This was a 2021 presentation given on a panel discussion at the Greater Silver Spring Chamber of Commerce with Adam Lowe of Peak Performance Digital and Mark DeVito of Beyond Definition.

1. Leveraging Linkedin for
Business in 2021
Brian Loebig
www.loebigink.com

2. About Me

3. Profile Optimization

4. Profile Optimization

6. What is it?
LinkedIn ProFinder is LinkedIn's professional services
marketplace that helps you find the best freelance or
independent professionals in your area.
Currently, LinkedIn members from any valid U.S. zip
code can file a request for a service.
Cost: $59.99/mo.

7. Who is it for?
1. Accounting
2. Coaching/Mentoring
3. Consulting
4. Design
5. Events
6. Finance
7. Home Improvement
8. Information
Technology
https://www.linkedin.com/services/browse
1. Insurance
2. Law
3. Marketing
4. Operations
5. Photography
6. Real Estate
7. Software Development
8. Writing

8. The Application Process
1. Apply for inclusion
2. Select your primary service category
3. Select your areas of expertise
4. Add a phone number
5. Wait 24-48 hours
www.linkedin.com/profinder/pros

9. Pre-Application Process
Improve your profile!
1. Professional Profile photo
2. Headline should match Profinder services
3. Summary should match services and highlight
accomplishments
4. Recommendations are essential
5. Publish articles

10. The Bidding Process
1. Read project request carefully
2. Provide a $ estimate
3. Respond directly to the request, personalize it and
use elements of the request in your response
4. Include contact information with free consult
5. Refer others if request is outside of your scope or
fee structure.

11. Case Study
⚫Title of requested project was relevant to my services
⚫Description of service from client was detailed
⚫My response was specific, highlighted credibility,
provided contact info
⚫Dialogue with client was timely and required
followup
⚫Helped client close project on Linkedin

12. Case Study: Project Request

13. Could this work for you?
Brian Loebig
www.loebigink.com
301-244-8324