Tobias Golodnoff, present FASTFORWARD's new approach to film digitization at the Restorate Asia/SEAPAVAA conference in Bangkok, Thailand 2018.

1. Moving images

2. GOOD TO MEET U!
TOBIAS GOLODNOFF
CEO, Partner
Former Head of Digitization, DR, and
Secretary General, FIAT/IFTA.
Internationally known as a disruptor of
the field of digitization.
IVAN DEHN
CTO, Partner
Former Head of Tech Innovation, DR.
Mastermind behind the workflows and
infrastructure of DR’s digitization
project, and now FASTFORWARD’s
technology team and the HD high
speed digitization unit.
FASTFORWARD has invented and is pioneering a new way of of digitizing 16mm film where
collaboration and project success are an integrated part of our approach. I am here to
share our insights and hopefully inspire you to digitize more of our precious heritage!

3. FASTFORWARD’s managing partners created the strategy for and
executed one of Europes largest (420.000 hrs. of AV-content) and
most successful digitization project.
Photo credit: DRs Kulturarvsprojekt
35 KM OF SHELFS

4. We succeeded in digitizing more than 420.000 hours of AV content by focusing on
collaborating with other broadcast archives and specialists and developed 2 main guiding
principles, which are still governing our approach:
1. USE = VALUE
2. Technology is a tool
Photo credit: DRs Kulturarvsprojekt
420.000 HRS.

5. Today my main focus is film, the challenges we had at DR
and found others had at the time, and how we invented
this new approach for film digitization!
Photo credit: DRs Kulturarvsprojekt
DIGITIZING FILM

6. IT’S IMPOSSIBLE!

7. TRAD. FILM W.FLOW
Material
Exchange
Format
Steenbeck flatbed
film viewing table
Film digitizing workflow
Audio digitizing
Film digitizing
MAM
Digital
Preservation
Sales platform
Online platform
Revenue
Distribution
Collaboration Knowledge
Exhibition Products
Phase 0
Analog
Preservation
Phase 1
Preparation
Content viewing
Film check
Selection
Phase 2
Cleaning, film and audio digitizing
Phase 3
Digital file
Quality check
Phase 5
Digital file distributed
Phase 6
Access and
value creation
Phase 4
Digital file
managed &
registration
(Simplified)

8. A NEW WAY!

9. FFW WORKFLOW 1
Material
Exchange
Format
Steenbeck flatbed
film viewing table
Film digitizing workflow
Audio digitizing
Film digitizing
MAM
Digital
Preservation
Sales platform
Online platform
Revenue
Distribution
Collaboration Knowledge
Exhibition Products
Phase 0
Analog
Preservation
Phase 1
Preparation
Content viewing
Film check
Selection
Phase 2
Cleaning, film and audio digitizing
Phase 3
Digital file
Quality check
Phase 5
Digital file distributed
Phase 6
Access and
value creation
Phase 4
Digital file
managed &
registration
Accessible
=
Value
fastforward from required to value creation & accessRequired + FFW

10. FFW WORKFLOW 2
Material
Exchange
Format
Steenbeck flatbed
film viewing table
Film digitizing workflow
Audio digitizing
Film digitizing
MAM
Digital
Preservation
Sales platform
Online platform
Revenue
Distribution
Collaboration Knowledge
Exhibition Products
Phase 0
Analog
Preservation
Phase 1
Preparation
Content viewing
Film check
Selection
Phase 2
Cleaning, film and audio digitizing
Phase 3
Digital file
Quality check
Phase 5
Digital file distributed
Phase 6
Access and
value creation
Phase 4
Digital file
managed &
registration
Accessible
=
Value
Required + FFW
More views = demands for restauration & scanning
More views = demands for film content in HD
fastforward from required to value creation & access

11. We deliver a solution based on three components:
• Consultancy and training needed for implementing a new
digitization workflow
• A FFW HD Digitization Unit, a modified viewing table (yours or
a re-furbished we deliver) including all needed software and a
cloud platform (MAM)
• A shared commitment that ensures your project success!
THE FFW SERVICE

12. DEMO
(har slettet video for at kunne sende keynote)

13. A DESRUPTION
The new approach (The FFW WORKFLOW):
1. Makes it possible to digitize more than 10 times faster in high quality
(HD) than with a traditional workflow
2. Enables you to delivery high quality content within hours instead of
days/weeks
3. It is so easy to use you can involve your entire archive or organisation
which strengthens the project, the future value creation and lowers
the cost

14. Small Reels / news Reels
1. One FFW trained operators production
per day
2. Picture & Sound in one process
DAY 1 2 3 4 5
Random workday (hrs) 7,5 7,5 7,5 7,5 7,5
Reels digitized (News items) 89 100 98 121 115
0
35
70
105
140
Operator work (hrs)
Reels digitized (News items)
USE CASE: SMALL REELS

15. USE CASE: PROGRAM
DAY 1 2 3 4 5
Random workday (hrs) 7,5 7,5 7,5 7,5 7,5
VOLUME digitized (hrs) 11,4 13 14,2 14 14,9
0
7,5
15
22,5
30
Operator work (hrs)
VOLUME digitized (hrs)Programs
1. One FFW trained operators
production per day
2. Picture & Sound in one
process

16. PRODUCTIVITY PR. MONTH: Program/Small reels
FFW STATS
0,0
125,0
250,0
375,0
500,0
282
71677471
153
36374138
Operator work (hrs)
VOLUME digitized (hrs)
0,0
300,0
600,0
900,0
1200,0
1.014
298304
230
182
136
34383430
Operator work (hrs)
Reels digitized (News items)
TOTAL TOTALWEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 1 WEEK 2 WEEK 3 WEEK 4

17. • Our heritage and collections are very valuable! The challenges has been
that it takes too long and demands a lot of ressources to digitize it!
• The more content your organisation or stakeholders can access the
more value is created
• Momentum shift when large volumes becomes accessible for
production or stakeholders. One of our collaborators just made a 2
series documentary into a 3 series as the producers found so much
interesting content when researching the digitized content and film
archive!
USE/ACCESS = VALUE

18. TRAD. PROCESS
Material
Exchange
Format
Steenbeck flatbed
film viewing table
Film digitizing workflow
Audio digitizing
Film digitizing
MAM
Digital
Preservation
Sales platform
Online platform
Revenue
Distribution
Collaboration Knowledge
Exhibition Products
Phase 0
Analog
Preservation
Phase 1
Preparation
Content viewing
Film check
Selection
Phase 2
Cleaning, film and audio digitizing
Phase 3
Digital file
Quality check
Phase 5
Digital file distributed
Phase 6
Access and
value creation
Phase 4
Digital file
managed &
registration
Archivist
Operator Editor
1. Someone wants some
content and ask archivist
to see what is in the archive
Editor
Editor
Editor
2. The research is done and
some potential films reels
are found
3. The Editor comes by
to see if the content
is usable
Operator Operator Operator
4. Operators (min. 2 pers.)
digitizes the content
5 & 6. Editor and journalist ++
other can now use and
produce new things with
the digitized content
Editor
Editor

19. THE NEW PROCESS
Journalist
3. Editors get inspired by what
they find in the archive and
request more content or
re-digitization
Editor
Journalist
Editor
4. Trad. Operators are only used
when content needs this type of
scanning/process
2. Editor and journalist ++
other can now use and produce
new things with the
digitized content
Editor
Editor
Archivist
Operator
Archivist
T. Operator
1. New “operators” and archivist
digitize daily larger volumes of
film as part of the
“Film digitization project”
Operator
T. Operator

20. VALUABLE CONTENT
“Looking through archive clips is for me like going on a ride in a
time machine. The world and the way people lived just 50
years ago can be as exotic as watching rare animals in the zoo.
And then again you discover that some things never change,
that history keeps on repeating itself and that our time on this
earth is very short. It´s good to remember that once in a while.”
Jella Bethmann - director & producer at Achtung Film.

21. Jellas film…
Jellas film klip

22. • Digitization of film will become easier & cheaper
• Focus is shifting from potentials to results
• Archive staff is taking center stage, researching,
digitizing and adding value to their organisation
in “new” ways!
CONCLUSION

23. THANK YOU!
Tobias Golodnoff
CEO, FASTFORWARD
P +45 2132 7088
E tobias@ffw.io