics you need to know to avoid common mistakes that cost you valuable time "Probably the most important time manage training seminar I have ever attended. I took this seminar early in my career and have used it throughout my professional life in a variety of roles. Mark's system is easy to implement into your daily workflow, and it will increase your productivity without adding more hours to your day." - Tim Burch, Vice President, Middleburg Office at BOWA

Innovate your Planning Process

Steve Johnson

Products today are released despite the process. Most teams are dealing with a chaotic process that few understand. And yet, every organization is unique—so your planning process should be too. Most organizations need a small number of living documents—fewer than 10—to guide product innovation and provide consistency in process and roles. In this session, we’ll show how to use the Quartz Open Framework canvas to define a nimble planning process that determines which activities, artifacts and roles are necessary in your business. Throw out your existing methods and start again. Create an innovative process that aligns with the agility of your organization.

Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers Instead

Aggregage

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

What's hot

MageDirect

Hiring for the perfect fit - Warm Gun 2014 - opening keynote

Kim Goodwin

How to Use HubSpot And Wistia

HUG Atlanta

ZERO Pitch deck // New generation of investors redefining value.

Niels van Boheemen

B2B Marketing: The Evidence crunched - Afternoon session

Earnest

Shakr

500 Startups

500 Miami Launch: Contentools

500 Startups

Startup Founder 101 - Dave Parker

Dave Parker

How To Conduct A Complete AdWords Audit

Patrick Gordon

What is Growth Driven Web Design: A Guide

Luminate Digital

Greets Events & Promotions

Vijay Prajapati

Perspectives 2013 online versionkatrinas1983

WebinarSiby Vinu Thomas

FREE! How to Conceptualize Your Idea into a Fundable Startup/Investor Gary Jinks

ideatoipo

500’s Demo Day Batch 12 >> Yellowdig

500 Startups

Seo bar camp presentation - how to scale your agencyChee Wan

Adg Portfolio

itvoir

BatemanDesignGroup-5-ReasonsJulie Bateman

Why you need Lean Thinking in your Digital Transformation

Institut Lean France

Time Mastery Workshop: Taking Back Control of Your Day

Surefire Local

What's hot (20)

MageDirect

Hiring for the perfect fit - Warm Gun 2014 - opening keynote

How to Use HubSpot And Wistia

ZERO Pitch deck // New generation of investors redefining value.

B2B Marketing: The Evidence crunched - Afternoon session

Shakr

500 Miami Launch: Contentools

Startup Founder 101 - Dave Parker

How To Conduct A Complete AdWords Audit

What is Growth Driven Web Design: A Guide

Greets Events & Promotions

Perspectives 2013 online version

Webinar

FREE! How to Conceptualize Your Idea into a Fundable Startup/Investor Gary Jinks

500’s Demo Day Batch 12 >> Yellowdig

Seo bar camp presentation - how to scale your agency

Adg Portfolio

BatemanDesignGroup-5-Reasons

Why you need Lean Thinking in your Digital Transformation

Time Mastery Workshop: Taking Back Control of Your Day

Similar to 203 steve johnson says crazy things about prodmgmt (steve johnson)

Innovate your Planning Process

Steve Johnson

Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers Instead

Aggregage

Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers Instead

Hannah Flynn

Three things keep company leaders awake at night: 1) Can we sell more of what we built? 2) Can we build what we’ve planned? And 3) Are we planning the right things? Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

LinkedIn Profile Optimization - Mike Weiss

Client Engagent Academy

Iris & IPA Eff Week

Iris

Outlander mikebikes

Chakshu Motta

How to write a marketing plan 2020

Fraser Hay

How to write a marketing plan 2020 is an overview of the coaching and consultancy solution from www.growyourbusiness.tv to help small business owners to plan, document and execute a marketing plan. If you want to know how to write a marketing plan in 2020, then check out this document, then get in touch. TAGS: How to write a marketing plan 2020, How to write a marketing plan, How to write a marketing plan in 2020, How to write a marketing plan for small business, How to plan your marketing, marketing plan checklist, marketing plan, online marketing plan, social media marketing plan template 2020, marketing plan 2020, how to write a marketing strategy, small business marketing, small business marketing plan checklist, marketing planning, marketing plan template 2020

Perspectives 2013

Reactive, part of Accenture Interactive

How to Scale as an Entrepreneur by CreditKarma Dir. of Product

Product School

Mykel Dixon's Services Guide 2018

Mykel Dixon

Top Web Development & Social Media Agency in UAE | Brainy Bulls Company Profile

Syed Waqas Saghir

Brainy Bulls is the result of our desire to provide our clients the absolute best of what technology and innovation have to offer in a digital business environment. Our ultimate goal is to offer the finest services and improve the overall growth of our clients' businesses within the cut-throat market. A solid foothold of creative ideas, expertly seasoned skills and the ability to deliver a product with the highest efficiency is what drives us strongly in the international market. Our unmatched technical skills, creative capabilities, professional experience of years, intuitive understanding of the industry and innovative strategies will really upscale and upgrade your business.

Strategy Management

Andrew Pearson

Strategy, of course, has engaged the attention of business people ever since it was first spoken, and many great books have been written in an attempt to expound it. In spite of all that has been written about business strategy and not wishing to add anything further to the subject in an exhaustive sense, my plan is to contend with something of the advantages that are to be gained by strategists taking a dynamic view of strategy. This small book covers a range of subjects connected with strategy formulation and management. It should not be taken as the be all and end all of strategy nor should it be considered as an exhaustive piece on the subject. But the 12 items included herein offer the tools to craft superior strategies - without the verbiage!

Small business marketing plan 2020

Fraser Hay

small business marketing plan 2020 is an overview of the coaching and consultancy solution from www.growyourbusiness.tv to help small business owners to plan, document and execute a marketing plan. If you want to know how to write a marketing plan in 2020, then check out this document, then get in touch. TAGS: small business marketing plan 2020, How to write a marketing plan, How to write a marketing plan in 2020, How to write a marketing plan for small business, How to plan your marketing, marketing plan checklist, marketing plan, online marketing plan, social media marketing plan template 2020, marketing plan 2020, how to write a marketing strategy, small business marketing, small business marketing plan checklist, marketing planning, marketing plan template 2020, small business marketing plan

Business Growth Services

SGI Consultants

Final Business Strategy a Fresh Approach

Pauline Bright

Building effective salesforce for growth

Liew Wei Da Andrew

04 developing a high income generation e commerce web siteDr. Mark D. Yates

Kind geek ultimate-sales-guide-2018

Timetogrowup

Employer branding for Hiring Talent

Ruchi Bhatia

Similar to 203 steve johnson says crazy things about prodmgmt (steve johnson) (20)

Innovate your Planning Process

Stop Guessing, Start Knowing: Maybe We Should Be Problem Managers Instead

LinkedIn Profile Optimization - Mike Weiss

Iris & IPA Eff Week

Outlander mikebikes

How to write a marketing plan 2020

Perspectives 2013

How to Scale as an Entrepreneur by CreditKarma Dir. of Product

Mykel Dixon's Services Guide 2018

Top Web Development & Social Media Agency in UAE | Brainy Bulls Company Profile

Strategy Management

Small business marketing plan 2020

Business Growth Services

Final Business Strategy a Fresh Approach

Building effective salesforce for growth

04 developing a high income generation e commerce web site

Kind geek ultimate-sales-guide-2018

Employer branding for Hiring Talent

More from ProductCamp Boston

175 Product Manager as a Leader

ProductCamp Boston

ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day. Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development. www.ProductCampBoston.org

B2B Buyers don't Trust what we say about our products

ProductCamp Boston

Building a Weatherproof Framework - How to Survive the Product Launch Storm i...

ProductCamp Boston

Getting your Product Noticed

ProductCamp Boston

A lifecycle for microservices

ProductCamp Boston

178 - Design Discovery Workshops

ProductCamp Boston

113 -Product Marketing and the Collaboration with Product Management - sessio...

ProductCamp Boston

108 - 3 Trends Impacting Messaging and Content

ProductCamp Boston

Why do product managers need to be more vulnerable

ProductCamp Boston

172 - How Not to Kill each other

ProductCamp Boston

Connecting Product Decisions to Revenue

ProductCamp Boston

107 - It's not easy starting new: career transitioning to product, starting ...

ProductCamp Boston

How can ANYONE do UX Research?

ProductCamp Boston

181 - What Skills Do I Need To Really Succeed As A PM

ProductCamp Boston

177 - Team-Based Innovation

ProductCamp Boston

163 - Customer Centric Product Management - How To Be Awesome

ProductCamp Boston

159 - Strategic UX Research

ProductCamp Boston

158 - Product Management for Enterprise-Grade platforms

ProductCamp Boston

153- Experience Maps: Essential Tool in Product Innovation Strategies

ProductCamp Boston

152 - Confident Communication

ProductCamp Boston

More from ProductCamp Boston (20)

175 Product Manager as a Leader

B2B Buyers don't Trust what we say about our products

Building a Weatherproof Framework - How to Survive the Product Launch Storm i...

Getting your Product Noticed

A lifecycle for microservices

178 - Design Discovery Workshops

113 -Product Marketing and the Collaboration with Product Management - sessio...

108 - 3 Trends Impacting Messaging and Content

Why do product managers need to be more vulnerable

172 - How Not to Kill each other

Connecting Product Decisions to Revenue

107 - It's not easy starting new: career transitioning to product, starting ...

How can ANYONE do UX Research?

181 - What Skills Do I Need To Really Succeed As A PM

177 - Team-Based Innovation

163 - Customer Centric Product Management - How To Be Awesome

159 - Strategic UX Research

158 - Product Management for Enterprise-Grade platforms

153- Experience Maps: Essential Tool in Product Innovation Strategies

152 - Confident Communication

Recently uploaded

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

levuag

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Marketing Management Notes Philip Kotler

LaveenaShanker

Digital Marketing Training In Bangalore

syedasifsyed46

SEO as the Backbone of Digital Marketing

Felipe Bazon

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Recently uploaded (20)

De-risk Your Digital Evolution - Hannah Grap

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Marketing as a Primary Revenue Driver - Lee Levitt

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

10 Videos Any Business Can Make Right Now! - Shelly Nathan

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

ThinkNow 2024 Consumer Financial Wellness Report

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Coca Cola Branding Strategy and strategic marketing plan

Marketing Management Notes Philip Kotler

Digital Marketing Training In Bangalore

SEO as the Backbone of Digital Marketing

Winning local SEO in the Age of AI - Dennis Yu

203 steve johnson says crazy things about prodmgmt (steve johnson)

1. Steve Johnson steve@under10consulting.com @sjohnson717 linkedin.com/in/sjohnson717 Downloads and more at under10playbook.com/prodcamp CREATE YOUR PRODUCT ADVENTURE © 2012-2018 Under10 Consulting For more, get Turn Ideas Into Products, available now on Amazon. TurnIdeasIntoProducts.info https://pixabay.com/en/books-bookshelf-library-education-2463779/

4. © 2012-2018 Under10 Consulting How do we sell more of what we’ve built? Can we build what we’ve planned? Have we planned the right products? mammal-908445_1920.png © 2012-2018 Under10 Consulting Define Evaluate Describe Schedule Release Launch Enable Analyze But the process isn’t a line; it’s a wheel. DESCRIBE DEFINE EVALUATEMARKET BUILD DELIVER learn

6. © 2012-2018 Under10 Consulting What templates should I use in this organization? Where do I put all the information about my products? What’s the status of my product? © 2012-2018 Under10 Consulting I want to standardize my team with proven methods and templates I need a place to store our product assets that isn’t in someone head I want my team’s output to look the same, regardless of who created them

8. Meghan needs a roadmap report for the executives so she can show the status of major deliverables 92 Ron Jeffries advocates the form of “Card, Conversation, Confirmation“ for stories.

13. © 2012-2018 Under10 Consulting Development Marketing Services Sales MARKET CUSTOMER ? FUTURENOW Product Support © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION

14. © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW Product Management MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW Product Management MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION Customer discovery

15. © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW Product Management MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION Win/Loss analysis © 2012-2018 Under10 Consulting Development Marketing Services Sales Product Management MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION FUTURENOWNEXT

16. © 2012-2018 Under10 Consulting Development Marketing Services Sales FUTURENOW Product Strategy Product Planning Product Growth NEXT MARKET CUSTOMER PROBLEMS SOLUTIONS EXECUTION © 2012-2018 Under10 Consulting We can plan the right products We can build what we’ve planned We can sell what we’ve built mammal-908445_1920.png

17. © 2012-2018 Under10 Consulting Under10: Managing the Business of Software Method documented in From Ideas to Products. Workshops based on the latest thinking on product management. Software all your product information in one place. © 2012-2018 Under10 Consulting For more, get Turn Ideas Into Products, available now on Amazon. TurnIdeasIntoProducts.info https://pixabay.com/en/books-bookshelf-library-education-2463779/

203 steve johnson says crazy things about prodmgmt (steve johnson)

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to 203 steve johnson says crazy things about prodmgmt (steve johnson)

Similar to 203 steve johnson says crazy things about prodmgmt (steve johnson) (20)

More from ProductCamp Boston

More from ProductCamp Boston (20)

Recently uploaded

Recently uploaded (20)

203 steve johnson says crazy things about prodmgmt (steve johnson)