The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2015 in 28 Paesi con interviste online a oltre 33.000 persone. L’indagine, giunta alla sua sedicesima edizione, è condotta dalla società Edelman Berland.
Edelman Trust Barometer 2016 - UK ResultsEdelman_UK
The 2016 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents with an oversample of 1,150 general population respondents ages 18 and over and 500 informed public respondents in the U.S. and China and 200 informed public respondents in all other countries representing 15 percent of the total population across 28 countries. All informed publics met the following criteria: ages 25-64, college-educated; household income in the top 25 percent for their age in their country; report significant media consumption and engagement in business news and public policy. The 2016 Trust Barometer UK Supplement was fielded from 11th – 13th January. The survey consists of 1,000 general online population with Informed Publics occurring naturally in the population sample. Additional boost samples of 250 low income households and 100 high net worth individuals have been included in the UK Supplement.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
Edelman Trust Barometer 2016 - UK Energy Sector ResultsEdelman_UK
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
Our 2014 Trust Barometer makes it clear that engagement and integrity are the path forward to building trust with consumers, employees, regulators, partners and clients. Now is the time for industry leaders to seize the opportunity by rebuilding trust in a way that is sustainable for business and puts customers and society at the center of focus.
Learn more: http://www.edelman.com/trust2014
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
Das Edelman Trust Barometer 2014 ist die größte, jährliche Untersuchung zu Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien. Für die 14. Auflage wurden in 27 Ländern 33.000 Menschen befragt.
Edelman Trust Barometer 2014: Deutscher Mittelstand ist Vertrauensweltmeister
· Höchster Vertrauenswert in deutsche Wirtschaft seit Beginn der Erhebung
· Mittelstand ist Vertrauensrückgrat der deutschen Wirtschaft
· CEO der Zukunft wird zum Chief Engagement Officer
· Glaubwürdigkeit in deutsche Regierung stagniert
· Weltweit eklatante Lücke zwischen Vertrauen in Wirtschaft und Politik
· Größter Vertrauensverlust in USA, Mexiko und Polen
Innovation and the earned brand study dutch resultsEdelman Amsterdam
Innovation and the EARNED BRAND is a global Edelman survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
Our research shows that 87 percent of consumers will not buy a product or service because of their concerns about the risks that come with innovation. The study takes a deep dive into these consumer concerns, reveals four Earned Brand behaviors to address their needs around innovation and proposes a new model of marketing based on action, not messaging.
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2015 in 28 Paesi con interviste online a oltre 33.000 persone. L’indagine, giunta alla sua sedicesima edizione, è condotta dalla società Edelman Berland.
Edelman Trust Barometer 2016 - UK ResultsEdelman_UK
The 2016 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents with an oversample of 1,150 general population respondents ages 18 and over and 500 informed public respondents in the U.S. and China and 200 informed public respondents in all other countries representing 15 percent of the total population across 28 countries. All informed publics met the following criteria: ages 25-64, college-educated; household income in the top 25 percent for their age in their country; report significant media consumption and engagement in business news and public policy. The 2016 Trust Barometer UK Supplement was fielded from 11th – 13th January. The survey consists of 1,000 general online population with Informed Publics occurring naturally in the population sample. Additional boost samples of 250 low income households and 100 high net worth individuals have been included in the UK Supplement.
2014 Edelman Trust Barometer: Global Energy FindingsEdelman
The energy industry faces significant trust deficits that are inherent to its industry, but Edelman’s 14th annual Trust Barometer shows how various sectors — including renewables, natural gas, utilities, oil and mining — must engage in order to operate in the current trust environment.
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
Edelman Trust Barometer 2016 - UK Energy Sector ResultsEdelman_UK
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
Our 2014 Trust Barometer makes it clear that engagement and integrity are the path forward to building trust with consumers, employees, regulators, partners and clients. Now is the time for industry leaders to seize the opportunity by rebuilding trust in a way that is sustainable for business and puts customers and society at the center of focus.
Learn more: http://www.edelman.com/trust2014
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
Das Edelman Trust Barometer 2014 ist die größte, jährliche Untersuchung zu Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien. Für die 14. Auflage wurden in 27 Ländern 33.000 Menschen befragt.
Edelman Trust Barometer 2014: Deutscher Mittelstand ist Vertrauensweltmeister
· Höchster Vertrauenswert in deutsche Wirtschaft seit Beginn der Erhebung
· Mittelstand ist Vertrauensrückgrat der deutschen Wirtschaft
· CEO der Zukunft wird zum Chief Engagement Officer
· Glaubwürdigkeit in deutsche Regierung stagniert
· Weltweit eklatante Lücke zwischen Vertrauen in Wirtschaft und Politik
· Größter Vertrauensverlust in USA, Mexiko und Polen
Innovation and the earned brand study dutch resultsEdelman Amsterdam
Innovation and the EARNED BRAND is a global Edelman survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
Our research shows that 87 percent of consumers will not buy a product or service because of their concerns about the risks that come with innovation. The study takes a deep dive into these consumer concerns, reveals four Earned Brand behaviors to address their needs around innovation and proposes a new model of marketing based on action, not messaging.
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
Learning for the Extended Enterprise: Leveraging Your Value ChainHuman Capital Media
Companies are increasingly realizing their own business results are impacted not only by their own employees, but also by the employees and individuals across their value chain. These suppliers, partners, distributors, subcontractors, resellers and customers are referred to as the extended enterprise. Investing in learning that ensures better informed and better trained employees and customers across this extended enterprise is a critical business strategy necessary to compete successfully in today's highly competitive environment.
In this webinar, Lance Dublin, an industry expert and dynamic webinar leader, will discuss how to describe the extended enterprise for your organization and identify where learning can add the most value. He will review mini-case studies of organizations who are involved in these initiatives and summarize the key insights from their successes and mistakes. And finally he will identify five critical steps you can and should take to be successful in leveraging learning across your extended enterprise.
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...TravelMedia.ie
Michael Collins, Founder and MD of the specialist travel PR agency TravelMedia.ie, explains how they have trended on Twitter. In this presentation Michael takes his audience through a step by step guide on how to trend, what works and what doesn't. The presentation was first given at the travel bloggers conference, TBEX, in Philippines, October 2016.
8 Reasons Twitter Still Lags Behind FacebookMashable
Twitter's public offering this week was the most buzzed-about tech IPO since Facebook's last May. But Twitter has not reached Facebook's level of influence just yet.
In 2013 so far, Facebook's revenue tops $5.3 billion. Twitter, in turn, generated $422 million. When it comes to active monthly users, Facebook's base of almost 1.2 billion trounces Twitter's 232 million.
More details: http://on.mash.to/1feLGdG
VIDEO SNIMAK PREDAVANJA MOŽETE POGLEDATI NA KRAJU PISANE PREZENTACIJE.
Kriza je neplanirani i neželjeni proces koji traje određeno vreme, a na koji je moguće samo delimično uticati, tako da se može završiti na razne načine. Obično se završi NEOČEKIVANO LOŠIM PUBLICITETOM... ako ne preduzmete mere krizne komunikacije.
Kako se komunikacija najbrže odvija na internetu - ovo je podsetnik šta raditi u slučaju krize, a šta ne raditi. Dobre vesti šire se brzo, loše vesti šire se još brže, a vesti na webu NAJBRŽE!
Ukoliko vam treba savet - kontakti su na kraju. :)
Napomena: Ova tema je tema predavanja u okviru pro-bono projekta "Poklanjam znanje" o kom možete više saznati na http://www.slideshare.net/Lavche/projekat-poklanjam-znanje
2016 Edelman Trust Barometer Hong Kong ResultsEdelman
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
For the first time in the 16 years of our TRUST BAROMETER research, we examined the state of trust between employers and employees and today are issuing the 2016 Edelman Trust Barometer Special Report on Employee Advocacy.
Barómetro sobre CONFIANZA de Edelman 2016Soymimarca
Informe 2016 sobre la evolución de la confianza entre organizaciones y consumidores. Realizada con un universo de 33.000 personas +18 en 25 países, con muestras de 1.150 participantes por país (España incluida). Añade elementos comparativos con estudios de años anteriores
2016 Edelman Trust Barometer.
The 2016 Edelman Trust Barometer has been kindly provided by Edelman for the Woolf Institute Trust Website: www.trustcommunity.eu
For more information visit http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/global-results/
2020 Edelman Trust Barometer Spring Update UKEdelman_UK
The 2020 Edelman Trust Barometer Spring Update reveals trust in government has reached record levels amongst Britons, rising more than any other country surveyed for a special pandemic edition of the Edelman Trust Barometer released today.
Amazing insight into the pulse of trust amid a global pandemic!
What I found most interesting is "the survey also uncovers a sense of underlying optimism that business leaders must tap into in order to positively transition out of the current situation and return to work. As horrible as the pandemic is, 64 percent of U.S. respondents believe this situation will lead to valuable innovations and changes for the better in how we live, work and treat each other as people."
About The 2020 Edelman Trust Barometer Spring Update:
Trust and the Covid-19 Pandemic.
The 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic is an update to the 2020 Edelman Trust Barometer. The survey was conducted by Edelman Intelligence between April 15 and April 23, and sampled more than 13,200 respondents in 11 markets: Canada, China, France, Germany, India, Japan, Mexico, Saudi Arabia, S. Korea, U.K. and U.S. 1,200 people were surveyed in each market, 100 of which were informed public. All informed public respondents met the following criteria: aged 25-64, college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
2016 Edelman Trust Barometer - Trust and the CEOEdelman
As part of this year’s Edelman Trust Barometer, we conducted a special piece of supplementary research on trust in the CEO. The findings included in this presentation reveal a critical trust challenge for CEOs but also a rich opportunity for leadership. We believe a new model of CEO leadership is emerging and there are clear actions a CEO can take to rebuild trust and credibility.
2017 es el año de la Crisis de Confianza.
La confianza en las instituciones cae en caída libre.
- El 75% de los países que participan en el estudio, desconfían del gobierno.
- El 82% de los encuestados desconfían de los medios de Comunicación.
La desconfianza está instalada en el sistema y afecta a todo tipo de instituciones: empresas, medios de comunicación, gobiernos y, por primera vez, desde que se hace el estudio, aparecen las ONGs.
El estudio desvela que:
- El 53% de la población cree que el sistema no funciona.
- Solo el 15% piensa que el sistema funciona.
- El resto, el 32% se muestra indeciso.
Entre las preocupaciones más populares que motivan la desconfianza en el sistema:
-La corrupción.
-La globalización
- La erosión de los valores sociales.
-El fenómeno de la inmigración.
- La incertidumbre que genera la rapidez con las que se producen las innovaciones.
El Barómatro de Confianza 2017 identifica tres atributos que ayudan a construir confianza en las empresas y marcas:
- Los empleados como elemento indispensable. Las empresas tienen que dar un giro y tomar conciencia que el talento hay que retenerlo y que los empleados son la base de generación de confianza. Tratar bien los empleados es vital.
- Ofrecer productos y servicios de calidad.
- Escuchar y empatizar con los clientes.
2019 Edelman-LinkedIn B2B Thought Leadership Impact StudyEdelman
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
Read more here: https://edl.mn/2AQSSys
As Justin Trudeau prepares for a 2019 election, he has shuffled his cabinet to address challenging files including intergovernmental relations, trade diversification & border security.
The Edelman Perspective - 2018 Federal Cabinet ShuffleEdelman
As the Canadian government prepares for an election in 2019, they have shuffled their cabinet to address a number of challenging files including domestic intergovernmental relations, trade diversification, and border security.
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
Edelman Trust Barometer – U.S. Natural Gas Industry PerceptionsEdelman
The Edelman Trust Barometer – U.S. Natural Gas Industry Perceptions research shows that even while people’s exposure to natural gas news trends positive, the intensity of any support is very soft—and the window is closing.
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2017 Edelman Trust Barometer Special Report: Investor Trust Executive SummaryEdelman
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel.
As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
2018 Edelman Trust Barometer Special Report: Trust in Brand ChinaEdelman
We launched a special report on trust in Chinese companies last week. We had long been fascinated by the low level of trust in companies headquartered in China. It is comparable to companies from India, Mexico and Brazil at 36 percent. That is nearly half as trusted as brands from Canada or Switzerland or Sweden and 14 points below brands from America.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
Tendências em Viagens e Turismo na América Latina em 2018Edelman
Em tempos de mudanças velozes e disruptivas, as marcas devem conquistar a atenção de seus consumidores. Enquanto pessoas comuns ganham relevância, credibilidade e influenciam mais seus pares, as empresas precisam criar vínculos e relacionamentos fortes com todos seus públicos. O primeiro passo? Conhecê-los muito bem.
Este relatório mostra como novos cenários tecnológicos e de comportamento do consumidor lançam tendências e como a indústria de Viagens e Turismo dos países latino-americanos pode aproveitá-las. Com a expertise da nossa parceira PANROTAS, temos certeza de que o conteúdo será útil e inspirador. Afinal, o que trazemos aqui é uma leitura dos consumidores.
At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China.
Read more: http://edl.mn/2on3C1t
2018 Edelman Trust Barometer - Malaysia ReportEdelman
As Malaysia finally steps out of the “State of Distrust” to a neutral position among the general population in this year’s Edelman Trust Barometer, an overall sense of optimism takes center stage amongst both the informed public and general population.
Read more: http://edl.mn/2D57QA6
2018 Edelman Trust Barometer - Australia ResultsEdelman
In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia.
Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations.
Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer - South Africa ReportEdelman
The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market.
Read more: http://edl.mn/2tnraZK
2018 Edelman Trust Barometer - Brasil ReportEdelman
Pesquisa anual, O Edelman Trust Barometer 2018 mensura a Confiança das sociedades de 28 países, incluindo o Brasil, nas instituições Governo, Empresas, ONGs e Mídia.
A partir de mais de 33.000 entrevistas, nesta edição, se aprofunda na Confiança na Mídia, traz como tema central as fake news e discute como as lideranças empresariais podem operar e encontrar oportunidades nesse cenário. Aqui você vai encontrar os resultados brasileiros do estudo global.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
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The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
2. Informed Public
‣ 8 years in 20+ markets
‣ Represents 15% of total global population
‣ 500 respondents in U.S. and China; 200 in all other countries
Must meet 4 criteria:
‣ Ages 25-64
‣ College educated
‣ In top 25% of household income per age group in each country
‣ Report significant media consumption and engagement in business news
General Online Population
‣ 5 years in 25+ markets
‣ Ages 18+
‣ 1,150 respondents per country
Methodology
28-country global data margin of error: General Population +/-0.6% (N=32,200), Informed Public +/- 1.2% (N=6,200), Mass Population +/- 0.6% (26,000). Country-
specific data margin of error: General Population +/- 2.9 ( N=1,150), Informed Public +/- 6.9% (N = min 200, varies by country), China and U.S. +/- 4.4% (N=500),
Mass Population +/- 3.0 to 3.6 (N =min 740, varies by country), half sample Global General Online Population +/- 0.8 (N=16,100).
‣ 16 years of data
‣ 33,000+ respondents total
‣ All fieldwork was conducted between
October 13th and November 16th, 2015
Online Survey in 28 Countries
Mass Population
‣ All population not including Informed Public
‣ Represents 85% of total global population
2
3. Trust in Retrospect
3
Rising Influence
of NGOs
2001
Business Must
Partner with
Government to
Regain Trust
2009
Fall of the
Celebrity CEO
2002
Earned Media
More Credible
Than Advertising
2003
U.S. Companies
in Europe Suffer
Trust Discount
2004
Trust Shifts from
“Authorities” to
Peers
2005
“A Person Like
Me” Emerges as
Credible
Spokesperson
2006
Business More
Trusted Than
Government
and Media
2007
Young Influencers
Have More Trust
in Business
2008
Trust is Now an
Essential Line
of Business
2010
Rise of
Authority
Figures
2011
Fall of
Government
2012
Crisis of
Leadership
2013
Business to
Lead the Debate
for Change
2014
Trust is
Essential to
Innovation
2015
Growing
Inequality
of Trust
2016
4. 51
48
45
41
55 53
47
42
63
57
51
48
67 63
57
51
Trust Rising
Source: 2016 Edelman Trust Barometer Q11-14. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right
using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Public
and General Population, 27-country global total.
4
Percent trust in the four institutions of
government, business, media and NGOs, 2015 vs. 2016
NGOs Business Media Government
+4 +6 +6 +3
Informed
Public
General
Population
2015 2016
+4 +5 +2 +1
5. 60
64 65
63
66
50
53 54
51
55
46
48
45
48
51
38
41
39
42
43
2012 2013 2014 2015 2016
54
58 58
56
62
47
50
49 49
53
2012 2013 2014 2015 2016
Source: 2016 Edelman Trust Barometer Q11-14. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right
using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Public
and General Population, 25-country global total.
5
Percent trust in the four institutions of government, business, media and NGOs, 2012 vs. 2016
53
57
53
51
56
46
49
48
46
49
NGOs
Government
Media
Business
Post-Recession Highs
Informed
Public
General
Population
6. Industry 2012 2013 2014 2015 2016
5 yr.
Trend
Technology 76% 73% 75% 73% 74% 2
Food & Beverage 63% 63% 64% 63% 64% 1
Consumer Packaged Goods 57% 60% 61% 60% 61% 4
Telecommunications 58% 60% 61% 59% 60% 2
Automotive 62% 65% 69% 66% 60% 2
Energy 53% 57% 57% 56% 58% 5
Pharmaceutical 54% 54% 55% 54% 53% 1
Financial Services 43% 47% 48% 48% 51% 8
40%
45%
50%
55%
60%
65%
70%
75%
Technology Dominates Among Industry Sectors
Source: 2016 Edelman Trust Barometer Q45-429. Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same nine-point scale where
one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population, 25-country global total. *From 2012-2014, Pharma included as
subsector(Q). **From 2012-2015, Pharma included as an industry sector (Q43-60). 2012-2014 data recalibrated as a sector.
Trust in each industry sector, 2012-2016
2012 2013 2014 2015 2016
General
Population
6
8. 78 Global 80 Global
Technology Trust:
Trust Increases
Trust in the Technology Sector,
Informed Public, 2015 vs. 2016
2015 2016
Informed Public
trust up 2 points
Trusters
Neutrals
Distrusters
8
Source: 2016 Edelman Trust
Barometer Q45-429. Please indicate
how much you trust businesses in
each of the following industries to do
what is right. Again, please use the
same 9-point scale where one means
that you “do not trust them at all” and
nine means that you “trust them a
great deal”. (Top 4 Box, Trust)
Informed Public, 27-country global
total.
95 China
94 India
93 Mexico
92 Colombia
88 Brazil
88 UAE
87 Indonesia
87 Malaysia
87 S. Africa
83 U.S.
81 Argentina
81 Australia
81 France
81 Italy
81 Netherlands
81 Singapore
77 Turkey
77 U.K.
76 Spain
75 Canada
73 Hong Kong
73 S. Korea
69 Germany
69 Poland
69 Sweden
67 Ireland
67 Russia
63 Japan
91 India
90 China
90 Indonesia
89 UAE
86 Brazil
86 Malaysia
84 Mexico
84 S. Africa
83 Netherlands
82 Singapore
77 Italy
76 Russia
75 Hong Kong
75 U.K.
75 U.S.
74 Argentina
74 Australia
74 Canada
73 Spain
72 Turkey
72 S. Korea
68 France
68 Ireland
67 Japan
66 Germany
66 Poland
66 Sweden
9. 90 China
90 Mexico
88 India
86 Colombia
85 UAE
84 Indonesia
83 Brazil
81 Malaysia
79 Argentina
78 Italy
78 S. Africa
77 Netherlands
76 Singapore
73 U.S.
72 Australia
72 Canada
72 Spain
71 France
71 Turkey
69 Hong Kong
69 S. Korea
69 U.K.
67 Ireland
66 Poland
65 Russia
63 Germany
62 Japan
60 Sweden
95 China
94 India
93 Mexico
92 Colombia
88 Brazil
88 UAE
87 Indonesia
87 Malaysia
87 S. Africa
83 U.S.
81 Argentina
81 Australia
81 France
81 Italy
81 Netherlands
81 Singapore
77 Turkey
77 U.K.
76 Spain
75 Canada
73 Hong Kong
73 S. Korea
69 Germany
69 Poland
69 Sweden
67 Ireland
67 Russia
63 Japan
Trust in Technology Sector,
Informed Public vs.
General Population, 2016
All 28 countries are
trusters among both
the Informed Public
and General
Population
Informed
Public
General
Population
81 Global 75 Global
9
Trusters
Neutrals
Distrusters
Source: 2016 Edelman Trust
Barometer Q45-429. Please indicate
how much you trust businesses in
each of the following industries to do
what is right. Again, please use the
same 9-point scale where one means
that you “do not trust them at all” and
nine means that you “trust them a
great deal”. (Top 4 Box, Trust)
Informed Public and General
Population, 28-country global total.
Technology Trust:
Informed Public More Trusting
10. 59 Sweden
90 Mexico
88 China
86 Colombia
86 India
85 Indonesia
84 UAE
82 Brazil
80 Malaysia
79 Argentina
78 Italy
78 S. Africa
77 Netherlands
75 Singapore
71 Australia
71 Canada
71 Spain
71 U.S.
70 France
70 Turkey
68 Hong Kong
68 S. Korea
68 U.K.
67 Ireland
66 Poland
65 Russia
62 Germany
61 Japan
Trust in Technology Sector,
Informed Public vs. General
Population vs. Mass Population
For the mass
population,
27 of 28 countries
are trusters
General
Population
Mass
Population
75 Global 74 Global
Informed
Public
81 Global
10
Trusters
Neutrals
Distrusters
Source: 2016 Edelman Trust
Barometer Q45-429. Please indicate
how much you trust businesses in
each of the following industries to do
what is right. Again, please use the
same 9-point scale where one means
that you “do not trust them at all” and
nine means that you “trust them a
great deal”. (Top 4 Box, Trust)
Informed Public, General Population,
and Mass Population, 28-country
global total.
Technology Trust:
Mass Population
Least Trusting 90 China
90 Mexico
88 India
86 Colombia
85 UAE
84 Indonesia
83 Brazil
81 Malaysia
79 Argentina
78 Italy
78 S. Africa
77 Netherlands
76 Singapore
73 U.S.
72 Australia
72 Canada
72 Spain
71 France
71 Turkey
69 Hong Kong
69 S. Korea
69 U.K.
67 Ireland
66 Poland
65 Russia
63 Germany
62 Japan
60 Sweden
95 China
94 India
93 Mexico
92 Colombia
88 Brazil
88 UAE
87 Indonesia
87 Malaysia
87 S. Africa
83 U.S.
81 Argentina
81 Australia
81 France
81 Italy
81 Netherlands
81 Singapore
77 Turkey
77 U.K.
76 Spain
75 Canada
73 Hong Kong
73 S. Korea
69 Germany
69 Poland
69 Sweden
67 Ireland
67 Russia
63 Japan
11. Source: 2016 Edelman Trust Barometer Q11-14. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right
using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust). Q45-429.
Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means
that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Public and Mass Population, 25-country global
total.
11
Percent trust in business vs trust in Technology, 2012 to 2016
Informed
Public
Mass
Population
6pt
Gap
9pt
Gap
Trust in Business Trust in Technology
11pt
Gap
5pt
Gap
Technology: A Widening Trust Gap
80
77
79
77
79
75
72
74
72 73
2012 2013 2014 2015 2016
54
58 58
56
62
45
49 48 47
51
2012 2013 2014 2015 2016
12. 50%
Trust in Technology
12
Percent trust in technology sector,
2015 vs. 2016
Increased or equal trust in business in 18 countries
General
Population
2015 2016
Source: 2016 Edelman Trust Barometer Q45-429. Please indicate how much you trust businesses in each of the following industries to do what is right. Again,
please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust)
General Population, 27-country global total.
GDP 5 = U.S., China, Japan, Germany, U.K.
73
71
84 84 84
81
74
77 73
71
63 65 64
67 65 62 61
56
73
65
89
86 83
80 77
73 75 72
63
74
71
90 90
85 83
79 78 77
72 72 71 71
69 67 66
63
60
73
65
88
84
81
78 76
72 69 69
62
Global27
GDP5
China
Mexico
UAE
Brazil
Argentina
Italy
Netherlands
Australia
Spain
France
Turkey
S.Korea
Ireland
Poland
Germany
Sweden
U.S.
Russia
India
Indonesia
Malaysia
S.Africa
Singapore
Canada
HongKong
U.K.
Japan
13. Protects consumer data 86 67 19
Ensures quality control 85 74 11
Keeps me and my family safe 81 66 15
Is transparent in reporting progress on company’s social responsibilities 80 62 18
Makes my life easier 80 79 1
Embraces sustainable business practices 80 66 14
Has leadership that effectively represents the interests of all stakeholders 79 65 14
Supports local charities and good causes 75 60 15
Develops intellectual property 74 73 1
Makes me feel connected to something bigger 70 66 4
Importance vs. performance of behavior in building trust in a company
%
Performance
%
Importance Gap
General
Population
13
Source: 2016 Edelman Trust
Barometer. Q335-440 How important is
each of the following behaviors to
building your TRUST in a company?
Use a 9-point scale where one means
that behavior is “not at all important to
building your trust” and nine means it is
“extremely important to building your
trust” in a company. (Top 4 Box,
Importance) Q348A-J How well do you
think the technology industry is
performing on the behaviors listed
below. Use a 9-point scale where one
means they are “performing extremely
poorly” and nine means they are
“performing extremely well”. (Top 4 Box,
Performing) General Population, 28-
country global total.
Trust-Building Behaviors:
Concerns around Data, Quality and Security for Tech
14. Trust-Building Behaviors:
Room for Improvement in Tech
Source: 2016 Edelman Trust Barometer Q335-440. How important is each of the following factors to building your TRUST in a company? Use a 9-point scale where
one means that action is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 4 Box, Trust)
General Population, 28-country global total. Q344-348. How well do you think the [INSERT SECTOR BEING RATED] industry is performing on the behaviors listed
below. Use a 9-point scale where one means they are “performing extremely poorly” and nine means they are “performing extremely well”. General Population, 28-
country global total.
14
Gap in importance of behaviors in building trust vs. percent who
agree each industry is performing well against these behaviors
General
Population
Technology
Health
Care
Food &
Beverage
Financial
Services
Energy
Protects consumer data 19 18 23 21 24
Ensures quality control 11 19 16 23 23
Keeps me and my family safe 15 15 21 23 20
Is transparent in reporting progress on company’s social responsibilities 18 24 23 24 26
Makes my life easier 1 15 11 16 12
Embraces sustainable business practices 14 22 18 21 22
Has leadership that effectively represents the interests of all stakeholders 14 22 20 22 25
Supports local charities and good causes 15 19 17 20 22
Develops intellectual property 1 13 14 18 17
Makes me feel connected to something bigger 4 17 17 17 19
AVERAGE GAP 11 18 18 21 21
16. More Than Half Do Not Trust Tech CEOs
Percent who trust CEOs to do what is right, technology sector
16
General
Population
50%
Source: 2016 Edelman Trust Barometer Q450. Please indicate how much you trust CEOs in the technology industry to do what is right. Please use the 9-point
scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population, 28-country
global total.
61
58
34
44
45 45 46 48 49 49 50 53 53 54
57 57 58 59 61
65
68 69 71
75
78 78 79 83
87
93
Global
GDP5
Sweden
Russia
Japan
Netherlands
France
U.K.
Germany
Spain
Australia
Canada
Poland
S.Korea
Ireland
U.S.
Italy
Turkey
HongKong
S.Africa
Argentina
Malaysia
Singapore
Colombia
Brazil
UAE
Indonesia
Mexico
India
China
In 16 of 28 countries, the general population do not trust technology
CEOs to do what is right
17. Tech CEOs Less Trusted Than Tech Industry
17
Percent trust in the sector vs. trust in CEOs in the sector
Sector TrustTrust in CEOs
in this Sector
Technology Food & Beverage Health Financial Services Energy
General
Population
Source: 2016 Edelman Trust Barometer Q450. Please indicate how much you trust CEOs in the [INSERT INDUSTRY] industry to do what is right. Please use the
9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust). Q45-429. Please indicate
how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means that you “do not
trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population, 28-country global total.
61%
54%
51%
48% 46%
75%
63%
61%
52%
57%
18. Tech CEOs Least Trusted in Europe, North America
Source: 2016 Edelman Trust Barometer Q450. Please indicate how much you trust CEOs in the [INSERT INDUSTRY] industry to do what is right. Please use the
9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population, 28-
country global total.
18
Percent who trust CEOs in each industry
Financial ServicesHealth EnergyTechnology Food & Beverage
Global
North America
Latin America
European Union
APAC
General
Population
61%
54%
51%
48% 46%
57%
52%
46% 47% 48%
76%
66%
57%
61%
50%49%
46%
37%
32%
37%
67%
58%
64%
58% 56%
20. 75%
51%
57%
43%
50%
47%
81%
63%
67%
51%
61%
56%
Tech Industry Sub-Sectors Less Trusted than Industry
20
Source: 2016 Edelman Trust Barometer Q45-429. Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the
same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Q63E-68E. Now thinking about
specific sectors within the technology industry, please indicate how much you trust businesses in each of the following sectors to do what is right. Again, please use the same 9-
point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. General Population and Informed Public, 28-country global total
and regions, question asked of one-fifth the sample.
Cloud Storage Cybercurrency /
Bitcoin Technology
Internet of Things Virtual / Augmented /
Mixed Reality
Autonomous /
Self-Driving Vehicles
Percent trust in various industry sub-sectors,
General Population vs Informed Public
Tech Industry
General
Population
Informed
Public
21. 51%
57%
43%
50%
47%
50%
55%
35%
47%
36%
64%
67%
62%
68%
58%
42%
47%
33%
40%
36%
56%
61%
46%
53%
56%
Industry Sub-sectors:
Most Tech Sub-Sectors Distrusted in Europe, North America
Source: 2016 Edelman Trust Barometer Q63E-68E. Now thinking about specific sectors within the technology industry, please
indicate how much you trust businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale
where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. General Population, 28-
country global total and regions, question asked of one-fifth the sample. 21
Percent trust in various industry sub-sectors, global and
regional
Global
North America
Latin America
European Union
APAC
General
Population
Cloud Storage Cybercurrency /
Bitcoin Technology
Internet of Things Virtual / Augmented /
Mixed Reality
Autonomous /
Self-Driving Vehicles
22. 50%
60%
48%
52%
57%
62%
71%
59%
64%
68%
Industry Sub-Sectors:
Sharing Economy Still Building Trust Among General Population
22
Source: 2016 Edelman Trust Barometer Q430-434. You may be familiar with the term “sharing economy” -- where companies are providing services in new ways, often by
connecting consumers with each other, often via a mobile app or web site. Please indicate how much you trust “sharing economy” businesses in each of the following sectors
to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. General
Population and Informed Public, 28-country global total, question asked of half the sample.
General
Population
Crowdfunding On-demand
Transportation
Services
Luxury Clothes /
Accessories Sharing
Short-term Rental
Services
Task-Sharing
Platforms
Percent trust in various industry sub-sectors,
General Population vs Informed Public Informed
Public
23. 50%
60%
48%
52%
57%54%
58%
50% 50%
57%
54%
69%
55%
61%
64%
46%
52%
40%
46%
52%55%
64%
54% 56%
60%
23
Global
North America
Latin America
European Union
APAC
General
Population
Industry Sub-Sectors:
Sharing Economy Trust Levels Fairly Even Across Regions
Percent trust in various industry sub-sectors, global and regional
Crowdfunding On-demand
Transportation
Services
Luxury Clothes /
Accessories Sharing
Short-term Rental
Services
Task-Sharing
Platforms
Source: 2016 Edelman Trust Barometer Q430-434. You may be familiar with the term “sharing economy” -- where companies are providing services in new ways, often by
connecting consumers with each other, often via a mobile app or web site. Please indicate how much you trust “sharing economy” businesses in each of the following sectors
to do what is right. Again, please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. General
Population, 28-country global total and regions, question asked of half the sample.
25. 78%
73% 71%
80%
74%
69%
60% 60%
69%
62%
1 in 5 Tech Workers Do Not Trust Their Own Employer
25
Percent trust among those employed in the sector, comparing trust in their own
employers to percent trust in other companies in the sector
Trust Others
in Sector
Trust in
Employer
Technology Food & Beverage Health Financial Services Energy
General
Population
Source: 2016 Edelman Trust Barometer Q525-526. Thinking about your own company and other companies in your industry, please indicate how much you trust
each to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box,
Trust) General Population, 28-country global total, question was asked of half the sample.
26. 61%
52% 51%
62%
60%
53%
40% 41%
52% 52%
Engagement in Societal Issues Trails
Source: 2016 Edelman Trust Barometer Q527-529. Does your company and your company’s CEO get involved in addressing broader societal issues beyond the
core business, through programs or relationships with other companies? (Yes summary) General Population, 28-country global total, question was asked of half the
sample.
26
Percent who say their company and their CEO are engaged in societal issues,
by industry sector
CEO
engaged
Company
engaged
Technology Food & Beverage Health Financial Services Energy
General
Population
27. Employees of tech
companies NOT
engaged in societal
issues
Employees of tech
companies engaged
in societal issues
Employee Advocacy in Tech Sector
Increases With Societal Issue Engagement
Source: 2016 Edelman Trust Barometer Q527-529 Does your company get involved in addressing broader societal issues beyond the core business, through
programs or relationships with other companies? Q530-536. Thinking about your current company, please indicate how much you agree with each of the following
statements using a nine-point scale where one means that you “strongly disagree” and nine means that you “strongly agree”. (Top 4 Box, Agree) General
Population, 28-country global total, question was asked of half the sample. 27
Percent who agree with each statement, comparing those who
work at companies involved in addressing broader societal issues
vs. those who do not, technology sector
69
66
69
64
70
73
79
Stay working for the company
Confidence in the future of the company
Motivated to perform
Recommend company as an employer
Committed to achieving our strategy
Recommend products and services to others
Do the best possible job for the customer
Impact of
Company
Engagement
12
17
20
25
19
22
17
91
90
90
89
88
88
86
General
Population
Level of Employee Advocacy/Commitment
29. 63 Global 65 Global
91 India
84 China
82 Indonesia
82 Mexico
76 Colombia
76 Singapore
75 UAE
75 U.S.
73 Malaysia
68 Italy
65 Australia
63 Brazil
62 France
62 Hong Kong
62 U.K.
61 Russia
89 Indonesia
88 UAE
87 India
81 China
77 Malaysia
74 Mexico
70 Singapore
65 Hong Kong
63 U.S.
62 Italy
61 Brazil
61 Russia
61 S. Africa
60 Netherlands
44 Argentina
44 Poland
44 Sweden
49 Turkey
47 Germany
47 Poland
46 Ireland
43 Argentina
41 Sweden
59 Netherlands
59 Spain
59 Turkey
57 S. Africa
57 S. Korea
54 Germany
53 Canada
52 Ireland
51 Japan
59 Spain
57 France
57 U.K.
56 Australia
54 Canada
54 Japan
50 S. Korea
Telecommunications Trust:
Trust Levels Rise
Trust in the Telecommunications Sector,
Informed Public, 2015 vs. 2016
2015 2016
Informed Public
trust up 2 points
Trusters from 52% in
2015 to 57% in 2016
Distrusters from 22%
in 2015 to 11% in 2016
Trusters
Neutrals
Distrusters
29
Source: 2016 Edelman Trust
Barometer Q45-429. Please indicate
how much you trust businesses in
each of the following industries to do
what is right. Again, please use the
same 9-point scale where one means
that you “do not trust them at all” and
nine means that you “trust them a
great deal”. (Top 4 Box, Trust)
Informed Public, 27-country global
total.
30. 44 Argentina
44 Poland
44 Sweden
49 Argentina
49 Ireland
49 Poland
48 S. Korea
40 Sweden
81 India
80 Indonesia
76 China
76 UAE
75 Mexico
71 Malaysia
71 Singapore
70 Colombia
62 U.S.
61 Russia
60 Italy
91 India
84 China
82 Indonesia
82 Mexico
76 Colombia
76 Singapore
75 UAE
75 U.S.
73 Malaysia
68 Italy
65 Australia
63 Brazil
62 France
62 Hong Kong
62 U.K.
61 Russia
58 Canada
58 Hong Kong
57 Brazil
57 Netherlands
56 France
55 Australia
55 S. Africa
55 Turkey
53 Spain
52 Japan
52 U.K.
50 Germany
59 Netherlands
59 Spain
59 Turkey
57 S. Africa
57 S. Korea
54 Germany
53 Canada
52 Ireland
51 Japan
Trust in Telecommunications,
Informed Public vs.
General Population, 2016
18% of countries are
distrusters among the
General Population
Informed
Public
General
Population
65 Global 60 Global
30
Trusters
Neutrals
Distrusters
Source: 2016 Edelman Trust
Barometer Q45-429. Please indicate
how much you trust businesses in
each of the following industries to do
what is right. Again, please use the
same 9-point scale where one means
that you “do not trust them at all” and
nine means that you “trust them a
great deal”. (Top 4 Box, Trust)
Informed Public and General
Population, 28-country global total.
Telecommunications Trust:
Higher Trust Among
Informed Public
31. 59 Canada
58 Italy
57 Hong Kong
57 Netherlands
55 Brazil
55 France
54 S. Africa
54 Turkey
53 Australia
53 Japan
52 Spain
50 Argentina
50 Germany
50 Poland
50 U.K.
49 Ireland
45 S. Korea
40 Sweden
81 Indonesia
79 India
76 UAE
75 China
73 Mexico
71 Malaysia
70 Colombia
69 Singapore
61 Russia
60 U.S.
Trust in Telecommunications,
Informed Public vs. General
Population vs. Mass Population
For the mass
population,
15 of 28 countries
are neutral
General
Population
Mass
Population
60 Global 59 Global
Informed
Public
65 Global For the mass
population, trust in
Telecommunications
sector falls into neutral
territory
31
Trusters
Neutrals
Distrusters
Source: 2016 Edelman Trust
Barometer Q45-429. Please indicate
how much you trust businesses in
each of the following industries to do
what is right. Again, please use the
same 9-point scale where one means
that you “do not trust them at all” and
nine means that you “trust them a
great deal”. (Top 4 Box, Trust)
Informed Public, General Population,
and Mass Population, 28-country
global total.
Telecommunications Trust:
Mass Population is
More Neutral
44 Argentina
44 Poland
44 Sweden
91 India
84 China
82 Indonesia
82 Mexico
76 Colombia
76 Singapore
75 UAE
75 U.S.
73 Malaysia
68 Italy
65 Australia
63 Brazil
62 France
62 Hong Kong
62 U.K.
61 Russia
59 Netherlands
59 Spain
59 Turkey
57 S. Africa
57 S. Korea
54 Germany
53 Canada
52 Ireland
51 Japan
49 Argentina
49 Ireland
49 Poland
48 S. Korea
40 Sweden
81 India
80 Indonesia
76 China
76 UAE
75 Mexico
71 Malaysia
71 Singapore
70 Colombia
62 U.S.
61 Russia
60 Italy
58 Canada
58 Hong Kong
57 Brazil
57 Netherlands
56 France
55 Australia
55 S. Africa
55 Turkey
53 Spain
52 Japan
52 U.K.
50 Germany
32. Telecommunications: A Widening Trust Gap
Source: 2016 Edelman Trust Barometer Q11-14. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right
using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust). Q45-429.
Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale where one means
that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) Informed Public and Mass Population, 25-country global
total.
32
Percent trust in business vs trust in Telecommunications,
2012 to 2016
Informed
Public
Mass
Population
5pt
Gap
9pt
Gap
Trust in Business Trust in Telecommunications
11pt
Gap
4pt
Gap
54
58 58
56
62
45
49
48
47
51
2012 2013 2014 2015 2016
62 62
64
62
64
58
59
60
59 59
2012 2013 2014 2015 2016
33. 50%
Source: 2016 Edelman Trust Barometer Q45-429. Please indicate how much you trust businesses in each of the following industries to do what is right. Again,
please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust)
General Population, 27-country global total.
GDP 5 = U.S., China, Japan, Germany, U.K.
59 58
70 68 69
59 57 55 54
52 50 48 49 48
44
60
50 49 49
84
82
78
75
64
60 62
54
56
43
60 58
76 75
71
62 61
58 57
56 55 55 53
49 48
60
50 49 49
81 80
76
71
58 57
55
52 52
40
Global27
GDP5
China
Mexico
Singapore
U.S.
Russia
Canada
Netherlands
France
Australia
Turkey
Spain
Ireland
SouthKorea
Italy
Germany
Argentina
Poland
India
Indonesia
UAE
Malaysia
HongKong
Brazil
SouthAfrica
Japan
U.K.
Sweden
Trust in Telecommunications
33
Percent trust in telecommunications industry
sector, 2015 vs. 2016
Increased or equal trust in telecommunications in 17 countries
General
Population
2015 2016