Luminate Digital tackle the ins and outs of web design like its never been done before. Growth-driven design, a methodology perfect for businesses primed to generate leads online.

1. WHAT IS
GROWTH-DRIVEN DESIGN:
A GUIDE

2. INTRODUCTION
You’re likely here because you know that (let the trumpets sound)
- traditional web design is over. Gone are the days of headache-
filled redesigns, stale online presence and wasted money and
resources.
The time is now. The method is (drumroll)… Growth-Driven Design,
or GDD for short.
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3. With our guide, you have the power to grow your business’ lead
generation for less. Less money, less time and less resources spent.
With GDD you can, and by at least 61% percent!
Through traditional means, businesses usually end up weaving a
web so big that it becomes too tangled to work with. Through
GDD, you’ll have the opportunity to invest in a web design process
that really works in the long-term, using only what you need.
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4. STRATEGY
Aim: Understand your audience and how your website will solve their problems
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5. 1. GOALS
Goal Setting
The process of identifying something you want to accomplish and
establishing measurable goals and timeframes.
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6. 2. PERSONAS/USERS
What are buyer personas?
A fictional representation of your ideal customer based on common
characteristics your audience shares
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7. 3. FUNDAMENTAL ASSUMPTIONS
What are assumptions?
More than just guessing. Reasoned assumptions identify the core
elements of your business and website
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8. 4. RESEARCH
What research does:
Thorough research helps you to further understand several aspects of
your business on a systematic basis to:
• establish the facts
• gain in-depth knowledge and;
• Formulate new conclusions
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9. 5. WISH LISTS
Not That Coffee Machine on Amazon from Five Years Ago
When you’ve completed your goals, personas, assumptions and research,
the wish lists contains an itemisation of what your organisation needs:
• Goods
• Services
• Processes
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10. LAUNCH PAD
Aim: Quickly build a website that performs more effectively than your current
offering, with the aim to expand on over time
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11. 6. 80/20 RULE
The Pareto Principle of High-Value Webpages
80 per cent of the effects of your website are a result of 20% of the pages
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12. 7. CORE ITEM HYPOTHESIS
What is the Hypothesis Statement in GDD?
An educated guess of the relationship between factors that can be tested
to see what holds true.
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13. 8. WEBSITE IMPLEMENTATION PROCESS
It’s Time to Do Something With All of That Data
The process of building a website based on gathering all necessary
content needed and passing from the design stage to completion and
eventually launch.
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14. 9. DATA COLLECTION
What Are Your Site Visitors Telling You?
Data Collection is the process of gathering and measuring
information on targeted variables in an established systematic
fashion, which then enables the answering of relevant questions
and evaluate outcomes.
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15. HARVEST
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16. 10. CONTINUOUS IMPROVEMENT
A Commitment to Online Excellence
Continuous Improvement is the ongoing effort to improve the website. In
Growth-Driven Design, these iterations and rollouts can be incremental
improvements over time or breakthrough improvement all at once.
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17. READY FOR MORE?
Want to see some examples and get the full picture of Growth-Driven
Design?
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18. DOWNLOAD THE FULL
PRESENTATION
WHAT IS GROWTH-DRIVEN DESIGN GUIDE
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19. CHECK OUT EVEN
MORE RESEARCH
THE LUMINATE.DIGITAL RESOURCES CENTER
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20. ABOUT
LUMINATE.DIGITAL
We are a Digital Growth Agency for the professional services sector,
including law, accountancy, financial services, insolvency practitioners and
more. We specialise in enabling companies to attract more customers,
increase revenue and grow their business.
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21. ABOUT
LUMINATE.DIGITAL
Our focused inbound marketing and growth-driven web design processes
generate more leads, deliver ROI and achieve business goals. Together, your
business will face the challenges of the modern, responsive environment.
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22. Redesign your website & be agile for customer activity through Luminate Digital’s Certified
Growth Driven Design expertise. Step by step, you can:
● Keep generating leads with little downtime
● Realise responsive design compatible with any browser.
● Collaborative action plans that track visits and produce stronger UX
ABOUT
GROWTH-DRIVEN DESIGN
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23. SPEAK WITH US
W: luminate.digital E: Contact UsT: 0161 359 6092
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