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2016-7 Toastmasters PRM Plan-Website
Toastmasters' 2016-2017 public relations strategy focuses on building an online community and promoting members offline. The strategy includes: 1. Creating engaging social media content to build community and promote members, using platforms like Facebook, Twitter, LinkedIn, and YouTube. 2. Developing thought leadership content through blog posts, videos, and webinars to educate and empower club Vice Presidents of Public Relations. 3. Keeping members connected through monthly newsletters, event emails, and biweekly conference calls to share updates and support local public relations efforts. 4. Exploring offline outreach through local magazines, newspapers, radio, and public speaking events to engage the wider community.
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2016-7 Toastmasters PRM Plan-Website
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- 2. Agenda • 2016 Strategy –Online – Keeping in Touch – Offline • Support Needed
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- 5. 2016 PRM Goals 1. Create anonline community that mirrors the camaraderie of offline. – Why: Top of Funnel candidates are searching online for Toastmasters, we want them to find a vibrant online community. 2. Promote our members, their clubs, areas, and events. – Why: Recognition is a core tenant of Toastmasters, because people crave feedback for their work. Promoting the unsung heroes, our leaders, and past dignitaries, it supports community and encourages future effort. 3. Enable the VP PRs. – Why: Empowered individuals contribute. By providing VP PRs with the tools, resources, and support we’re enabling them to succeed, supporting everyone’s
- 6. 2016 PRM KPIs • Social Metrics –Likes, Shares, Comments, Re- tweets, Reach extension, views • Email Performance – Open Rates, A/B Tests, bounce rate • Organic Search Performance – Clicks, Impressions, Rank position • Feedback from webinars – We’ll send Survey Monkey
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- 8. • Social media(Owner: Max) • Website (Owner: Linda) • Though Leadership Content (Owner: James) • Conference Videos (Owner: Chris) • Why TM Videos (Owner: Mike) • Conference Photos (Owner: Tony) Online
- 9. Goal: • 52 Posts/FB and Tw • 10 Posts/ LI and YT Handle: @d13tm Online Social Media
- 10. Online Social Media Member Highlight Cadence:Monthly Hash Tag Ideas: #d13tm #MembershipHighlight Resources needed: • Nominations: Division Directors nominate three (3) members/year. • Owner: Division Directors • Posting Plan: Pre-schedule via Hootsuite. 12/Year – 20 minutes. • Owner: Max Promote members
- 11. Online Social Media Vocabulary Cadence: Monthly HashTag Ideas: #WordoftheMonth Resources needed: • Visuals: 40 left. ~2 hours. • Owner: Alexis • Posting Plan (COMPLETED): Pre-schedule via Hootsuite. 52/Year – 1.5 hours. • Owner: Alexis • Adding messaging and #tags • Owner: Max • Status: July/early August Complete Community engagement
- 12. Online Social Media Facts Cadence: Monthly HashTag Ideas: #FactoftheMonth Resources needed: • Visuals: Completed (pending approval) • Owner: Alexis • Posting Plan (COMPLETED): Pre-schedule via Hootsuite. 12/Year – 20 minutes. • Owner: Alexis • Adding messaging and #tags • Owner: Max • Status: July/early August Complete Community engagement
- 13. Online Social Media Trivia Cadence: Weekly HashTag Ideas: #ttt Resources needed: • Visuals: Completed (pending approval). • Owner: Alexis • Posting Plan (COMPLETED): Pre-schedule via Hootsuite. 52/Year – 1.5 hours. • Owner: Alexis • Adding messaging and #tags • Owner: Max • Status: July/early August Complete Community engagement
- 14. Online Social Media Quotes Cadence: Monthly HashTag Ideas: #QuoteoftheMonth Resources needed: • Visuals: Completed (pending approval) • Owner: Alexis • Posting Plan (COMPLETED): Pre-schedule via Hootsuite. 12/Year – 20 minutes. • Owner: Alexis • Adding messaging and #tags • Owner: Max Community engagement
- 15. Online Social Media Challenges Cadence: Monthly HashTag Ideas: #tmchallenge Resources needed: • Visuals: Completed (pending approval) • Owner: Alexis • Posting Plan: Pre-schedule via Hootsuite. 12/Year – 20 minutes. • Owner: Max Community engagement
- 16. Online Social Media Throwback Thursday Cadence: Monthly HashTag Ideas: #tbt, #toastmasters Resources needed: • Nominations: Requesting support from past leaders. • Owner: Linda • Posting Plan: Pre-schedule via Hootsuite. 12/Year – 20 minutes. • Owner: Max • Status: Alexis Reached out to Francine for #tbt photos Promote Members
- 17. Online Social Media www.d13tm.com 5 SecretsAbout Public Speaking and how to dance #d13tm 1 2 3 4 5 The audience is on your side. You Your audience The other side.Your side. You speaking isn’t about you. It’s about what your audience takes with them . + = Speaking to a cr owd is just speaking to each per son 300x. Public speaking is a skill that needs to be pr acticed. Info- graphic s Cadence: TBD Hash Tag Ideas: #d13tm Resources needed: • Visuals • Owner: Alexis/Max/James • Planning these on a rolling basis, as a test. Community engagement
- 18. Online Social Media Thought Leadership Cadence: 10articles on LinkedIn /Year Hash Tag Ideas: #d13tm #thoughtleadership Resources needed: • Content: • Owner: Target writers Owner: James • Support with Editing: • Owner: Linda/David • Website Posting: • Owner: Linda • Pulse Posting: • Owner: Max • Facebook/Twitter Posting: • Owner: Max Community engagement
- 19. Online Social Media Thought Leadership Cadence: 10articles on LinkedIn /Year Hash Tag Ideas: #d13tm #thoughtleadership Hollis Batista Francine Milligan Jennifer Sells Don Michaels Vanessa Matthews Jerry Horn David Friede Christine Stack Chana Deray Larry Gross Tom Manspeaker Katina Hunt Adam Shaffer Josue Batista Melissa McGavick Carol McClain Dawn Stroppoli Claudette Biers Linda Young Paul Matthews Charlie Wilson Nate Dunlop Winner of Contests Division Directors Target Writers Community engagement
- 20. • Conference Highlights •PR Webinars • Interviews • Conference Videos Online Social Media Resources needed: • Conference Videos/Filming • Owner: Chris Sokolowski (already doing – sent email hoping to help with D13 PR) • Conference Highlights • Editing: Times are going to depend on how involved we get • Owner: Alexis • Interviews • Owner: Mike Pechalk (signed on for lead interviewer) • Support: Solomon (video support) Community engagement
- 21. • Your ClubWebsite 101 • Guerilla Marketing • Getting events in local publications • FreeToast Host/ Starting TM Website • Starting social media accounts • Engaging on Social Media • Paid Search 101 Online Social Media PR Webinars Cadence: ~Monthly Hash Tag Ideas: #d13tm #vppr Topics Resources Needed: • PR Webinars • Presentation: ~1 hour/ presentation • Preparing: ~2-3 hour/ presentation • Owner: Alexis • Hoping to engage district leadership to see if anyone else is interested in taking Enable VP PRs
- 22. Online Website: Blog /insights Cadence: Monthly • Themes:Public speaking, self-improvement, career development, and leadership. • Goals: 1. Increase D13’s Thought Leadership. 2. Increase exposure for members as thought leaders. Resources needed: • Content: • Owner: Target writers • Owner: James • Website Posting: • Owner: Linda • Support Editing: 12 articles (estimated ~3 hours/ year) • Owner: Linda/David Community engagement
- 23. Online Website: Event Calendar /eventsResources needed: •Getting WordPress to Cooperate: • I heard we have experienced some challenges here. • Estimated time to resolve: ~10 hours • Owner: Alexis/Linda • Maintenance: • Owner: Linda Promote Club, Area, Division, & District Events
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- 25. • Event Emails •Friendly Emails • Office Hours • Conference Calls • Newsletters Keeping in Touch
- 26. Keeping in Touch Newsletters Newsletters Cadence: Monthly Resourcesneeded: • Visuals: Layouts completed. • Owner: Alexis • Content: 75% completed (pending approval) • Owner: Alexis • Emailing: • Owner: TBD • Publishing to Social media • Owner: Max • Editing: • Owner: Linda
- 27. Keeping in Touch Event Emails EventEmail Cadence: Contingent Upon Event & Intended Audiences • TLI – Winter – Summer – Makeup Trainings • Conference – Fall – Spring – Division Contests • DEC Meetings Resources needed: • Visuals: • Owner: Chair • Content: • Owner: Chair • Emailing: • Owner: Chair • Support: Alexis Promote Events
- 28. Keeping in Touch Event Emails FriendlyEmails Cadence: Monthly • Newsletter • Challenge • Social Media callout • May Contain: – Fact – Quote – Trivia – TBT • Check-ins to VPPR Resources needed: • Content Creation: 20 emails/ year • Owner: Alexis • Emailing: • Owner: TBD Community Engagement
- 29. • 2 minute:Intro • 2 minute: News/Events • 20 minute: Q/A – How can I help you? • 10 minutes: Any of your events or ppl district can promote? • 6 minute: Closing Thoughts Meeting Minutes (40 min) Keeping in Touch Conference Calls Conference Calls Cadence: Semi-Monthly Dates: Second Sunday Google Hangouts Resources needed: • Physical Presence (~12 hour/year) • Owner: Alexis • Conversation Facilitator: • Owner: Alexis • Meeting Minutes • Owner: TBD Enabling VP PRs
- 30. • Group willdial in for conference call. • Will be available in person for ~20 minutes before/after call. Keeping in Touch Office Hours Office Hours Cadence: Semi-Monthly Dates: Second Sunday Resources needed: • Same as Conference calls Enabling VP PRs
- 31. OFFLINE OUTREACH (Owner:Denise)
- 32. • Magazines • Newspapers •Radio • Public Speaking Series Offline Outreac h • District Outreach Officer: • Owner: Denise Engaging Larger Community
- 33. Public Speaking Series Offline Outreach (Optionto Explore in 2017) • District Outreach Officer • Owner: Denise • Facilitate Public Speaking sessions for members outside of TM • Goal: 3/Year • Idea: Presenting on a topic related to TM’s core initiatives, then a brief pitch at the end. Engaging Larger Community
- 34. NEXT STEPS 2016-7 PublicRelations Management
- 35. • Website -Complete • Twitter - Complete • Email Lists - TBD • Google Search Console - TBD • Bing Webmasters Tools - TBD Access to Account s (if applicable)
- 36. Potential Areas for Spending: •Facebook Promotions • Twitter Promotions • YouTube Promotions • Getting members support materials for Guerilla Marketing Budget – Delivered to Trio, TBD