Marketing Presentation to the Marketing Committee on Tuesday, June 24

1. Marketing Committee Meeting
South Florida Fair

2. 2015 South Florida Fair
 Logo

4. 2015 South Florida Fair
 Budgets

5. Event Marketing
 Spookyville
 Logo

7. Event Marketing
 Spookyville
 Logo
 Advertising Plan

8. Spookyville Advertising
2012 2013
Palm Beach Post – PRINT . . . . . $6,400 Palm Beach Post – PRINT . . . . $1,550
Palm Beach Post – ONLINE . . . $1,070 Palm Beach Post – ONLINE . . $6,075
Sun-Sentinel – PRINT . . . . . . . . . $2,100 Sun-Sentinel – PRINT . . . . . . . . $0
Sun-Sentinel – ONLINE . . . . . . . $400 Sun-Sentinel – ONLINE . . . . . . $2,000
Radio . . . . . . . . . . . . . . . . . . . . . $9,000 Radio . . . . . . . . . . . . . . . . . . . . $9,000
Other Print & On-site . . . . . . . . . $865 Other Print & On-site . . . . . . . $1,095
Other Online . . . . . . . . . . . . . . . $295 Other Online . . . . . . . . . . . . . $295

9.  PalmBeachCulture.com
 MacaroniKid.com
 KeepingUpWithKids.com
 Floridaweekly.com
 BrowardPalmBeach.com
 FunSeekersUSA.com
 FolioPB.com
 ParentPark.com
 TCPalm.com
Free listings Partner listings
• PBCattractions.com
• FFEA.com
• VisitFlorida.com
• PalmBeachFL.com
• PBC Chambers
•WRMF.com
•WIRK.com
•SUNNY1079.com

11. Event Marketing
 Spookyville
 Logo
 Advertising Plan
 Welcome suggestions, ideas, etc.

12. Event Marketing
 Spookyville
 Bluegrass Event

13. Event Marketing
 Spookyville
 Bluegrass Event
 BBQ Event

14. General Marketing
 Website
 Specialized on Fairs
 Responsive Design
 Integrated Email Marketing
 Quarterly Feature Update
 Easier Interface and Content Management System
 Mobile Content Management
 More sponsor/sales oriented
 Interactive Event Schedule

16. General Marketing
 Rodeo Austin
 South Carolina State Fair
 Delaware State Fair
 East Texas State Fair
 Colorado State Fair
 Heart of Texas Fair & Rodeo

17. General Marketing
 Website
 IdeaBar
 June 18 – Online Audit = 78%
 The evolution of websites, the proliferation of mobile devices,
and the big shift in consumer behavior towards mobile
search.
 81%” spontaneous purchases are made on mobile. Positive
experience on our website no matter what device.
 Responsive Design. No matter what the next new tech
device roll out is.
 Google and Local searches.

18. General Marketing
 Website
 IdeaBar

19. General Marketing
 Website
 IdeaBar
 Year-round Efforts through Online listings & Social Media

20.  PalmBeachCulture.com
 MacaroniKid.com
 KeepingUpWithKids.com
 Floridaweekly.com
 BrowardPalmBeach.com
 FunSeekersUSA.com
 FolioPB.com
 ParentPark.com
 TCPalm.com
 OrlandoSentinel.com
 Z-vents.com
 AroundWellington.net
Free listings
 SouthFloridaFinds.com
 SunSentinel.com/Lifestyle
 PalmBeachIllustrated.com
 AmericanTowns.com
 TownCrierOnline.com
 PalmBeach365.com
 MiamiHerald.com/events
 PBPulse.com
 PalmBeachWired.com
 DailyPress.com
 TheJournalPalmBeach.com

21. Partner listings
• PBCattractions.com
• FFEA.com
• VisitFlorida.com
• PalmBeachFL.com
• PBC Chambers

22. Social Media - Facebook

23. Social Media - Facebook

24. Social Media - Facebook

25. Social Media - Twitter

26. Social Media - Twitter