National Cybersecurity - Roadmap and Action PlanDr David Probert
Analysis, strategies and practical action plans for National Government Cybersecurity based upon the United Nations - International Telecommunications Union - UN/ITU Cybersecurity Framework and their Global Cybersecurity Agenda - GCA.
National Cybersecurity - Roadmap and Action PlanDr David Probert
Analysis, strategies and practical action plans for National Government Cybersecurity based upon the United Nations - International Telecommunications Union - UN/ITU Cybersecurity Framework and their Global Cybersecurity Agenda - GCA.
Being aware of the trends that are expected to shape the digital landscape is an important step in ensuring the security of your data and online assets.
Amongst others, the webinar covers:
• Top Cyber Trends for 2023
• Cyber Insurance
• Prioritization of Cyber Risk
Presenters:
Colleen Lennox
Colleen Lennox is the Founder of Cyber Job Central, a newly formed job board dedicated to Cybersecurity job openings. Colleen has 25+ years in Technical Recruiting and loves to help other find their next great job!
Madhu Maganti
Madhu is a goal-oriented cybersecurity/IT advisory leader with more than 20 years of comprehensive experience leading high-performance teams with a proven track record of continuous improvement toward objectives. He is highly knowledgeable in both technical and business principles and processes.
Madhu specializes in cybersecurity risk assessments, enterprise risk management, regulatory compliance, Sarbanes-Oxley (SOX) compliance and system and organization controls (SOC) reporting.
Date: January 25, 2023
Tags: ISO, ISO/IEC 27032, Cybersecurity Management
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Find out more about ISO training and certification services
Training: https://pecb.com/en/education-and-certification-for-individuals/iso-iec-27032
https://pecb.com/article/cybersecurity-risk-assessment
https://pecb.com/article/a-deeper-understanding-of-cybersecurity
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
Whitepaper: https://pecb.com/whitepaper
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
YouTube video: https://youtu.be/BAAl_PI9uRc
How To Handle Cybersecurity Risk PowerPoint Presentation SlidesSlideTeam
Information technology experts can now take advantage of How To Handle Cybersecurity Risk PowerPoint Presentation Slides. This information security PPT theme infuses top-quality design with data obtained by industry experts. Explain the present situation of the target firm’s information security management employing this PowerPoint layout. The data visualizations featured here simplify the elucidation of complex data such as the analysis of the current IT department. Showcase the cybersecurity framework roadmap and risks of the internet using our PPT presentation. Elaborate on the cybersecurity risk management action plan using the tabular format via this PowerPoint slideshow. Demonstrate the cybersecurity contingency plan with appreciable ease. Our information security management system PPT templates deck assists you in assigning risk handling responsibilities to the staff. Explain the duties of the management in successful information security governance. This PowerPoint presentation also addresses the cost of cybersecurity management and staff training. Hit the download icon and start personalization. Our How To Handle Cybersecurity Risk PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/3o0xDkR
In the fields of physical security and information security, access control (AC) is the selective restriction of access to a place or other resource. The act of accessing may mean consuming, entering, or using. Permission to access a resource is called authorization. It is all about the physical security of the of the organization using the information technology and for the purpose of the restricting the access of unauthorized people and unauthorized employees. Saving your organization physically.
The cyber security job is everyone's business including the Board of Directors, even without a cyber security degree. Recent cyber security news proves that. According to several studies, Boards are getting it wrong and are leaving cyber awareness and risk management in the hands of the CEO, CISO, CTOs and cyber security companies. In a sense they are abdicating their responsibility to the shareholders. This slideshare proposes 7 questions every board should be asking their company executives abour IT security. They're not necessarily all encompassing and don't take the place of real cybersecurity training, but will drive the discussion to better and more complete understanding of strategic risk. Questions cover the basics of cyber security training, cyber policies, who briefs and when at board meetings. Thanks.
Talking about Next-Gen Security Operation Center for IDNIC+APJII as representative from IDSECCONF. People-Centric SOC requires lot of investment on human in terms of quantity and quality, unfortunately, (good) IT security people are getting rare these days. Organisation need to put their investments more on technology, as in Industry 4.0, machines are getting more advanced to support Human on doing continuous and repetitive task.
Moving from “traditional” to next-gen SOC require proper plan, thats what this talk was about.
Secrets to managing your Duty of Care in an ever- changing world.
How well do you know your risks?
Are you keeping up with your responsibilities to provide Duty of Care?
How well are you prioritising Cybersecurity initiatives?
Liability for Cybersecurity attacks sits with Executives and Board members who may not have the right level of technical security knowledge. This session will outline what practical steps executives can take to implement a Cybersecurity Roadmap that is aligned with its strategic objectives.
Led by Krist Davood, who has spent over 28 years implementing secure mission critical systems for executives. Krist is an expert in protecting the interconnectedness of technology, intellectual property and information systems, as evidenced through his roles at The Good Guys, Court Services Victoria and Schiavello.
The seminar will cover:
• Fiduciary responsibility
• How to efficiently deal with personal liability and the threat of court action
• The role of a Cybersecurity Executive Dashboard and its ability to simplify risk and amplify informed decision making
• How to identify and bridge the gap between your Cybersecurity Compliance Rating and the threat of court action
Cybersecurity Incident Management PowerPoint Presentation Slides are designed for information technology experts. Our data security PowerPoint theme combines high-quality design with info accumulated by industry experts. Represent the present situation of the target organization’s information security management using our patterned PPT slideshow. The innovative data visualizations aid in compiling data such as the analysis of the current IT department with considerable convenience. Communicate the cybersecurity framework roadmap and kinds of cyber threats with the help of this PowerPoint layout. Demonstrate the cybersecurity risk management action plan through the tabular format included in this PPT presentation. Illustrate the cybersecurity contingency plan. Our information security management system PowerPoint templates deck helps you in defining risk handling responsibilities of your personnel. Elucidate the role of the management in successful information security governance. Our PPT deck also outlines the costs involved in cybersecurity management and staff training. Showcase an impact analysis with a dash of visual brilliance. Smash the download button and start designing. Our Cybersecurity Incident Management PowerPoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/2UPqMhg
Evolution of Offensive Testing - ATT&CK-based Adversary Emulation PlansChristopher Korban
Talk about the evolution of security posture assessments, solving red team problems with ATT&CK-based Adversary Emulation Plans.
Conference: Art into Science - A Conference on Defense 2018
** CyberSecurity Certification Training: https://www.edureka.co/cybersecurity-certification-training **
This Edureka tutorial on "Cybersecurity Frameworks" will help you understand why and how the organizations are using the cybersecurity framework to Identify, Protect and Recover from cyber attacks.
Cybersecurity Training Playlist: https://bit.ly/2NqcTQV
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
Being aware of the trends that are expected to shape the digital landscape is an important step in ensuring the security of your data and online assets.
Amongst others, the webinar covers:
• Top Cyber Trends for 2023
• Cyber Insurance
• Prioritization of Cyber Risk
Presenters:
Colleen Lennox
Colleen Lennox is the Founder of Cyber Job Central, a newly formed job board dedicated to Cybersecurity job openings. Colleen has 25+ years in Technical Recruiting and loves to help other find their next great job!
Madhu Maganti
Madhu is a goal-oriented cybersecurity/IT advisory leader with more than 20 years of comprehensive experience leading high-performance teams with a proven track record of continuous improvement toward objectives. He is highly knowledgeable in both technical and business principles and processes.
Madhu specializes in cybersecurity risk assessments, enterprise risk management, regulatory compliance, Sarbanes-Oxley (SOX) compliance and system and organization controls (SOC) reporting.
Date: January 25, 2023
Tags: ISO, ISO/IEC 27032, Cybersecurity Management
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: https://pecb.com/en/education-and-certification-for-individuals/iso-iec-27032
https://pecb.com/article/cybersecurity-risk-assessment
https://pecb.com/article/a-deeper-understanding-of-cybersecurity
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
Whitepaper: https://pecb.com/whitepaper
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
YouTube video: https://youtu.be/BAAl_PI9uRc
How To Handle Cybersecurity Risk PowerPoint Presentation SlidesSlideTeam
Information technology experts can now take advantage of How To Handle Cybersecurity Risk PowerPoint Presentation Slides. This information security PPT theme infuses top-quality design with data obtained by industry experts. Explain the present situation of the target firm’s information security management employing this PowerPoint layout. The data visualizations featured here simplify the elucidation of complex data such as the analysis of the current IT department. Showcase the cybersecurity framework roadmap and risks of the internet using our PPT presentation. Elaborate on the cybersecurity risk management action plan using the tabular format via this PowerPoint slideshow. Demonstrate the cybersecurity contingency plan with appreciable ease. Our information security management system PPT templates deck assists you in assigning risk handling responsibilities to the staff. Explain the duties of the management in successful information security governance. This PowerPoint presentation also addresses the cost of cybersecurity management and staff training. Hit the download icon and start personalization. Our How To Handle Cybersecurity Risk PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/3o0xDkR
In the fields of physical security and information security, access control (AC) is the selective restriction of access to a place or other resource. The act of accessing may mean consuming, entering, or using. Permission to access a resource is called authorization. It is all about the physical security of the of the organization using the information technology and for the purpose of the restricting the access of unauthorized people and unauthorized employees. Saving your organization physically.
The cyber security job is everyone's business including the Board of Directors, even without a cyber security degree. Recent cyber security news proves that. According to several studies, Boards are getting it wrong and are leaving cyber awareness and risk management in the hands of the CEO, CISO, CTOs and cyber security companies. In a sense they are abdicating their responsibility to the shareholders. This slideshare proposes 7 questions every board should be asking their company executives abour IT security. They're not necessarily all encompassing and don't take the place of real cybersecurity training, but will drive the discussion to better and more complete understanding of strategic risk. Questions cover the basics of cyber security training, cyber policies, who briefs and when at board meetings. Thanks.
Talking about Next-Gen Security Operation Center for IDNIC+APJII as representative from IDSECCONF. People-Centric SOC requires lot of investment on human in terms of quantity and quality, unfortunately, (good) IT security people are getting rare these days. Organisation need to put their investments more on technology, as in Industry 4.0, machines are getting more advanced to support Human on doing continuous and repetitive task.
Moving from “traditional” to next-gen SOC require proper plan, thats what this talk was about.
Secrets to managing your Duty of Care in an ever- changing world.
How well do you know your risks?
Are you keeping up with your responsibilities to provide Duty of Care?
How well are you prioritising Cybersecurity initiatives?
Liability for Cybersecurity attacks sits with Executives and Board members who may not have the right level of technical security knowledge. This session will outline what practical steps executives can take to implement a Cybersecurity Roadmap that is aligned with its strategic objectives.
Led by Krist Davood, who has spent over 28 years implementing secure mission critical systems for executives. Krist is an expert in protecting the interconnectedness of technology, intellectual property and information systems, as evidenced through his roles at The Good Guys, Court Services Victoria and Schiavello.
The seminar will cover:
• Fiduciary responsibility
• How to efficiently deal with personal liability and the threat of court action
• The role of a Cybersecurity Executive Dashboard and its ability to simplify risk and amplify informed decision making
• How to identify and bridge the gap between your Cybersecurity Compliance Rating and the threat of court action
Cybersecurity Incident Management PowerPoint Presentation Slides are designed for information technology experts. Our data security PowerPoint theme combines high-quality design with info accumulated by industry experts. Represent the present situation of the target organization’s information security management using our patterned PPT slideshow. The innovative data visualizations aid in compiling data such as the analysis of the current IT department with considerable convenience. Communicate the cybersecurity framework roadmap and kinds of cyber threats with the help of this PowerPoint layout. Demonstrate the cybersecurity risk management action plan through the tabular format included in this PPT presentation. Illustrate the cybersecurity contingency plan. Our information security management system PowerPoint templates deck helps you in defining risk handling responsibilities of your personnel. Elucidate the role of the management in successful information security governance. Our PPT deck also outlines the costs involved in cybersecurity management and staff training. Showcase an impact analysis with a dash of visual brilliance. Smash the download button and start designing. Our Cybersecurity Incident Management PowerPoint Presentation Slides are topically designed to provide an attractive backdrop to any subject. Use them to look like a presentation pro. https://bit.ly/2UPqMhg
Evolution of Offensive Testing - ATT&CK-based Adversary Emulation PlansChristopher Korban
Talk about the evolution of security posture assessments, solving red team problems with ATT&CK-based Adversary Emulation Plans.
Conference: Art into Science - A Conference on Defense 2018
** CyberSecurity Certification Training: https://www.edureka.co/cybersecurity-certification-training **
This Edureka tutorial on "Cybersecurity Frameworks" will help you understand why and how the organizations are using the cybersecurity framework to Identify, Protect and Recover from cyber attacks.
Cybersecurity Training Playlist: https://bit.ly/2NqcTQV
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
The Marketer's Guide To Customer InterviewsGood Funnel
A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.
Powerpoint Proyecto Final correspondiente al tercer corte de la asignatura Informática para Negocios I, del primer cuatrimestre en la carrera Desarrollo de Negocios.
To assist water operators in delivering quality water and wastewater services, SUEZ has developed ice pigging, a chemicalfree and cost-effective pipe cleaning method. In this cleaning process, an ice slurry is pumped into a pipe and forced through under pressure. Find out more http://www.degremont.com.au/media/video-gallery
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
Read the full article with even more details at https://blog.wagepoint.com/h/i/289427271-the-comprehensive-list-of-small-business-tax-deductions/185037
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Cloud adoption introduces new attack vectors and poses new security challenges. Learn how a visibility platform can help protect your data and applications in the cloud.
Perdita di dati, interruzione di servizi, danni economici e di immagine. Queste sono alcune delle conseguenze degli attacchi informatici, non solo nel mondo privato ma anche nella PA.
Cloud adoption is driving value into businesses like never before. Trying to manage security and compliance in the use of cloud platforms and applications can be challenging, with visibility being "cloudy" at best. That situation can drive stress and frustration into already overworked security teams. In this session Doug Copley will explain how the latest cloud security platforms can be the foglight to improve visibility and information risk management while enabling organizations to safely adopt those transformative technologies that will advance the mission of the organization.
CASB — Your new best friend for safe cloud adoption?
The explosive growth of cloud adoption, “cloud first” initiatives and BYOD have created security and compliance blind spots.
Forcepoint’s session examines the growing popularity of the Cloud Access Security Broker as a means to assist security leaders to support business innovation and manage cloud risk.
Proteja sus datos en cualquier servicio Cloud y Web de forma unificadaCristian Garcia G.
Hoy en día, una media de más de 1000 aplicaciones Cloud se está utilizando en cada empresa, de las cuales, el 98% se categoriza como «Shadow IT», lo cual significa que la dirección IT no las controla.
Además, 80% de la información que sale afuera de las empresas se comparte utilizando aplicaciones Cloud. Y más de 50% del acceso y uso de las aplicaciones Cloud se realiza desde fuera de las redes corporativas.
Cloudy with a Chance of...Visibility, Accountability & SecurityForcepoint LLC
Cloud adoption is driving value into businesses like never before. Trying to manage security and compliance in the use of cloud platforms and applications can be challenging, with visibility being "cloudy" at best. That situation can drive stress and frustration into already overworked security teams. In this session Doug Copley will explain how the latest cloud security platforms can be the foglight to improve visibility and information risk management while enabling organizations to safely adopt those transformative technologies that will advance the mission of the organization.
How to Enhance Your Application Security Strategy with F5 on AWSAmazon Web Services
Sophisticated application-layer attacks are becoming increasingly prevalent, posing threats to your productivity and security that traditional firewalls are not well-equipped to handle. Selecting the right Web Application Firewall (WAF) is an important piece to stopping application threats and mitigating vulnerabilities.
Join our webinar to hear experts from F5 and AWS discuss how WAF solutions can help you better safeguard your data, meet compliance standards, and establish ongoing protection for your workloads on the cloud.
Cybercrime is about profit and making money. And cybercriminals make money on your data. Whether it’s personally identifiable information, payment or healthcare information, or your intellectual property, your data means money to cybercriminals. Imperva protects cloud applications, websites, web applications, critical databases, files and Big Data repositories from hackers and insider threats—ultimately protecting your data—the one thing that matters most. Haiko Wolberink, AVP Middle East and Africa, Imperva
Learning from Verizon 2017 Data Breach Investigations Report – The New TargetsUlf Mattsson
The Verizon 2017 Data Breach Investigations Report findings relate specifically to the occurrence (likelihood) of security breaches leading to data compromise. The information, provided in aggregate, is filtered in many ways to make it relevant to you (e.g., by industry, actor motive). It is a piece of the information security puzzle—an awesome corner piece that can get you started—but just a piece nonetheless. This session will discuss the new targets that are identified and some solutions
Achieving Visibility, Security and Real-Time Actionable Alerts Using VPC Flow...Amazon Web Services
Visibility is a must for detecting threats and compromises in the cloud, containers, and on-premises networks. In this session, we will explore how Stealthwatch Cloud uses VPC Flow logs and network telemetry combined with advanced analytics such as entity modeling and threat intelligence feeds like Cisco Talos to detect attacks, data exfiltration, unusual remote access, and traffic that is not compliant with your policies.
Cisco Digital Network Architecture is based on these pillars
1) Service Virtualisation (eNFV and 3th party hosting)
2) Automation/SDN/Policy based networking
3) Analytics
4) Orchestration
5) Hybrid
6) Open and Programmable
7) Physical and Virtual
8) Software Driven
Analytics are key to implement NaaS (Network as a Sensor) and NeeE (Network as Enforcer)
https://masimatteo.wordpress.com/2016/06/21/from-we-must-have-a-network-cheap-to-ask-the-network-how-to-reinvent-the-business/
Cyber Risk Management in 2017: Challenges & RecommendationsUlf Mattsson
https://www.brighttalk.com/webcast/14723/234829?utm_source=Compliance+Engineering&utm_medium=brighttalk&utm_campaign=234829 :
With cyber attacks on the rise, securing your data is more imperative than ever. In future, organizations will face severe penalties if their data isn’t robustly secured. This will have a far reaching impact for how businesses deal with security in terms of managing their cyber risk.
Join this presentation to learn the cyber security controls prescribed by regulation, how this impacts compliance, and how cyber risk management helps CISOs understand the degree these controls are in place and where to prioritize their cyber dollars and ensure they are not at risk for fines.
Viewers will learn:
- The latest cybercrime trends and targets
- Trends in board involvement in cybersecurity
- How to effectively manage the full range of enterprise risks
- How to protect against ransomware
- Visibility into third party risk
- Data security metrics
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Hello and welcome to our discussion of the Ixia 2017 Security Report. Today, we will share the findings and observations seen by our ATI (Application Threat and Intelligence) Research Center across the whole of 2016. It covers the trends observed, the major incidents observed, original research findings, and ultimately recommendations and best practices to protect your organization.
Over 2016, one thing was crystal clear. We saw growth across the board. We saw growth in the number of organizations using the Cloud. We saw growth in the attack surface of most organizations, not just from cloud growth but also accompanying shadow IT growth.
We saw the attack surface also grow from increased IOT use and more personal and mobile devices being used for work. We experienced much of the same bad and ugly behavior from hackers who also grew not only from population growth but also the easy accessibility of hacking tools.
We also saw an increase in the speed of change of IT implementations. This lead to complexity in systems and structure and being able to see what breaks through and what is unnoticed. The CISO role became much more of an orchestrator across the different IT models – in-house, mobile devices, personal devices, private and public cloud use.
And ultimately, this complexity and speed of change highlighted the growth of human error be it from simple items like keeping up with passwords for new infrastructure to ensuring patching of vulnerabilities takes place.
We will focus on each of these—the leading contributor of growth, what we saw with complexity, the human element and what hacker attacks were seen.
The majority of the findings in our security report and this presentation are from the Ixia ATI Research Center. This is a group within the company that combines expertise in both threats and application behavior, and spans our test, visibility, and security products. The ATI Research Center with 20 years of expertise is considered a leader in the industry.
Lets first look at the the first major trend, growth, tied primarily to the cloud.
Cloud growth creates a larger and multi-dimensional attack surface. Three factors contribute to this. First is the tremendous growth seen in deployments, followed by the speed of change in a virtualized and container environment and last the new model of shared responsibility.
Each year, we continue to see increases in total data center traffic. Analysts predict that by 2020, we will have over 15.3 Zettabytes of data center traffic and 92% of the workloads will be cloud based. Already today, we have crossed the 50% mark of public cloud based workloads according to some studies and this is expected to increase.
http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/global-cloud-index-gci/white-paper-c11-738085.pdf
The second factor to be aware of with cloud deployments is the speed of change. If we look back to traditional datacenters, servers were configured and left running for months or more. With the introduction of virtualization, a single physical server could now support many virtual machines, and the lifetimes of each could be measured in weeks. More recently, containers have been top-of-mind, with lifetimes measured in days or less. What this means is that a static visibility and security architecture no longer fits the bill. You need to be able to detect changes in your network immediately, and take appropriate action.
The third dimension of the cloud attack surface is the shared responsibility model, and this bears some discussion. If we look at the primary types of cloud services, we have Infrastructure as a Service, Platform as a Service, and Software as a Service. The first is where the cloud provider offers just the physical infrastructure, and the enterprise does all the rest. In a PaaS offering, some basic services such as database or web are offered, and with SaaS, you have access to actual applications. All three are popular and offered by the major cloud service providers like AWS, Microsoft Azure, and Google Cloud Platform.
Digging deeper, this chart from Gartner shows the elements of the three types of services, and more importantly, depicts what security responsibility the organization has—thus shared responsibility. For IaaS, the enterprise is responsible for pretty much everything, and needs to secure its operating system, applications, and data. It is just as if you were running your own datacenter. For PaaS, you are still responsible for locking down your applications and data. And for SaaS, although you only have control over your data, another important element comes to bear. Your SaaS provider needs to be secure. You need to ensure that the email, file storage, and other applications you consume are just as secure as if they were deployed by your own IT. Determining this is a key responsibility of IT moving forward.
Why is SaaS so critical to secure? You may have heard the term ‘Shadow IT.’ Well, there is also the ‘Shadow Cloud.’ This is the set of SaaS applications that your employees use but are not controlled or even known by IT. Employees may collaborate with suppliers, contractors, and each other, across geographies and platforms, many times unaware of potential security and regulatory risks.
In fact, in an average enterprise there are up to 10x more applications than IT expects, equating to hundreds of individual services. Pretty scary. And, of the universe of SaaS offerings, thousands do not offer industry standard security assurances.
Reference: Skyhigh cloud adoption risk report, Q2 2015
What are the risks you must understand and combat?
Separate from cloud growth, which is inevitable, the speed of change, which we can monitor, and the shared responsibility model, which we can address, the shadow cloud is potentially the most damaging. Ask yourself – how many applications have you used unknown to your IT team?
If you are in a regulated industry, understand that your cloud exposure is even more critical.
And, above all, make sure your employees understand the risks that come with the benefits of the cloud. We look at the human element a bit later.
Moving on from growth which is at the center of it all, we now look at three interrelated areas that affect security and your increasing attack surface. The first being complexity. What do we mean by this?
Security complexity is a result of the different demands placed upon the IT department, spanning on-premises data centers, cloud deployments, and SaaS. One almost longs for a simpler time, and a term that we sometimes hear is ’the fog of security.’ What this means is that it is sometimes hard to tell what is real or not, what is a threat or not. What alarm from one of your different security platforms is to be believed or not. And how to avoid battle fatigue.
Reference: https://www.ixiacom.com/company/blog/virtualized-monitoring-public-cloud-dilemma
You’ve got to keep up with increasing complexities of virtualization, containers, the types of rules implemented, and the different vendors you use for perimeter, network, application, data, and xxx security not to mention policy enforcement and operations. We estimate that the average enterprise engages upwards of 15 vendors, and others have stated that this could be as many as 50. In any case, they all require management, understanding of their role, and how they relate to a breach.
References:
Workload density (workloads per physical server) for cloud data centers was 7.3 in 2015 and will grow to 11.9 by 2020. http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/global-cloud-index-gci/white-paper-c11-738085.pdf
During the DockerCon keynote of Docker’s CEO Ben Golub the incredible growth of Docker already became clear. Some highlights from his presentation:
There are 460K Dockerized applications, a 3100% growth over 2 years
Over 4 billion containers have been pulled so far
500 rules – Ixia estimates.
Here we try to map the different aspects of security to industry terminology. We’re all familiar with hardware platforms and some of the better understood elements such as network, endpoint, application, and web. One of the fastest growing areas and one requiring additional expertise is highlighted in green. These relate more to the operational and less obvious aspects of security, but still incredibly important. Ultimately, the CISO can’t be an expert in all of these areas, so needs to train, to automate, and too offload where appropriate. The security footprint of the enterprise is more complex than ever, counter to what we probably all expected.
And some parting thoughts on complexity and the CISO. Prepare for attack. Every day, we read of another corporation or government hacked. You can only prepare. As we guided on the last slide, put in place whatever possible to allow you to take a more strategic view. If your day is spent on firefighting, you won’t prepare for the flood or the earthquake. The CISO must no longer be just a tactician… he or she must act strategically.
Next, we look at the human element, potentially the best understood in terms of cause and effect, but the most difficult to combat. The human element consists of both unintentional breaches, as well as those that are planned. Sometimes, it is difficult after the fact, to tell which is which.
As an example, all too many employees don’t receive the proper training to protect the enterprise against exposure. Better automation helps, but it cannot ever be foolproof as we saw with CloudFlare. Because of this, many believe that their cloud provider will experience a major breach, though current evidence is proving just the opposite. If you remember back to the shared responsibility model, if an enterprise’s data or applications are compromised, they may think it was due to their provider, but in fact it was due to their own neglect. Back to the human element.
References:
20% - http://www.smartbrief.com/poll/2016/11/do-you-feel-your-employees-are-adequately-trained-avoid-risky-behavior-could
44% - IBM - http://m.ibm.com/http/www-03.ibm.com/press/us/en/photo/45327.wss
This is further confirmed by changes in the sources of breaches. In the past, most focus and investment was on network and other infrastructure. We’ve made progress in these areas over the past decade, and the threat now is from the user and his or her device. This is the ‘soft underbelly’ of enterprise security and must be addressed.
Reference:
Verizon 2016 Data Breach Investigations Report -www.verizonenterprise.com/resources/reports/rp_DBIR_2016_Report_en_xg.pdf
The human element also translates to the cloud, and Gartner has been bold enough to make the statement that the vast majority of cloud breaches will be due to the enterprise and not to the cloud provider itself. What this goes to show is that, though enterprise may move their workloads to the cloud, security training and implementation doesn’t end. As Churchill said, it is not the beginning of the end, but the end of the beginning.
However, some good news. Over 50% are not due to malicious intent. They are due to error or process failures. I didn’t really mean it is good news - still an ‘F’ in my book but it’s not malicious.
References:
80% - Gartner, Best Practices for Securing Workloads in AWS. https://www.gartner.com/document/3030318
48% - 2016 Ponemon Cost of Data Breach Study
The most damaging part of both innocent, if we can call it that, and planned attacks, is the time to react. Though this has improved, once an intruder has breached the perimeters and accessed the soft underbelly, anything goes. Sort of like termites in a house where you don’t have an exterminator. They have plenty of time to take their next steps and exfiltrate on their own timeline. Thus the requirement for monitoring and automated response.
Reference:
2016 Ponemon Cost of Data Breach Study.
Now onto the hackers, the third influencer and of course, the most visible due to impact. They have not gone away. On the contrary, the threat is greater now than ever, as we shall see.
Probably the most disturbing trend is what we’ll call democratization and commoditization of hacking, the spread of tools and techniques previously limited to the more sophisticated hackers and even governments into the ‘mass market.’
This is actually very dangerous, since a more sophisticated hacker may have had control of a given exploit, while a newbie may just press the button and hope for the best. Or worst.
And it should be obvious that, although government actors receive the publicity, the typical enterprise has more mundane threats to worry about such as targeting just plain sloppy behavior. Way too many organizations don’t patch and don’t follow basic password hygiene.
In essence, hackers are looking for the low hanging fruit… those systems that are easily exploited. Much like going down the street at night and looking for an open window or unlocked door. If the window is closed and the door is locked, on to the next house.
And this applies to both systems and people. Remember what we mentioned earlier about training and the human element. You’ve got to be vigilant 24x7. The hackers are and have all the time in the world!
On the commoditization front, face it, you aren’t worth too much! Just look at the asking price for the compromised Yahoo records, $300,000 for the lot. Maybe that is at the low end, but we see the same trends for credit card data, and more damaging, social security numbers and health records. Credit card numbers can be replaced in a matter of minutes. Your medical history? Not so fast.
How many of you have had to replace at least one credit card over the last year or two? It is almost becoming commonplace, and I keep a small file listing the accounts that are under autopay for each… sort of like a credit card bug-out bag. Sad.
Reference:
https://thenextweb.com/security/2016/12/16/yahoos-billion-user-database-reportedly-sold-on-the-dark-web-for-just-300000
If we look at the types of attacks and their origins, nothing new. We have malware, exploits, and phishing attacks, and their volume roughly equates to Internet use. We always think of China, Russia, and North Korea, but the source of many of the attacks is staring us in the face, as reported by Ixia ATI.
Maybe mapping to expertise, although malware and phishing attacks were primarily US-driven, exploits were more balanced between the US, China, and other countries.
Reference:
Ixia ATI Research Center 2016
Looking at some of the attacks in greater detail, also with data from Ixia ATI, we see that social networks, many common cloud-based offerings, and of course financial sites are the most vulnerable. Here you must be doubly on-guard.
How many of you have received an email that looked perfectly reasonable at first glance, but then seemed a little bit off when compared to what you normally receive from your bank or favorite chain store? We’ve gotten to the point that many filtering systems are ineffective and you’ve got to review each and every email. Exhausting.
As we mentioned earlier, the tried-and-true still works, and at the heart of this is poor password hygiene. If you use one of these, consider yourself open to attack. Much like putting a code lock on your front door, and then taping the number under the mat.
In fact, many of these are also endemic to cloud deployments not just within the enterprise. Though a typical enterprise end-user wouldn’t select ’ubnt’, that is short for Ubuntu, one of the more popular Linux distributions, we found that it was still an often used password for the cloud.
So with what we’ve covered – cloud growth, user risk, hackers, and complexity – do you just give up, or is there a way out? We’d not be here if it was the former. How can you protect your network, your applications, and your data?
First-off, take a step back and evaluate what you have, what you need, and your gaps. Speak with colleagues in the industry and develop a game plan. Spend intelligently.
As we mentioned earlier, a typical enterprise may have upwards of 15 different security solutions. Just think if you worked with 15 storage or server vendors. Chaos. So take a measured approach to fixing the highest priority issues, and make sure that what you deploy helps to re-enforce your security posture by providing consistent guidance.
References:
Cloud security service market (Infonetics, 2013) - 2017 - $9.2B
The global cybersecurity market should reach $85.3 billion and $187.1 billion in 2016 and 2021, respectively, reflecting a five-year compound annual growth rate (CAGR) of 17 percent. The American market, the largest segment, should grow from $39.5 billion in 2016 to $78 billion by 2021, a projected five-year CAGR of 14.6 percent.
That’s according to BCC Research’s new report, "Cyber Security: Technologies and Global Markets." For purposes of the report, the cybersecurity market includes companies that provide products and services to improve security measures for IT assets, data and privacy across different domains such as the IT, telecom and industrial sectors.
A major step in this direction is deployment of a common set of tools spanning on-premises, hybrid, and public clouds. You don’t want separate solutions providing different guidance for each. As your workloads migrate from one domain to another, visibility needs to follow. And as multi-cloud deployments take hold, your tools must handle this as well.
Unfortunately, most enterprises don’t have this unified view and have tools that leave parts of their network unmonitored – essentially keeping the door unlocked while you are on vacation. In fact, across enterprises, almost half the networks have less than 2/3 visibility coverage.
This is the visibility gap, where the typical visibility solutions can’t keep up with network growth. It is a blind spot, leaving the door open for intrusion.
The way to close the gap is to look closely at any solution as to packet drop at corner cases, performance under feature load, and ease of configuration. A true visibility architecture will close all these gap. At Ixia, we are proud that our visibility architecture has the highest performance in the industry with an easy to use GUI that helps eliminate potential configuration errors.
With a visibility architecture in place, you can take a more strategic view to really address today’s threats. Our security report looks at these in depth.
At a high level, they include:
Security is an ongoing process. A journey and not a destination. A verb and not a noun. You don’t implement a set of controls and rest on your laurels.
You need to be sophisticated, in understanding hackers and your employees. And also challenge them.
Think like the hacker, and you can call upon plenty of industry guidance for this. The more regulated or critical your business, the more vigilant you must be.
Look at where you are most vulnerable, and re-enforce that area. Remember the Trojan Horse. The highest and thickest wall in the world won’t protect you if the back gate is left unlocked, or if the attacker social engineers his or her way in.
One area of increasing scrutiny is the supply chain, as this has been the source of many breaches. Know your suppliers, and hold them to the same high standards.
We don’t all need to be Navy SEALs, but keep your team on-guard and avoid fatigue. Deploy tools that minimize false positives. Make it interesting and engaging.
Finally, and the simplest, fix what is broken. You have plenty of guidance and automation at your disposal.
At Ixia, we provide you the tools to challenge your network, validate it and ensure you have a scalable visibility architecture that lets you see inside what is happening in your network. We strongly recommend that you test often to ensure that you have not introduced configuration errors. We also recommend that you check for dropped packets from your visibility architecture as security tools are only as good as the data they see. We are happy to also provide cyber range training to ensure your teams are properly prepared in case of an attack.
In conclusion, constantly question, challenge, and most importantly test your network’s ability to withstand attacks.
Thank you.