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DANISH    BY TOBIAS
       BROADCASTING GOLODNOFF
        CORPORATION




UNLOCKING
THE ARCHIVES
DANISH
BROADCASTING
 CORPORATION
520.000 HOURS!
GUIDING PRINCIPLES
USE IS VALUE
TRANSPARENT BOXES
OPEN SOURCE COLLECTIVE
FLEXIBLE RESSOURCES
TRADITIONEL VALUE CHAIN
USE IS VALUE
BONANZA
FACTS
   ‣FOCUSED ON USER INTERACTION, PUBLIC VOTING
    ON FAVORITE PROGRAMS
   ‣12 WEEKS, A WEEKLY CATEGORY, CHOICES WITH A
    SMALL CLIP AND A DESCRIPTION
   ‣CONTENT WAS COMMENTED AND DISCUSSED
   ‣WINNING CONTENT PUBLISHED THE FOLLOWING
    WEEK
LOGO
THE WEBSITE
   ‣COMPETITION SCORE
   ‣SEE ALL 100 SNIPPETS
    AND VOTE

   ‣CINEMA MODE FOR
    FULLSCREEN VIEWING
RESULTS
  ‣MORE THAN 100.000
   DANES VOTED

  ‣DURING THE FIRST YEAR
   BONANZA HAD 200.000
   MONTHLY USERS AND 1
   MIO. VIDEO STREAMS A
   MONTH
TODAY
  ‣ONE OF DR’S “POWER BRANDS”
   3 YEARS DOWN THE LINE WE
   HAVE 70.000 MONTLY USERS

  ‣WINNER OF FIAT’S PRIZE FOR
   BEST INTERNET PRODUCTION IN
   2009
USERS
  ‣HOW OLD ARE THE          12 %   11 %
   USERS?
     BETWEEN 0-19
     20-39 YEARS     33 %
     40-59 YEARS                          44 %
     60+
USERS
  ‣WHY ARE THEY                                            8 %
   VISITING?                                        39 %
                                                                   18 %
    FOR EDUCATIONAL USE
    LOOKING FOR A PARTICULAR PROGRAM/SNIPPET
    AS ENTERTAINMENT
    IT IS FUN WATCHING “OLD” STUFF I CAN REMEMBER           35 %
USERS
  ‣HOW OFTEN DO THE                          8 %

   USERS VISIT?                      35 %          23 %
     THIS IS MY FIRST TIME
     LESS THAN EVERY 14TH DAY
     MORE THAN ONCE EVERY 14TH DAY
     EVERYDAY OR ALMOST EVERY DAY           34 %
COLLABORATION
KNOWLEDGE
&TECHNOLOGY
 COLLECTIVE
              CHAOS
          CULTURAL HERITAGE
            ARCHIVE OPEN
               SYSTEM
DANSK KULTURARV
DANISH BROADCASTING CORPORATION
THE DANISH FILM INSTITUTE
THE NATIONAL MUSEUM
THE ROYAL LIBRARY
THE DANISH STATE ARCHIVES
NATIONAL GALLERY OF DENMARK
THE STATE AND UNIVERSITY LIBRARY
THE HERITAGE AGENCY OF DENMARK
NEXT STEP
WWW.DANSKKULTURARV.DK
THANK
 Y0U!
 TOBIAS GOLODNOFF
 HEAD OF DRS CULTURAL
 HERITAGE PROJECT
 E: TOGO@DR.DK
 M: 0045 2854 8288

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European cultural forum 2011 DR presentation

  • 1. DANISH BY TOBIAS BROADCASTING GOLODNOFF CORPORATION UNLOCKING THE ARCHIVES
  • 4. GUIDING PRINCIPLES USE IS VALUE TRANSPARENT BOXES OPEN SOURCE COLLECTIVE FLEXIBLE RESSOURCES
  • 8. FACTS ‣FOCUSED ON USER INTERACTION, PUBLIC VOTING ON FAVORITE PROGRAMS ‣12 WEEKS, A WEEKLY CATEGORY, CHOICES WITH A SMALL CLIP AND A DESCRIPTION ‣CONTENT WAS COMMENTED AND DISCUSSED ‣WINNING CONTENT PUBLISHED THE FOLLOWING WEEK
  • 10. THE WEBSITE ‣COMPETITION SCORE ‣SEE ALL 100 SNIPPETS AND VOTE ‣CINEMA MODE FOR FULLSCREEN VIEWING
  • 11. RESULTS ‣MORE THAN 100.000 DANES VOTED ‣DURING THE FIRST YEAR BONANZA HAD 200.000 MONTHLY USERS AND 1 MIO. VIDEO STREAMS A MONTH
  • 12. TODAY ‣ONE OF DR’S “POWER BRANDS” 3 YEARS DOWN THE LINE WE HAVE 70.000 MONTLY USERS ‣WINNER OF FIAT’S PRIZE FOR BEST INTERNET PRODUCTION IN 2009
  • 13. USERS ‣HOW OLD ARE THE 12 % 11 % USERS? BETWEEN 0-19 20-39 YEARS 33 % 40-59 YEARS 44 % 60+
  • 14. USERS ‣WHY ARE THEY 8 % VISITING? 39 % 18 % FOR EDUCATIONAL USE LOOKING FOR A PARTICULAR PROGRAM/SNIPPET AS ENTERTAINMENT IT IS FUN WATCHING “OLD” STUFF I CAN REMEMBER 35 %
  • 15. USERS ‣HOW OFTEN DO THE 8 % USERS VISIT? 35 % 23 % THIS IS MY FIRST TIME LESS THAN EVERY 14TH DAY MORE THAN ONCE EVERY 14TH DAY EVERYDAY OR ALMOST EVERY DAY 34 %
  • 17. KNOWLEDGE &TECHNOLOGY COLLECTIVE CHAOS CULTURAL HERITAGE ARCHIVE OPEN SYSTEM
  • 18. DANSK KULTURARV DANISH BROADCASTING CORPORATION THE DANISH FILM INSTITUTE THE NATIONAL MUSEUM THE ROYAL LIBRARY THE DANISH STATE ARCHIVES NATIONAL GALLERY OF DENMARK THE STATE AND UNIVERSITY LIBRARY THE HERITAGE AGENCY OF DENMARK
  • 20. THANK Y0U! TOBIAS GOLODNOFF HEAD OF DRS CULTURAL HERITAGE PROJECT E: TOGO@DR.DK M: 0045 2854 8288