How CoVid19 has changed the way user search online, as they are now LOOKING FOR TRUSTWORTHY INFORMATION - a March 2020 Edelman Trust Barometer CoronaVirus special report
Corona virus pandemic impact on digital advertising industryYieldbird
ย
The safety measures imposed by the governments of almost all countries to protect their citizens will most probably trigger a period of economic turmoil much bigger than the 2008 crisis. This means that while protecting our health, we need to also start thinking about the future. To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential future implications of the pandemic; and we have set out ways to navigate this difficult situation. We hope the will prove useful to you in terms of making all necessary business decisions.
COVID-19 pandemic impact on digital advertising industry Yieldbird
ย
To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential future implications of the pandemic; and we have set out ways to navigate this difficult situation. We hope the will prove useful to you in terms of making all necessary business decisions.
Corona virus pandemic impact on digital advertising industryYieldbird
ย
The safety measures imposed by the governments of almost all countries to protect their citizens will most probably trigger a period of economic turmoil much bigger than the 2008 crisis. This means that while protecting our health, we need to also start thinking about the future. To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential future implications of the pandemic; and we have set out ways to navigate this difficult situation. We hope the will prove useful to you in terms of making all necessary business decisions.
COVID-19 pandemic impact on digital advertising industry Yieldbird
ย
To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential future implications of the pandemic; and we have set out ways to navigate this difficult situation. We hope the will prove useful to you in terms of making all necessary business decisions.
The 2017 Digital News Report surveyed 70,000 people across 36 markets on five continents to provide new insights into our digital news consumption. This research is a reminder that the digital revolution is full of contradictions and exceptions. These differences are captured in individual country pages that can be found towards the end of the report. They contain critical industry context written by experts as well as key charts and data points.
The report explores news consumption in: Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Singapore, Slovakia, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom and the United States of America.
As well as country-by country analysis, the report also contains an essay by Melissa Bell, Publisher and Co-founder of Vox Media and an executive summary by Lead Author Nic Newman. Explore the report, along with a video breakdown and full interactive graphics, on our Digital News Report website: http://digitalnewsreport.org/.
Supplementary report to the 2015 Digital News Report. Including information on six new countries: Austria, the Czech Republic, Poland, Portugal, the Netherlands and Turkey.
Media consumption changes in COVID QuarantineYuliya Buchak
ย
The beginning of the quarantine in Ukraine and its consequences have influenced not only on the general consumer behavior but also on their media consumption. Havas Helia explores the state of the media market and presents a short overview for the first month of quarantine.
In Turkey, consumersโ income and household finances have been affected by COVID-19. A majority of Turkish consumers are concerned about personal health, the economy, and the duration of the crisis. Both the observed effects and the uncertainty around the situation are manifesting as decreased spending across most categories. A spike in online spending on household essentials and entertainment is expected to continue, at least in the short term.
These exhibits are based on survey data collected in Turkey from April 7โ9, 2020. Check back for regular updates on Turkish consumer sentiments, behaviors, income, spending, and expectations.
Consumers in the Dominican Republic are concerned about the COVID-19 crisis and uncertain about its impact on the economy. Over 50 percent of consumers have mixed feelings about economic recovery.
These exhibits are based on survey data collected in the Dominican Republic from September 1โ29, 2020. Check back for regular updates on consumer sentiments, behaviors, income, spending, and expectations.
As containment measures have been lifted, Australian consumersโ optimism has returned to April levels, though spending intent is still negative.
These exhibits are based on survey data collected in Australia from Sep 4โ7, 2020. Check back for regular updates on Australian consumer sentiments, behaviors, income, spending, and expectations.
While American optimism on economic recovery continues to recover, over half of US consumers do not expect their routines to return until the latter half of 2021.
These exhibits are based on survey data collected in US from November 9โ13, 2020. Check back for regular updates on American consumer sentiments, behaviors, income, spending, and expectations.
Understanding Online Healthcare Conversations Around Glucose Monitoring Devices - We at Medsocial compared the user experience of four major glucose monitoring devices shared over various social channels. - https://medsocial.ai/
COVID-19: Conspiracies and Confusions and the link with Social MediaIpsos UK
ย
There is a toxic mix between underlying beliefs, misleading information and how people act around the COVID-19 coronavirus pandemic according to a new survey by Ipsos MORI and The Policy Institute and King's College London.
Are digital and social media fuelling a more partisan, less rational political discourse? With more people relying on social media for news , both the Brexit result in the UK and the rise of Donald Trump in the US have raised concerns around the growth of echo chambers and the reliability and accuracy of news on social media - while trust in mainstream news is low in many countries.
The Reuters Institute has released the results of qualitative research conducted in February 2016 by Kantar Media, looking at issues of brand and trust in an increasingly fragmented distributed news environments, where aggregators and social media play a key role. The project covers four countries โ Germany, Spain, the UK and US โ with a series of pre-tasked discussion groups, allowing for detailed investigation into peopleโs digital news habits and preferences.
Do people remember the news brand when they visit a story via a social media or search engines? By employing a tracking study and a survey we find that less than half could remember the name of the news brand when visiting a story via a sideways access.
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
As the governmentโs COVID-19 restrictions ease, Filipino consumers are cautiously resuming spending activity. While overall optimism remained the same from April to October, optimism in the lowest income group dropped significantly, while those in the highest income group increased. Optimism among 20- to 24-year-olds also declined. Additionally, approximately 50 percent of respondents believe their finances will be impacted for at least six more months, up from only about 10 percent last April. Overall decreases in spending are expected to soften after the pandemic, but most categories will likely see spending declines linger for the long term.
These exhibits are based on survey data collected in the Philippines from April 17 to 20, and October 1 to 12, 2020.
Belgian confidence about the economy during the COVID-19 crisis is beginning to increase, but spending intent is still below pre-COVID-19 levels.
These exhibits are based on survey data collected in Belgium from June 18โ21, 2020. Check back for regular updates on Belgian consumer sentiments, behaviors, income, spending, and expectations.
The prevailing sentiment among Polish consumers is similar to those in other European countries, with uncertainty about health and the economy as the biggest concerns. With over half of Poles expecting their income to decrease, we observe a sharp decline in consumersโ intentions to purchase discretionary products, especially in-store. It is also important to note that the majority of Poles expect their finances and personal routines to be impacted for more than four months.
These exhibits are based on survey data collected in Poland from April 2โ5, 2020. Check back for regular updates on Polish consumer sentiments, behaviors, income, spending, and expectations.
2020 edelman Trust Barometer Brands and the CoronavirusAmel Ait Ahcene
ย
#Trustbarometer Brands Secial Report: Brand Trust and the Coronavirus that reveals the power and necessity of brands, as well as their urgent need to act during the #Coronavirus.
The 2017 Digital News Report surveyed 70,000 people across 36 markets on five continents to provide new insights into our digital news consumption. This research is a reminder that the digital revolution is full of contradictions and exceptions. These differences are captured in individual country pages that can be found towards the end of the report. They contain critical industry context written by experts as well as key charts and data points.
The report explores news consumption in: Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Singapore, Slovakia, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom and the United States of America.
As well as country-by country analysis, the report also contains an essay by Melissa Bell, Publisher and Co-founder of Vox Media and an executive summary by Lead Author Nic Newman. Explore the report, along with a video breakdown and full interactive graphics, on our Digital News Report website: http://digitalnewsreport.org/.
Supplementary report to the 2015 Digital News Report. Including information on six new countries: Austria, the Czech Republic, Poland, Portugal, the Netherlands and Turkey.
Media consumption changes in COVID QuarantineYuliya Buchak
ย
The beginning of the quarantine in Ukraine and its consequences have influenced not only on the general consumer behavior but also on their media consumption. Havas Helia explores the state of the media market and presents a short overview for the first month of quarantine.
In Turkey, consumersโ income and household finances have been affected by COVID-19. A majority of Turkish consumers are concerned about personal health, the economy, and the duration of the crisis. Both the observed effects and the uncertainty around the situation are manifesting as decreased spending across most categories. A spike in online spending on household essentials and entertainment is expected to continue, at least in the short term.
These exhibits are based on survey data collected in Turkey from April 7โ9, 2020. Check back for regular updates on Turkish consumer sentiments, behaviors, income, spending, and expectations.
Consumers in the Dominican Republic are concerned about the COVID-19 crisis and uncertain about its impact on the economy. Over 50 percent of consumers have mixed feelings about economic recovery.
These exhibits are based on survey data collected in the Dominican Republic from September 1โ29, 2020. Check back for regular updates on consumer sentiments, behaviors, income, spending, and expectations.
As containment measures have been lifted, Australian consumersโ optimism has returned to April levels, though spending intent is still negative.
These exhibits are based on survey data collected in Australia from Sep 4โ7, 2020. Check back for regular updates on Australian consumer sentiments, behaviors, income, spending, and expectations.
While American optimism on economic recovery continues to recover, over half of US consumers do not expect their routines to return until the latter half of 2021.
These exhibits are based on survey data collected in US from November 9โ13, 2020. Check back for regular updates on American consumer sentiments, behaviors, income, spending, and expectations.
Understanding Online Healthcare Conversations Around Glucose Monitoring Devices - We at Medsocial compared the user experience of four major glucose monitoring devices shared over various social channels. - https://medsocial.ai/
COVID-19: Conspiracies and Confusions and the link with Social MediaIpsos UK
ย
There is a toxic mix between underlying beliefs, misleading information and how people act around the COVID-19 coronavirus pandemic according to a new survey by Ipsos MORI and The Policy Institute and King's College London.
Are digital and social media fuelling a more partisan, less rational political discourse? With more people relying on social media for news , both the Brexit result in the UK and the rise of Donald Trump in the US have raised concerns around the growth of echo chambers and the reliability and accuracy of news on social media - while trust in mainstream news is low in many countries.
The Reuters Institute has released the results of qualitative research conducted in February 2016 by Kantar Media, looking at issues of brand and trust in an increasingly fragmented distributed news environments, where aggregators and social media play a key role. The project covers four countries โ Germany, Spain, the UK and US โ with a series of pre-tasked discussion groups, allowing for detailed investigation into peopleโs digital news habits and preferences.
Do people remember the news brand when they visit a story via a social media or search engines? By employing a tracking study and a survey we find that less than half could remember the name of the news brand when visiting a story via a sideways access.
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
As the governmentโs COVID-19 restrictions ease, Filipino consumers are cautiously resuming spending activity. While overall optimism remained the same from April to October, optimism in the lowest income group dropped significantly, while those in the highest income group increased. Optimism among 20- to 24-year-olds also declined. Additionally, approximately 50 percent of respondents believe their finances will be impacted for at least six more months, up from only about 10 percent last April. Overall decreases in spending are expected to soften after the pandemic, but most categories will likely see spending declines linger for the long term.
These exhibits are based on survey data collected in the Philippines from April 17 to 20, and October 1 to 12, 2020.
Belgian confidence about the economy during the COVID-19 crisis is beginning to increase, but spending intent is still below pre-COVID-19 levels.
These exhibits are based on survey data collected in Belgium from June 18โ21, 2020. Check back for regular updates on Belgian consumer sentiments, behaviors, income, spending, and expectations.
The prevailing sentiment among Polish consumers is similar to those in other European countries, with uncertainty about health and the economy as the biggest concerns. With over half of Poles expecting their income to decrease, we observe a sharp decline in consumersโ intentions to purchase discretionary products, especially in-store. It is also important to note that the majority of Poles expect their finances and personal routines to be impacted for more than four months.
These exhibits are based on survey data collected in Poland from April 2โ5, 2020. Check back for regular updates on Polish consumer sentiments, behaviors, income, spending, and expectations.
2020 edelman Trust Barometer Brands and the CoronavirusAmel Ait Ahcene
ย
#Trustbarometer Brands Secial Report: Brand Trust and the Coronavirus that reveals the power and necessity of brands, as well as their urgent need to act during the #Coronavirus.
2020 Edelman Trust Barometer Spring Update UKEdelman_UK
ย
The 2020 Edelman Trust Barometer Spring Update reveals trust in government has reached record levels amongst Britons, rising more than any other country surveyed for a special pandemic edition of the Edelman Trust Barometer released today.
2016 Edelman Trust Barometer - Energy ResultsEdelman
ย
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, โThe energy industry has never faced so many questions about what its future will look like.โ In todayโs complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
Amazing insight into the pulse of trust amid a global pandemic!
What I found most interesting is "the survey also uncovers a sense of underlying optimism that business leaders must tap into in order to positively transition out of the current situation and return to work. As horrible as the pandemic is, 64 percent of U.S. respondents believe this situation will lead to valuable innovations and changes for the better in how we live, work and treat each other as people."
About The 2020 Edelman Trust Barometer Spring Update:
Trust and the Covid-19 Pandemic.
The 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic is an update to the 2020 Edelman Trust Barometer. The survey was conducted by Edelman Intelligence between April 15 and April 23, and sampled more than 13,200 respondents in 11 markets: Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, S. Korea, U.K. and U.S. 1,200 people were surveyed in each market, 100 of which were informed public. All informed public respondents met the following criteria: aged 25-64, college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
Edelman Report on Brand Trust during a CrisisSocial Samosa
ย
The report's findings suggest that this is a moment in time for brands to step up into their purpose and to join the fight.ย To help solve the problems we are all facing; to protect employees and partners; to get creative in how their products and services can help; engage in cross-industry collaboration in partnership with the government and communicate with compassion as much as with facts.
These slides present results from The Boston Consulting Groupโs 2015 Big Data and Trust Consumer Survey of more than 8,000 consumers in the US and the top five European economies (France, Germany, Italy, Spain, and the UK) and the results of BCGโs 2015 Big Data and Trust Company Survey of the data stewardship practices of 140 companies in eight industries.
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured โ government, business, the media and NGOโs โ is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
Trust in news and approaches to combat misinformationVincent Peyrรจgne
ย
News organisations used to trade in attention. But with the current uproar over so-called โfake newsโ trust is the new currency of news professionals around the world. But trust is complex. What are the key drivers of distrust in our society, and how news professional can (re)build a trusted relationship with the public?
2021 Proof Strategies CanTrust Index: Trust and the Pandemic - May UpdateProof
ย
Proof Strategies released our robust CanTrust Index study in February 2021 and went back into the field in early May 2021 to survey Canadians on their trust levels in elected leaders, scientists, doctors, journalists and vaccines. The distinct trust story in Canada continues as we see a 10-point increase in trust in vaccines in only four months. The increase has happened in every region. Unlike the United States, vaccine trust spans supporters of all political parties. Our research shows that trust in doctors, scientists and medical officers also remains high. Right now, Canadians have trust and want vaccines!
The Proof Strategies CanTrust Index is a leading source of research and understanding of trust in Canada. Read the 2021 report at http://CanTrustIndex.caโ
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquรชte is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geรฏnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geรฏnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
Ipsos a menรฉ une grande enquรชte ร travers 8 pays pour observer l'impact de la menace du Coronavirus sur le comportement des populations. Comment les Franรงais rรฉagissent-ils ร l'รฉpidรฉmie ? Comment la menace influence-t-elle leurs comportements ?
En savoir + : https://www.ipsos.com/fr-fr/coronavirus-comment-les-francais-sadaptent-ils-lepidemie
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
ย
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and weโll provide actionable tips for navigating these intricate challenges.
Youโll learn:
- How todayโs users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, weโll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. Youโll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. Youโll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customerโs journey. By the end of the session, youโll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
โข Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
โข Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
โข Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
โข Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
ย
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who donโt adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
ย
TL;DR. These are the three themes that stood out to us over the course of last month.
1๏ธโฃ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2๏ธโฃ Instagramโs new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3๏ธโฃ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push โcollabsโ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) โAlternativeโ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
ย
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. Thatโs why itโs estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant โ our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, youโll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, sheโll show you how to captivate on command so that viewers are excited and ready to take action.
2. 2020 Edelman Trust Barometer
Special Report
Trust and
the Coronavirus
Margin of error
โข 10-market global data margin of error: +/- 1.0% (N=10,000)
โข Market-specific data margin of error: +/- 3.1 (N=1,000)
10-market online Survey
โข Brazil, Canada, France, Germany, Italy, Japan,
S. Africa, S. Korea, U.K. and U.S.
โข All data is nationally representative based on age,
region and gender
โข 10,000 respondents (1,000 per market)
Timing of Fieldwork: March 6 โ March 10, 2020
2
4. 4
Percent who say they follow coronavirus news at least once a day or several times a day
7 IN 10 FOLLOWING CORONAVIRUS NEWS DAILY
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q5. How often are you looking for and accessing information about the virus and how it is spreading? Question
shown to those who have heard of the virus (Q1/1). 10-mkt avg. Data collected between March 6 and March 10, 2020.
32
58 55 55
26
37
22 22
16 15 15
38
35 36 35
43
32
43 39
40 41
35
70
93 91 90
69 69
65
61
56 56
50
At least once a day
Several times a day
5. 5
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q3. Please indicate your level of agreement with the statements below using a nine-point scale where one means
โstrongly disagreeโ and nine means โstrongly agreeโ. 9-point scale; top 4 box, agree. Question shown to those who have heard of the virus (Q1/1). 10-mkt avg. Data collected between March 6
and March 10, 2020.
Percent who agree
WORRY ABOUT RELIABILITY OF CORONAVIRUS INFORMATION
45% 85%
It has been difficult for me
to find reliable and
trustworthy information
about the virus and its effects
We need to hear more from
scientists and less from
politicians
74%
I worry that there is a lot of
fake news and false
information being spread about
the virus
6. 6
69
62 62 61 61 58 58 57
50
45
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q3. Please indicate your level of agreement with the statements below using a nine-point scale where one means
โstrongly disagreeโ and nine means โstrongly agreeโ. 9-point scale; top 4 box, agree. Question shown to those who have heard of the virus (Q1/1). 10-mkt avg. Data collected between March 6
and March 10, 2020.
Percent who agree
MAJORITY CONCERNED ABOUT POLITICIZATION OF CRISIS
Certain people are making the situation seem worse than it is for political gain
58%
Global 10
7. 7
Japan
S.Korea
S.Africa
U.K.
Canada
Germany
U.S.
Brazil
Italy
France
73 73 67 67 66 65 63 59 55 52
41 50 36 34 31 32 25 40 63 45
44 35 72 22 33 26 26 64 32 21
22 18 43 26 45 30 27 46 46 36
15 25 28 37 41 18 45 25 36 20
36 34 44 20 22 25 22 30 20 21
27 29 28 15 27 27 20 31 33 21
Percent who are getting most of their information about the virus from each source
NEWS ORGANIZATIONS
MOST-RELIED ON INFORMATION SOURCE
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q4. Where are you getting most of your information from about this virus? Pick all that apply. Question shown to
those who have heard of the virus (Q1/1). 10-mkt avg. Data collected between March 6 and March 10, 2020.
26
27
29
34
38
40
64
Local government sources
My friends and family
National health authorities like the CDC
Global health organizations like the WHO
Social media
National government sources
Major news organizations
8. 8
Percent who are getting most of their information about the virus from each source, by age
YOUNG ADULTS MOST LIKELY TO TURN TO
SOCIAL MEDIA FOR CORONAVIRUS INFORMATION
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q4. Where are you getting most of your information from about this virus? Pick all that apply. Question shown to
those who have heard of the virus (Q1/1). 10-mkt avg, by age. Data collected between March 6 and March 10, 2020.
56
63
71
54
38
25
Age 18-34 Age 35-54 Age 55+
Major news
organizations
Social
media
Major news
organizations
Social
media
Major news
organizations
Social
media
9. 9
83 82
75
72
68
63
58
54 54 53 51 50 48 46
43
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q13. Please indicate how much you trust each of the following sources to tell you the truth about the virus and its
progression. 9-point scale; top 4 box; trust. Question shown to those who have heard of the virus (Q1/1). 10-mkt avg. โMy employer CEO,โ โHR executive,โ โSr. executives,โ and โCo-workersโ
were only asked of those employed (Q43/1). Data collected between March 6 and March 10, 2020.
Percent who trust each information source to tell the truth about the virus
MOST TRUSTED SPOKESPEOPLE:
SCIENTISTS, HEALTH OFFICIALS AND DOCTORS
10. 10
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q7. Which of the following information about the coronavirus should the government and health authorities be
sharing with the public on a regular basis? Pick all that apply. Question shown to those who have heard of the virus (Q1/1). 10-mkt avg. โAll of the aboveโ responses were added to each item.
Data collected between March 6 and March 10, 2020.
Percent who believe government and health authorities should be sharing information
about each with the public on a regular basis
WANT REGULAR GUIDANCE FROM HEALTH AUTHORITIES
56
58
67
68
69
70
74
78
The impact on the economy
What I should be doing to prepare
The latest statistics on the spread of the virus
Where it is no longer safe to travel
Progress towards a vaccine
Where someone can get tested
The latest scientific findings
How people can avoid spreading the virus
11. 11
13 14 12 9 6
50 44 44
42
22
63
58 56
51
28
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q14. When you see a new piece of information about coronavirus in each of the following places, how many
times do you need to see it or hear repeated before you believe it is really true? Question shown to those who have heard of the virus (Q1/1). โOnce or twiceโ is a sum of codes 2 and 3. 10-mkt
avg. โEmployer communicationsโ was only asked of those employed (Q43/1). Data collected between March 6 and March 10, 2020.
Percent who report they believe coronavirus information from each source
EMPLOYERS BELIEVED MOST READILY
If I see it here, I will
automatically assume it is true
Once or twice
8 12 12 12 35
Employer
communication
Government
website
Health company
website
Traditional
media
Social
media
Nr. of times they need to
see the information
repeated before believing it:
I will never believe it is true
if this is the only place I see it
13. 13
Percent who say each is well-prepared for the viral outbreak
MY EMPLOYER SEEN AS
BETTER PREPARED THAN MY COUNTRY
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q3. Please indicate your level of agreement with the statements below using a nine-point scale where one means
โstrongly disagreeโ and nine means โstrongly agreeโ. 9-point scale; top 4 box, agree. Question shown to those who have heard of the virus (Q1/1). 10-mkt avg. โMy employerโ was only asked of
those employed (Q43/1). Data collected between March 6 and March 10, 2020.
49 50
41
51
42 44
51
71
48
44 4543
27 28
43
35
38
46
67
46 45
53
My employer My country
Employer
advantage6 23 13 8 7 6 5 4 2 -1 -8
14. 14
Percent who trust each to respond effectively and responsibly to the coronavirus outbreak
AFTER HEALTH AUTHORITIES,
EMPLOYERS MOST TRUSTED TO RESPOND EFFECTIVELY
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q11. Please indicate how much you trust each of the following to respond effectively and responsibly to the
coronavirus outbreak. 9-point scale; top 4 box, trust. Question shown to those who have heard of the virus (Q1/1). 10-mkt avg. โMy employerโ was only asked of those employed (Q43/1). Data
collected between March 6 and March 10, 2020.
42
46
46
49
53
55
57
58
60
62
72
74
78
85
The governments of other countries
The media
The citizens of my country
Business in general
NGOs
The government
Pharmaceutical companies
Schools and educational institutions
Private/government-run health insurance
My employer
Local health authorities
Global health authorities such as the WHO
National health authorities
Hospitals and doctors
15. 15
Percent who trust their employer to respond effectively and responsibly to the coronavirus outbreak
MAJORITY TRUST EMPLOYERS
TO TAKE RESPONSIBLE ACTION
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q11. Please indicate how much you trust each of the following to respond effectively and responsibly to the
coronavirus outbreak. 9-point scale; top 4 box, trust. Question shown to those who have heard of the virus (Q1/1). 10-mkt avg. โMy employerโ was only asked of those employed (Q43/1). Data
collected between March 6 and March 10, 2020.
70 69
65 65 63 63 62
57 57
43
62%
Global 10
16. 16
Percent who trust each the most to effectively lead efforts to combat the virus
GOVERNMENT SEEN AS FAR MORE EFFECTIVE
WHEN PARTNERED WITH BUSINESS
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q6. Who do you trust most to effectively lead the efforts in your country to combat the coronavirus and its
spread? Question shown to those who have heard of the virus (Q1/1). 10-mkt avg. Data collected between March 6 and March 10, 2020.
62 59
54
49
42 41 40 39
34
26
Government and business
working together
as a team
Global 10 Germany Brazil Italy S. Africa Canada U.S. Japan U.K. France S. Korea
Business alone 5 4 6 3 7 3 8 7 2 4 5
Government alone 20 11 19 21 15 22 13 15 23 17 42
45%
17. 17
87 85 83 80 79 78 76 75 73
65
Percent who agree
BUSINESS MUST ACT TO
PROTECT EMPLOYEES AND LOCAL COMMUNITY
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q3. Please indicate your level of agreement with the statements below using a nine-point scale where one means
โstrongly disagreeโ and nine means โstrongly agreeโ. 9-point scale; top 4 box, agree. Question shown to those who have heard of the virus (Q1/1). 10-mkt avg. Data shown is a net of those that
agreed with r5 and r6. Data collected between March 6 and March 10, 2020.
78%
Global 10
Businesses have a responsibility to ensure their employees are protected from
the virus in the workplace and that their employees do not spread the virus into
the community
18. 18
Net percent of employees who
expect their employer to make one
or more of these changes in their
operations
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q15. Which of the following do you expect your employer to do in response to the virus? Pick all that apply.
Question shown to those who have heard of the virus and are employees (Q1/1 AND Q43/1). 10-mkt avg. Employees who expect employer to make changes to operations is a net of r11-r15.
Data collected between March 6 and March 10, 2020.
Percent who expect their employer to take each action
EMPLOYERS EXPECTED TO ADAPT OPERATIONS
40
42
44
45
47
Business travel bans
Contingency plans
Reduced direct contact
Cancel non-essential meetings/events
Remote working
79%
19. 19
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q15. Which of the following do you expect your employer to do in response to the virus? Pick all that apply.
Question shown to those who have heard of the virus and are employees (Q1/1 AND Q43/1). 10-mkt avg. Employees who expect employer to make HR policy changes is a net of r7-r10.
Data collected between March 6 and March 10, 2020.
Percent who expect their employer to take each action
EMPLOYERS EXPECTED TO ADAPT HR POLICIES
32
42
45
53
Pay for the treatment of workers
without health insurance
Give paid sick leave
to employees or contract workers
Prevent certain at-risk employees
from coming to work
Encourage employees with possible
symptoms to stay home
73%
Net percent of employees who
expect their employer to make
one or more of these changes to
HR policies
20. 20
Percent who say they want their employer to update information about the virus
at least once a day or several times a day
LOOKING FOR DAILY UPDATES FROM MY EMPLOYER
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q10. How often would you like to be updated on the information you just indicated your employer should be
sharing? Question shown to those who are aware of the virus and are employees and listed information their employer should be sharing (Q1/1 AND Q43/1 AND Q9/1-14,16). 10-mkt avg. Data
collected between March 6 and March 10, 2020.
20
30 28 25 29
20 15 19
11 10 11
43
55
50
48 42
49
39 35
41
37 32
63
85
78
73 71 69
54 54 52
47
43
At least once a day
Several times a day
21. 21
Percent who say employers should be sharing each kind of information with employees on a regular basis
EMPLOYER COMMUNICATIONS: EMPLOYEE SAFETY
MORE CRITICAL THAN BUSINESS IMPACT
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q9. Which of the following information about the coronavirus should your employer be sharing with their
employees on a regular basis? Pick all that apply. Question shown to those who have heard of the virus and are employees (Q1/1 AND Q43/1). 10-mkt avg. โAll of the aboveโ responses were
added to each item. Data collected between March 6 and March 10, 2020.
41
47
53
56
57
61
66
How the virus is affecting our revenue and profits
Impact of the virus on our business sector
If, and how, the virus is affecting the organizationโs ability to operate
What the organization is doing to help win the battle against this virus
How many employees have contracted the virus
Steps people can take to avoid spreading the virus
What employees should do to avoid bringing the virus into the workplace
22. 22
Percent who say employers should be sharing each kind of information with employees on a regular basis
EMPLOYERS EXPECTED TO BE A CONDUIT FOR
RELIABLE INFORMATION ABOUT THE VIRUS
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q9. Which of the following information about the coronavirus should your employer be sharing with their
employees on a regular basis? Pick all that apply. Question shown to those who have heard of the virus and are employees (Q1/1 AND Q43/1). 10-mkt avg. โAll of the aboveโ responses were
added to each item. Data collected between March 6 and March 10, 2020.
39
40
41
43
45
45
51
The impact on the national economy
Progress towards development of a vaccine
What I should be doing to prepare
The latest statistics on the spread of the virus
The latest findings about how the virus spreads
Places where it is no longer safe to travel
Where someone can get tested
23. 23
Percent who prefer employers use each channel to communicate about the virus
EMPLOYERS EXPECTED TO USE ALL CHANNELS
TO COMMUNICATE ABOUT THE VIRUS
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q16. When communicating with employees about the virus, what methods and platforms would you prefer your
employer use? Pick all that apply. Question shown to those who have heard of the virus and are employees (Q1/1 AND Q43/1). 10-mkt avg. Data collected between March 6 and March 10, 2020.
It does not matter to me as long as
regular communication is taking
place
11
17
20
21
21
23
33
48
Twitter
Streaming video
In-person team meetings
Posts on company social media
In-person company-wide meetings
Phone/video conferences
Posts to internal company website
Company-wide emails or newsletters
21%
24. 24
1.
Business and
government
must partner to
respond
effectively
4.
Leverage
scientists and
other
authoritative
spokespeople
3.
Communicate
trustworthy
information daily
2.
Take steps to
protect
employees,
customers and
the local
community
MAINTAINING TRUST DURING THE CORONAVIRUS CRISIS
26. 26
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q15. Which of the following do you expect your employer to do in response to the virus? Pick all that apply.
Question shown to those who have heard of the virus and are employees (Q1/1 AND Q43/1). 10-mkt avg. Employees who expect employer to make changes to operations is a net of r11-r15.
Data collected between March 6 and March 10, 2020.
Percent who expect their employer to take each action
COUNTRY DATA:
EMPLOYERS EXPECTED TO ADAPT OPERATIONS
Global 10 Italy S. Africa Brazil S. Korea Canada Germany France Japan U.K. U.S.
Make one or more
of these changes
(net)
79 86 85 83 78 78 77 76 76 74 73
Remote working 47 59 56 49 47 47 41 49 39 43 43
Cancel non-essential
meetings/events
45 51 49 40 57 45 35 42 51 45 40
Reduced direct
contact
44 58 56 48 46 43 38 39 38 37 35
Contingency plans 42 40 55 42 40 46 45 32 31 43 40
Business travel bans 40 42 49 49 44 41 42 40 41 27 29
27. 27
2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus. Q15. Which of the following do you expect your employer to do in response to the virus? Pick all that apply.
Question shown to those who have heard of the virus and are employees (Q1/1 AND Q43/1). 10-mkt avg. Employees who expect employer to make HR policy changes is a net of r7-r10.
Data collected between March 6 and March 10, 2020.
Percent who expect their employer to take each action
COUNTRY DATA:
EMPLOYERS EXPECTED TO ADAPT HR POLICIES
Global 10 S. Africa Brazil Canada Japan Italy France S. Korea U.K. U.S. Germany
Make one or more
changes to HR
policies (net)
73 84 77 76 74 73 72 71 70 69 66
Encourage
employees with
possible symptoms
to stay home
53 67 53 58 55 51 52 54 50 47 46
Prevent certain at-
risk employees from
coming to work
45 60 48 49 39 48 46 47 41 35 38
Give paid sick leave
to employees or
contract workers
42 49 45 45 55 43 36 40 45 38 29
Pay for the treatment
of workers without
health insurance
32 54 41 36 25 31 28 30 23 24 25