This document provides a template and examples for a strategy presentation. It includes sections for an executive summary, industry research, current state, competitive ecosystem, SWOT analysis, recommendations, prioritized action items, timeline, and next steps. Visualizations like tables, charts, screenshots, and maps are recommended to summarize findings. The document emphasizes concisely outlining problems, opportunities, and proposed solutions across each section to clearly present strategic recommendations.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Whether you’ve moved in-house for the first time, or looking to pitch for a new client, the task of putting together an SEO strategy from scratch can be daunting. Where do you even begin? This talk covers the practicalities of focusing your efforts on what matters in order to produce a well-informed SEO strategy.
SMX West Structured Data Practical and AdvancedAlexis Sanders
Properly structured data is a critical and often forgotten element in the formula for getting SEO results. Google now relies heavily on structured data markup for Rich Snippets -- moving beyond stars, images and additional information to better understand and index your content, giving it more prominence in search results.
In this session, you'll get insights into newer markup options and advanced uses of structured data related to Google Rich Snippets that can help you refine, update and optimize your content.
Technical SEO for large eCommerce websitesSerenaPearson2
How do you approach auditing large websites where you just can’t crawl everything? This talk covers where to start, how to prioritise your efforts, and convince stakeholders to implement your recommendations so your emails don’t die in the spam folder.
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
Technical SEO Auditing Tips for the Modern Marketer by Melody Petulla at MerkleBayAreaSearchSFMeetu
The Internet is changing fast, and SEOs should be, too! Get advanced tips and guidance for auditing technical SEO topics that are increasing in prevalence and importance today such as site migrations and re-platforming, site latency, and JavaScript crawlability. With a focus on actionable takeaways, we’ll look at realistic ways to translate SEO theory into next steps for your day to day job.
Presentation by Melody Petulla at Merkle during the BayAreaSearch.org June 2019 meetup at Conductor in San Francisco
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Whether you’ve moved in-house for the first time, or looking to pitch for a new client, the task of putting together an SEO strategy from scratch can be daunting. Where do you even begin? This talk covers the practicalities of focusing your efforts on what matters in order to produce a well-informed SEO strategy.
SMX West Structured Data Practical and AdvancedAlexis Sanders
Properly structured data is a critical and often forgotten element in the formula for getting SEO results. Google now relies heavily on structured data markup for Rich Snippets -- moving beyond stars, images and additional information to better understand and index your content, giving it more prominence in search results.
In this session, you'll get insights into newer markup options and advanced uses of structured data related to Google Rich Snippets that can help you refine, update and optimize your content.
Technical SEO for large eCommerce websitesSerenaPearson2
How do you approach auditing large websites where you just can’t crawl everything? This talk covers where to start, how to prioritise your efforts, and convince stakeholders to implement your recommendations so your emails don’t die in the spam folder.
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
Technical SEO Auditing Tips for the Modern Marketer by Melody Petulla at MerkleBayAreaSearchSFMeetu
The Internet is changing fast, and SEOs should be, too! Get advanced tips and guidance for auditing technical SEO topics that are increasing in prevalence and importance today such as site migrations and re-platforming, site latency, and JavaScript crawlability. With a focus on actionable takeaways, we’ll look at realistic ways to translate SEO theory into next steps for your day to day job.
Presentation by Melody Petulla at Merkle during the BayAreaSearch.org June 2019 meetup at Conductor in San Francisco
SEMrush- 5 Hours of SEO - Scaling Ranking Data AnalysisAlexis Sanders
Nik Ranger
We don’t always have access to first-party data (), buuuut luckily, we can use third-party data to develop our understanding and help derive directional business intelligence and insights ().
During the session, we are going to spend 15 minutes going through one method of gleaning insights from a large-scale ranking dataset. Using SEMrush’s organic ranking report* (our sizeable third-party dataset for today), we’re going to:
Segment keywords into different subsets using a Jupyter Notebook (including brand/non-brand, SERP intent, intents, question words, etc.),
Load the data into Power Bi*,
Visualize some data to support identifying insights.
If you love content, ranking analyses, or are passionate about efficiencies in reporting, you’re going to enjoy the fifth session of 5 Hours of SEO with Alexis Sanders!
*Note: regardless of your toolset (for ranking and BI visualization), this methodology can help you identify insights.
This thirty-minute session was hosted by Nik Ranger.
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam M...DeepCrawl
What good are your brilliant audits and analysis if you can't communicate the insights in a way that persuades clients, management and stakeholders and results in buy-in and budget?
SEOs need to place more emphasis on visualizing data, not only to convince those that we work for and with, but so that we can make more informed decisions faster. In this talk, Sam will show you how you can revolutionize your reporting by creating impactful dashboards, so that you can become a more efficient SEO.
How App Indexation Works' will talk through what Firebase App Indexation actually is, what it means for your business, and the step-by-step process on how to implement it for your mobile applications - for both iOS and Android apps.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
PWA & AMP (PWAMP) - Making the Bot Experience as Good as the User ExperienceMax Prin
How can Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) work together to create an optimal user experience, from search to conversion? Find out this and more in our next webinar!
Having both frameworks sharing a unique set of URLs makes search engines’ crawling and indexing much easier and straightforward. No need to deal with canonical tags, alternate tags and other signals to establish relationships between similar documents: only one document per piece of content.
In this webinar, Max will talk about getting the best out of both worlds: the speed of AMP from the search results and the functionalities of PWA for UX, engagement and conversion. As well as how to integrate AMP with PWA on the same URLs.
Martha van Berkel — Schema Markup Explained: 10 Complicated Concepts Made Sim...Semrush
These slides were presented at the SEMrush webinar "Schema Markup Explained: 10 Complicated Concepts Made Simple and Actionable | 5 Hours of Technical SEO". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-technical-seo-or-schema-markup-explained-10-complicated-concepts-made-simple-and-actionable/
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
An overview of the challenges of large site SEO architecture and a case for a new pattern of developing the web - "Destination Oriented Architecture". Followed by the proposed measurement framework of "Destination to Crap Ratios" and a set of technical examples of applying these ideas.
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Startup Metrics for Pirates (March 2009)Dave McClure
Slightly updated presentation from my talk at http://EntrepreneurTrek.org at Stanford University (March 2009). note: basically same as FOWA talk, minor update added slide 17.
Drive Your Businesswith Google AnalyticsSean Clark
A guide to using Google Analytics to drive business decisions
Learning outcomes
Use and interpret reports to measure what visitors are doing on your site and where they come from
Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives
Track ad campaigns, search (paid and non-paid), email, social
Extract information from analytics to suggest website performance improvements
Understanding where analytics fits into your marketing
Basic understanding of Terminology
Structure
Accounts, Profiles and Users
Terminology
Navigating reports helping you find your way around Google Analytics
How to use and interpret reports
The dashboard and custom reports
How to identify quality traffic
Campaign tracking for AdWords, social, e-mail and other marketing
SEMrush- 5 Hours of SEO - Scaling Ranking Data AnalysisAlexis Sanders
Nik Ranger
We don’t always have access to first-party data (), buuuut luckily, we can use third-party data to develop our understanding and help derive directional business intelligence and insights ().
During the session, we are going to spend 15 minutes going through one method of gleaning insights from a large-scale ranking dataset. Using SEMrush’s organic ranking report* (our sizeable third-party dataset for today), we’re going to:
Segment keywords into different subsets using a Jupyter Notebook (including brand/non-brand, SERP intent, intents, question words, etc.),
Load the data into Power Bi*,
Visualize some data to support identifying insights.
If you love content, ranking analyses, or are passionate about efficiencies in reporting, you’re going to enjoy the fifth session of 5 Hours of SEO with Alexis Sanders!
*Note: regardless of your toolset (for ranking and BI visualization), this methodology can help you identify insights.
This thirty-minute session was hosted by Nik Ranger.
Creating Killer Dashboards That Inform & Persuade - SMX Advanced 2019 - Sam M...DeepCrawl
What good are your brilliant audits and analysis if you can't communicate the insights in a way that persuades clients, management and stakeholders and results in buy-in and budget?
SEOs need to place more emphasis on visualizing data, not only to convince those that we work for and with, but so that we can make more informed decisions faster. In this talk, Sam will show you how you can revolutionize your reporting by creating impactful dashboards, so that you can become a more efficient SEO.
How App Indexation Works' will talk through what Firebase App Indexation actually is, what it means for your business, and the step-by-step process on how to implement it for your mobile applications - for both iOS and Android apps.
This lengthy MOZ (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
PWA & AMP (PWAMP) - Making the Bot Experience as Good as the User ExperienceMax Prin
How can Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) work together to create an optimal user experience, from search to conversion? Find out this and more in our next webinar!
Having both frameworks sharing a unique set of URLs makes search engines’ crawling and indexing much easier and straightforward. No need to deal with canonical tags, alternate tags and other signals to establish relationships between similar documents: only one document per piece of content.
In this webinar, Max will talk about getting the best out of both worlds: the speed of AMP from the search results and the functionalities of PWA for UX, engagement and conversion. As well as how to integrate AMP with PWA on the same URLs.
Martha van Berkel — Schema Markup Explained: 10 Complicated Concepts Made Sim...Semrush
These slides were presented at the SEMrush webinar "Schema Markup Explained: 10 Complicated Concepts Made Simple and Actionable | 5 Hours of Technical SEO". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-technical-seo-or-schema-markup-explained-10-complicated-concepts-made-simple-and-actionable/
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
An overview of the challenges of large site SEO architecture and a case for a new pattern of developing the web - "Destination Oriented Architecture". Followed by the proposed measurement framework of "Destination to Crap Ratios" and a set of technical examples of applying these ideas.
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Startup Metrics for Pirates (March 2009)Dave McClure
Slightly updated presentation from my talk at http://EntrepreneurTrek.org at Stanford University (March 2009). note: basically same as FOWA talk, minor update added slide 17.
Drive Your Businesswith Google AnalyticsSean Clark
A guide to using Google Analytics to drive business decisions
Learning outcomes
Use and interpret reports to measure what visitors are doing on your site and where they come from
Defining the purpose of your website to be able to identify quality traffic and drivers of conversions to sales or other business objectives
Track ad campaigns, search (paid and non-paid), email, social
Extract information from analytics to suggest website performance improvements
Understanding where analytics fits into your marketing
Basic understanding of Terminology
Structure
Accounts, Profiles and Users
Terminology
Navigating reports helping you find your way around Google Analytics
How to use and interpret reports
The dashboard and custom reports
How to identify quality traffic
Campaign tracking for AdWords, social, e-mail and other marketing
Metrics-oriented approach on how to design [internet] marketing strategy, how to select customer acquisition channels. Plus a little bit on product strategy too.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Taking The Guesswork Out Of Website OptimisationNathan Raward
A practical approach to evaluating website performance, focusing on:
1. How to isolate usability issues and identify conversion rate improvements
2. Website testing methodologies (A/B & MVT) and how to start an in-house testing program
3. Some Conversion Rate Optimisation tips
Really rough version of updated Startup Metrics 4 Pirates talk @ Lean Startup SXSW. (sorry, this is gonna be a shitshow... too much partying, not enough prep. lots of random bullets & incoherent fonts... sorry, mofos).
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Startup Metrics for Pirates (Twiistup, Jan 2010)Dave McClure
slides from my talk at Twiistup (LA, Jan 2010). note these slides are almost exactly the same as my previous talk earlier this week in San Francisco... so yes, i'm stealing my own shit.
whatEVer.
Similar to skillshare organic search strategies - template (20)
The Science of Seeking Your Customer: Research, SEO, CRMAlexis Sanders
Mozcon Next 2020 - Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
SEO in Orbit - Duplicate Content by OnCrawlAlexis Sanders
New perspectives on duplicate content
How do ranking factors and evolving search technologies impact the way we handle duplicate content? What does the future hold for similar content on the web? Join OnCrawl Ambassador Omi Sido and Alexis Sanders as they explore the question of duplicate content.
SMX Keynote - SEO Horizons - Alexis' SectionAlexis Sanders
Alexis talks about what it means to be in an agency, things we're thinking about, shifts we've seen within our client-base, the future of marketing and SEO.
quest is in the name: question answering systemsAlexis Sanders
Question answering systems (QAS) involve machines directly answering a user's question. They are quickly becoming a new model for search engines as technology enables higher precision answers. This talk covers QAS basics, research from Google from over the past year, and covers what we can do as search professionals for our site's strategic direction.
Google is now using a mobile-first index based on how devices crawl the web. It's a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs.
In this session, you'll learn techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site.
relating to creating sustainable organic search strategies, being able to pinpoint where to place search team efforts, and ultimately making sites that are engaging for users and make sense to bots
Mobile-First Indexing and AMP - SMX Advanced 2018Alexis Sanders
Google is now using a mobile-first index based on how mobile devices would crawl the web.
In this session, you'll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You'll also learn tactics and techniques for maximizing the effectiveness of your site's AMP (accelerated mobile pages) content.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
skillshare organic search strategies - template
1. CLIENT LOGO
<add a title for the
strategy>
<(optional) summary of strategy>
<date delivered>
<client logo>
<agency logo>
Update logos:
View >
Slide Master >
update on each
slide template
2. CLIENT LOGO
Contents <| Agenda>
(Executive) Summary
(Industry Research)
Current State
Competitive Ecosystem
SWOT Analysis
Recommendations
Opportunity Summary
Prioritized Actions Items
Timeline
Next steps
3. CLIENT LOGO
(Executive) Summary
<define problem, state the objective of the meeting/deck>
<state highest abstractions of finding in the data>
<hint at high level recommendations>
<consider using: flaticon.com (icons) and/or unsplash.com (free photos) for
credited use>
4. CLIENT LOGO
<example of an icon executive
summary>
<section>
<description>
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Objective: Develop an SEO strategy for integrating new brands.
Value Adds
- Identify opportunities
- Identifying risks to mitigate
- Align new clients to
overarching strategy
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Industry research <relating to the
problem we’re solving>
<optional secondary line to summarize at high level>
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<header recapping findings in slide>
<research from third party tools relating to industry>
<example sources include: Forrester, eMarketer, ComScore, Mintel, industry
reports, Experian, Kleiner Perkins, and especially Mary Meeker’s Internet
Trends report, case studies>
<non-profit data sources:
https://nonprofitssource.com/online-giving-statistics/
https://givingusa.org/insights/
https://www.nptrust.org/reports/daf-report/
https://foundationcenter.org/gain-knowledge/foundation-data
https://www.charitynavigator.org/>
9. CLIENT LOGO
Current State <of the problem we’re
solving>
<optional secondary line to summarize at high level>
10. CLIENT LOGO
<header recapping findings in slide>
<typically screenshots with arrows to problem areas>
<make sure to add sources>
11. CLIENT LOGO
Gift shop page on a separate domain,
should be consolidated into main site
“The Beautiful Shop” (where donations are made)
is hosted on
https://pacw.z2systems.com/np/clients/pacw/gif
tstore.jsp versus http://www.keeppabeautiful.org
Recommendation: Consolidate donation flow
onto http://www.keeppabeautiful.org.
Navigation links on
https://pacw.z2systems.com/np/clients/pacw/gif
tstore.jsp linking to outdated URLs returning 404
errors:
Example: About-us Mission Page
Current URL:
http://www.keeppabeautiful.org/about-
us/mission/
Link from the shop:
http://www.keeppabeautiful.org/about-keep-pa-
beautiful/keep-pennsylvania-beautiful-about-us-
affiliates-missionvision/
Recommendation: Update the outdated links (in
the short term).
Source: https://pacw.z2systems.com/np/clients/pacw/giftstore.jsp;
http://www.keeppabeautiful.org/about-keep-pa-beautiful/
Many links on left navigation on “The
Beautiful Shop” site are broken links (in red)
12. CLIENT LOGO
<header recapping data findings>
<include visual data, try different presentations: trended data, bar charts, pie charts, tables,
maps (including: heat maps), scatter plots, tree maps (especially for keyword frequency)
etc.>
<data may include: search volume, rankings, KPIs (revenue, orders, add to cart, logins, bill
pays, lead generation), traffic numbers (sessions, page views, clicks), impressions in search,
visitors, user engagement metrics (bounce rate, time on site, pages per visit), user flow,
internal site search, demographics information, user information (e.g., from Experian
Simmons or Hitwise), word frequencies (word clouds, density checkers) and various ratios
(CVR, entry visit %, pages per visit, visits per visitor, revenue per visitor), log file data, etc.>
<this data can also be segmented by various dimensions to make it more compelling, including:
channel, entry page, device type, browser, operating system, new and existing visitors,
categories, etc.>
<don’t forget seasonality!>
<we can also look at various types of attribution (last is most common and should be used in
general), first and participation metrics can help determine high funnel content’s
contributions>
<funnel of user journey, typically highlighting breakage in organic search flow; generally
covers: awareness, interest, consideration, decision, loyalty/customer care>
<make sure to add sources>
13. CLIENT LOGO
<example search volume visual table>
categories sum of avg. monthly searches
category 1
category 2
category 3
category 4
category 5
category 6
category 7
category 8
category 9
category 10
grand total
16. CLIENT LOGO
<example of summary of customer
journey pain points>
• < bullet of
goals, pain
points,
matching
content>
• < bullet of
goals, pain
points,
matching
content>
• < bullet of
goals, pain
points,
matching
content>
• < bullet of
goals, pain
points,
matching
content>
• < bullet of
goals, pain
points,
matching
content>
17. CLIENT LOGO
<example of Content Marketing Funnel Map>
Goals
Common
Traits
Next
Stage
Types of
Content
Content
Location
Name
<goals of individuals in this
stage>
• <common traits, questions,
quotes, behavior, may
think>
• <what types of content to
move into next stage>
• <types of content>
• <content section on site>
<name for stage>
<goals of individuals in this
stage>
• <common traits, questions,
quotes, behavior, may
think>
• <what types of content to
move into next stage>
• <types of content>
• <content section on site>
<name for stage>
<goals of individuals in this
stage>
• <common traits, questions,
quotes, behavior, may
think>
• <what types of content to
move into next stage>
• <types of content>
• <content section on site>
<name for stage>
<goals of individuals in this
stage>
• <common traits, questions,
quotes, behavior, may
think>
• <what types of content to
move into next stage>
• <types of content>
• <content section on site>
<name for stage>
Awareness Acceptance Consideration Decision
18. CLIENT LOGO
<example of Content Marketing Funnel Map>
Awareness Consideration Selection Service LoyaltyBilling
Goal
Narrative
Core Messaging
Timeline
Common
Interactions
with Website
Marketing
Actions
Recommended
<awareness goals>
<awareness narrative>
<awareness core
messaging>
<awareness timeline>
<awareness common
interactions with
websites>
<awareness marketing
actions recommended>
<consideration goals>
<consideration narrative>
<consideration core
messaging>
<consideration timeline>
<considerations common
interactions with
websites>
<consideration marketing
actions recommended>
<selection goals>
<selection narrative>
<selection core
messaging>
<selection timeline>
<selection common
interactions with
websites>
<selection marketing
actions recommended>
<service goals>
<service narrative>
<service core messaging>
<service timeline>
<service common
interactions with
websites>
<service marketing
actions recommended>
<billing goals>
<billing narrative>
<billing core messaging>
<billing timeline>
<billing common
interactions with
websites>
<billing marketing actions
recommended>
<loyalty goals>
<loyalty narrative>
<loyalty core messaging>
<loyalty timeline>
<loyalty common
interactions with
websites>
<loyalty marketing
actions recommended>
Next Stage <awareness to
consideration>
<consideration to
selection>
<selection to service> <service to billing> <billing to loyalty> <how to keep and retain
happy customers>
23. CLIENT LOGO
<header recapping findings in slide>
<typically screenshots with arrows annotating what competitors are doing tat
is compelling (particularly things that are best-in-class)>
<mobile experiences look good within high quality phone photos>
<make sure to add sources>
24. CLIENT LOGO
<example of an annotated competitive
screenshot, include relevant header >
Source: https://www.prudential.com/death-claims/file-a-claim#/
Clear, action-
based header
Upfront about
needed
information
Clear about
what to expect
26. CLIENT LOGO
<header recapping data findings>
<include visual data, try different presentations: bar charts, pie charts,
tables, etc.>
<data may include: competitive rankings>
<make sure to add sources>
30. CLIENT LOGO
<example: Opportunity summary>
<initiative #1>
<initiative #2>
<initiative #3>
<initiative #4>
<initiative #5>
High Impact
High
Effortneveravoid
prioritizelow-hanging fruit
We estimate that these
initiatives will drive <input
estimate based on analysis>
incremental organic search
visits per month once
implemented for <insert
timeframe for estimates>.
1
2
3
4
5 1
2
3
4
5
31. CLIENT LOGO
<example: Opportunity summary>
Anticipatedeffortlevel
Anticipated risk level
High effort
Highrisk
<initiative>
<initiative>
<initiative>
<initiative>
32. CLIENT LOGO
<recommendation ## explained in one
line>
<include visual representing what is recommended; show what you want to
have completed>
34. CLIENT LOGO
Timeline <option one>
January February March April May June July August September October November December
<task/initiative>
<task/initiative>
<task/initiative>
<task/initiative>
<task/initiative>
<task/initiative>
<task/initiative>
36. CLIENT LOGO
Next steps
<outline responsibilities and owners, include dates where applicable>
<ensure that you list what you need from client (including: approvals needed,
specific recommendation follow-ups)>
Image source of icon: https://www.flaticon.com/free-icon/plant_838658
Note: There are many free gantt chart visualization tools online. Search [gantt chart template] and many options should appear! The important element is that there are realistic timelines to complete the project.
Note: There are many free gantt chart visualization tools online. Search [gantt chart template] and many options should appear! The important element is that there are realistic timelines to complete the project.